Money Audience in United States

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Money has an estimated audience of 87,173,878 people in United States. 52.0% are female, 48.0% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, Grinch.

The average Money fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.36× the country average). Demographically, the Money audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Money fans

Demographic split for Money audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.1
Estimated audience size87,173,878

Audience persona

The typical Money fan in United States is balanced, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Money in United States
RegionReachAffinity
California10,877,6271.13×
Texas10,239,5621.37×
Florida7,059,0461.2×
New York4,958,7671.02×
Georgia3,689,0901.37×
Illinois3,215,1041.11×
North Carolina3,129,5531.19×
Ohio2,958,2021.1×
Pennsylvania2,933,8711×
Virginia2,511,8121.18×
New Jersey2,341,5681.06×
Michigan2,335,6821.02×
Arizona1,926,3211.08×
Tennessee1,852,3671.06×
Indiana1,788,7091.12×
Washington1,696,3550.97×
Louisiana1,596,3971.42×
Maryland1,575,8511.05×
South Carolina1,561,7141.19×
Massachusetts1,498,7590.87×
Missouri1,489,1021.06×
Alabama1,485,9961.22×
Wisconsin1,184,5520.9×
Minnesota1,183,8870.95×
Mississippi1,173,2651.63×
Colorado1,135,5870.83×
Oklahoma1,076,3011.11×
Kentucky1,050,8950.96×
Nevada890,9921.06×
Oregon855,0570.86×
Arkansas825,4201.15×
Connecticut804,4260.92×
Utah755,0090.97×
Kansas719,1201.05×
Iowa660,4760.92×
Nebraska444,1771.02×
New Mexico425,2180.97×
Hawaii404,3571.08×
Idaho361,6040.83×
West Virginia358,1800.88×
Washington, District of Columbia228,7070.87×
New Hampshire228,1300.66×
Delaware224,0250.93×
Rhode Island215,1550.78×
Maine204,0360.65×
Montana163,9110.68×
South Dakota161,4900.8×
North Dakota161,0890.9×
Alaska118,2640.63×
Vermont86,8820.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Money audience
BrandAffinityCategory
Goop14.36×Internet & Social Media
Governor of Michigan18.02×Politics & Society
Wok12.22×Food & Beverages
Google Home11.3×Technology & Electronics
Grinch6.92×Movies & TV
headspace14.93×Health
Hibachi12.56×Food & Beverages
Fairy godmother11.84×Literature
Hipster15.13×Politics & Society
Grace Slick12.45×Music & Radio
Cherish (group)15.23×Music & Radio
No Escape (1994 film)14.5×Movies & TV
Elsword20.48×Games
El Paso County, Colorado15.85×Travel & Leisure
Natural rubber2.55×Cars & Mobility
Vocal harmony5.22×Music & Radio
Kikar HaShabbat18.61×News
TV Fanatic11.86×Movies & TV
Israel2.3×Travel & Leisure
Mathcore8.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Money audience
TraitClusterScore
Family OrientationCONSERVATISM1.19
SustainabilityBALANCE1.18
Quality AwarenessPREMIUM1.18
Design AffinityPREMIUM1.17
Price SensitivityPREMIUM1.13
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Money
CountryShare
United States27.7%
United Kingdom6.9%
Brazil6.0%

See Money audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Money have in United States?

Money has an estimated audience of 87,173,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Money fans?

52.0% of Money fans are female, 48.0% are male, with an average age of 43.1 years.

Which brands do Money fans like most?

Money fans show strongest brand affinity for Goop (14.36×), Governor of Michigan (18.02×), and Wok (12.22×) over the country average.

Where do Money fans live in United States?

Money fans in United States are most concentrated in California (reach 10,877,627), Texas (reach 10,239,562), and Florida (reach 7,059,046). These three regions account for the largest share of the active audience.

What other brands do Money fans also like?

Beyond Money itself, the audience over-indexes on Governor of Michigan (18.02×), Wok (12.22×), Google Home (11.3×), and Grinch (6.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.