Rascasse Audience Intelligence

Money Audience in United States

A data profile of the people who buy, follow and care about Money in United States — modelled from more than twelve digital signal sources. Money has an estimated audience of 87,173,878 people in United States.

#89among Topic in United States#12in Business & Career

The average Money fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Pinterest, FedEx, with strongest over-indexing on Mortgage loans (2.48× the country average).

Demographically, the Money audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Money fan in United States is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money profile in United States.

Audience size
87.2M
in United States
Gender
52.0%♀
48.0% male
Age
43.1
average years
Country rank
#112
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money fans

52.0% are female, 48.0% are male, average age 43.1.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Money audience in United States
MetricValue
Female52.0%
Male48.0%
Average age43.1
Estimated audience size87,173,878
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Money audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Money audience comes from United States.

Worldwide audience distribution share by country for Money
CountryShare
United States27.7%
United Kingdom6.9%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money audience in United States is strongest.

Fig. 05

Top regions by affinity

Money fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1M1.43×
02Texas~10M1.37×
03Louisiana~1.5M1.34×
04Georgia~3.5M1.27×
05Kansas~900K1.26×
06Nebraska~500K1.25×
07South Carolina~1.5M1.22×
08Indiana~2M1.20×
09North Carolina~3M1.18×
10Arkansas~900K1.18×
11Wisconsin~1.5M1.16×
12Illinois~3.5M1.13×
13Hawaii~400K1.13×
14North Dakota~200K1.13×
15Pennsylvania~3.5M1.12×
16Alabama~1.5M1.12×
17Ohio~3M1.11×
18California~11M1.10×
19Virginia~2.5M1.10×
20Kentucky~1M1.09×
21Utah~900K1.09×
22South Dakota~200K1.09×
23Missouri~1.5M1.07×
24New Jersey~2.5M1.05×
25Oklahoma~1M1.04×
26Idaho~400K1.01×
27Michigan~2.5M0.99×
28Iowa~700K0.99×
29Delaware~200K0.97×
30Arizona~1.5M0.96×
31Minnesota~1M0.95×
32New Mexico~400K0.95×
33Connecticut~800K0.94×
34Washington~1.5M0.91×
35Maryland~1.5M0.90×
36New York~4.5M0.89×
37Nevada~800K0.89×
38Tennessee~1.5M0.85×
39Florida~5M0.82×
40Oregon~800K0.81×
41Massachusetts~1.5M0.80×
42Montana~200K0.80×
43Colorado~1M0.79×
44Wyoming~100K0.78×
45Rhode Island~200K0.76×
46Alaska~100K0.76×
47West Virginia~300K0.75×
48New Hampshire~200K0.73×
49Maine~200K0.66×
50Washington, District of Columbia~200K0.58×
Fig. 06

Affinity by region

Affinity by region — Money, United States
0.58×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money audience
#·InterestCategoryAffinity×
01FedExBusiness & Career2.83×
02Renewable energyBusiness & Career2.83×
03Sustainable energyHome & Garden2.83×
04LinkedInInternet & Social Media2.83×
05Online bankingBusiness & Career2.76×
06InnovationBusiness & Career2.71×
07Weather forecastingHome & Garden2.66×
08QVCMovies & TV2.58×
09Mortgage loansBusiness & Career2.48×
10First class travelTravel & Leisure2.34×
11Solar energyHome & Garden2.27×
12Real propertyHome & Garden2.18×
13Vehicle insuranceCars & Mobility2.18×
14Discount storesShopping1.97×
15AirbnbTravel & Leisure1.80×
16PinterestInternet & Social Media1.77×
17Shopping mallsShopping1.72×
18McDonald'sFood & Beverages1.56×
19UniversityBusiness & Career1.56×
20GoogleInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
PatriotismCONSERVATISM1.53×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.93×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money have in United States?

Money has an estimated audience of 87,173,878 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Money fans?

52.0% of Money fans are female, 48.0% are male, with an average age of 43.1 years.

03

Which brands do Money fans like most?

Money fans show strongest brand affinity for Mortgage loans (2.48×), Pinterest (1.77×), and FedEx (2.83×) over the country average.

04

Where do Money fans live in United States?

Money fans in United States are most concentrated in California (reach ~11M), Texas (reach ~10M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Money fans also like?

Beyond Money itself, the audience over-indexes on Pinterest (1.77×), FedEx (2.83×), Innovation (2.71×), and Airbnb (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Money audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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