Google Audience in United States

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Google has an estimated audience of 55,499,167 people in United States. 51.0% are female, 49.0% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Android (operating system), Software, Computers, World Wide Web, Social network.

The average Google fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Android (operating system), Software, Computers, with strongest over-indexing on Android (operating system) (2.14× the country average). Demographically, the Google audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

Demographics of Google fans

Demographic split for Google audience in United States
MetricValue
Female51.0%
Male49.0%
Average age42.0
Estimated audience size55,499,167

Audience persona

The typical Google fan in United States is balanced, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Android (operating system).

Top regions in United States

Top regions ranked by reach for Google in United States
RegionReachAffinity
California6,721,2811.1×
Texas5,750,1241.21×
Florida4,798,1011.28×
New York4,060,5081.31×
Illinois2,221,9101.2×
Georgia2,139,6851.25×
Pennsylvania2,003,1261.07×
North Carolina1,889,4651.13×
New Jersey1,845,7631.31×
Ohio1,723,8251.01×
Virginia1,571,5421.16×
Michigan1,431,4490.99×
Massachusetts1,214,5471.11×
Tennessee1,164,6991.05×
Washington1,148,7191.03×
Arizona1,137,5111×
Maryland1,042,8981.09×
Indiana954,3500.94×
South Carolina858,5611.03×
Missouri852,9360.95×
Louisiana812,4731.14×
Alabama810,4611.05×
Minnesota806,0241.01×
Colorado788,1970.9×
Wisconsin753,5750.9×
Kentucky730,3911.05×
Connecticut716,5701.29×
Oklahoma606,6120.98×
Nevada581,9071.08×
Oregon574,4780.9×
Mississippi499,6611.09×
Arkansas427,9960.94×
Iowa426,4650.93×
Utah381,8300.77×
Kansas381,0040.87×
West Virginia261,8161.01×
Nebraska254,4800.91×
New Mexico253,1510.91×
Hawaii238,9051×
Idaho200,6050.72×
New Hampshire189,0110.86×
Washington, District of Columbia185,9861.11×
Maine173,3790.87×
Rhode Island172,8390.98×
Delaware152,4721×
South Dakota105,9470.83×
Montana105,3800.68×
North Dakota96,4560.85×
Alaska87,2260.73×
Vermont74,2150.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google audience
BrandAffinityCategory
Android (operating system)2.14×Technology & Electronics
Software1.79×Technology & Electronics
Computers1.59×Technology & Electronics
World Wide Web2.37×Internet & Social Media
Social network1.6×Internet & Social Media
Mobile phones1.64×Technology & Electronics
Smartphones1.78×Technology & Electronics
Wikipedia2.46×Internet & Social Media
Televisions1.51×Technology & Electronics
Cloud computing2.62×Technology & Electronics
Email1.87×Technology & Electronics
Instant messaging1.9×Internet & Social Media
Money1.5×Business & Career
Communication1.6×Technology & Electronics
Video hosting service2.23×Technology & Electronics
Artificial intelligence2.4×Technology & Electronics
Printing1.5×Technology & Electronics
Creative Commons2.43×Technology & Electronics
Broadcasting1.54×Movies & TV
Video on demand1.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM1.78
Convenience OrientationPREMIUM1.38
Social Media UsageJOY1.14
Need for SecurityCONSERVATISM1.14
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Google
CountryShare
United States8.9%
China5.1%
Brazil2.1%

See Google audiences in other countries

More Search engine audiences in United States

Frequently asked questions

How many fans does Google have in United States?

Google has an estimated audience of 55,499,167 people in United States, concentrated in California and Texas.

What is the gender split and age of Google fans?

51.0% of Google fans are female, 49.0% are male, with an average age of 42.0 years.

Which brands do Google fans like most?

Google fans show strongest brand affinity for Android (operating system) (2.14×), Software (1.79×), and Computers (1.59×) over the country average.

Where do Google fans live in United States?

Google fans in United States are most concentrated in California (reach 6,721,281), Texas (reach 5,750,124), and Florida (reach 4,798,101). These three regions account for the largest share of the active audience.

What other brands do Google fans also like?

Beyond Google itself, the audience over-indexes on Software (1.79×), Computers (1.59×), World Wide Web (2.37×), and Social network (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.