Naver Audience in United States

Naver has an estimated audience of 1,367,045 people in United States. 50.8% are female, 49.2% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Group buying, Angelababy, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Naver fan in United States is 33.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Group buying, Angelababy, Autism Awareness, with strongest over-indexing on Group buying (68.6× the country average). Demographically, the Naver audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

Demographics of Naver fans

Demographic split for Naver audience in United States
MetricValue
Female50.8%
Male49.2%
Average age33.5
Estimated audience size1,367,045

Audience persona

The typical Naver fan in United States is balanced, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Naver in United States
RegionReachAffinity
California580,1613.86×
New York159,9742.09×
Texas125,4831.07×
New Jersey119,8283.45×
Georgia103,1872.45×
Virginia75,7322.27×
Washington67,4022.46×
Illinois63,6681.4×
Maryland50,0492.13×
Florida37,5360.41×
Pennsylvania36,2320.79×
Massachusetts35,2951.31×
Michigan32,6510.91×
North Carolina28,9320.7×
Alabama28,7341.5×
Ohio25,6720.61×
Hawaii24,3354.14×
Nevada22,9301.73×
Oregon22,1421.41×
Arizona20,6810.74×
Tennessee15,9110.58×
Indiana14,8950.6×
Colorado14,3700.67×
Connecticut11,2560.82×
Wisconsin10,8360.53×
Washington, District of Columbia9,6302.34×
Kentucky9,4250.55×
Missouri8,4630.38×
Minnesota8,4610.43×
Utah8,1430.67×
South Carolina6,9470.34×
Oklahoma5,5900.37×
Kansas4,4260.41×
Nebraska4,1700.61×
Louisiana4,0030.23×
Alaska3,7451.28×
Iowa3,1890.28×
New Hampshire3,1440.58×
Idaho2,3990.35×
Arkansas2,3810.21×
Mississippi2,2130.2×
New Mexico2,1350.31×
Rhode Island1,9810.46×
Delaware1,8320.49×
West Virginia1,7290.27×
South Dakota1,5530.49×
Maine1,0610.22×
North Dakota9060.32×
Vermont6030.25×
Montana5450.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Naver audience
BrandAffinityCategory
Group buying68.6×Shopping
Angelababy197.58×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25×Cars & Mobility
Income tax13.19×Business & Career
Rebelde41.38×Movies & TV
International education15.73×Business & Career
High School DxD20×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V17.08×Cars & Mobility
Pre-school playgroup18.16×Kids & Family
Bachelor of Business Administration20×Business & Career
Investment management3.68×Business & Career
Kilt15.51×Fashion & Accessoires
Staples (Canada)2.58×Business & Career
Payment card8.17×Fashion & Accessoires
Jeep Grand Cherokee5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Naver audience
TraitClusterScore
ExtroversionTHRILL1.45
Design AffinityPREMIUM1.23
Quality AwarenessPREMIUM1.21
IndulgenceJOY1.19
TravellingTHRILL1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Naver
CountryShare
South Korea30.9%
China29.7%
United States7.1%

See Naver audiences in other countries

More Search engine audiences in United States

Frequently asked questions

How many fans does Naver have in United States?

Naver has an estimated audience of 1,367,045 people in United States, concentrated in California and New York.

What is the gender split and age of Naver fans?

50.8% of Naver fans are female, 49.2% are male, with an average age of 33.5 years.

Which brands do Naver fans like most?

Naver fans show strongest brand affinity for Group buying (68.6×), Angelababy (197.58×), and Autism Awareness (19.03×) over the country average.

Where do Naver fans live in United States?

Naver fans in United States are most concentrated in California (reach 580,161), New York (reach 159,974), and Texas (reach 125,483). These three regions account for the largest share of the active audience.

What other brands do Naver fans also like?

Beyond Naver itself, the audience over-indexes on Angelababy (197.58×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Naver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.