Rascasse Audience Intelligence

Naver Audience in United States

A data profile of the people who buy, follow and care about Naver in United States — modelled from more than twelve digital signal sources. Naver has an estimated audience of 1,374,124 people in United States.

#6among Search engine in United States#593among Website / Newspaper / Magazine in United States#219in Internet & Social Media

The average Naver fan in United States is 33.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Group buying, Angelababy, International education, with strongest over-indexing on Group buying (31.78× the country average).

Demographically, the Naver audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naver fan in United States is balanced, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Group buying.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naver profile in United States.

Audience size
1.4M
in United States
Gender
50.8%♀
49.2% male
Age
33.5
average years
Country rank
#18944
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Naver

50.8% are female, 49.2% are male, average age 33.5.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Naver audience in United States
MetricValue
Female50.8%
Male49.2%
Average age33.5
Estimated audience size1,374,124
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Naver audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3915%
40-4912%
50+13%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Naver audience comes from United States.

Worldwide audience distribution share by country for Naver
CountryShare
South Korea30.8%
China29.7%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naver audience in United States is strongest.

Fig. 05

Top regions by affinity

Naver fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K3.85×
02California~500K3.60×
03New Jersey~100K3.34×
04Georgia~100K2.49×
05Washington~70K2.40×
06Virginia~70K2.17×
07Maryland~50K2.16×
08Washington, District of Columbia~9K2.15×
09New York~200K2.02×
10Nevada~20K1.70×
11Alabama~30K1.56×
12Illinois~60K1.33×
13Oregon~20K1.33×
14Alaska~4K1.27×
15Massachusetts~30K1.26×
16Texas~100K1.08×
17Michigan~30K0.93×
18Connecticut~10K0.84×
19Pennsylvania~40K0.77×
20Arizona~20K0.76×
21Wyoming~2K0.76×
22Colorado~20K0.74×
23Utah~8K0.68×
24North Carolina~30K0.66×
25Nebraska~5K0.66×
26Delaware~2K0.64×
27Ohio~30K0.63×
28Kansas~7K0.62×
29Kentucky~10K0.61×
30South Dakota~2K0.61×
31Tennessee~20K0.60×
32New Hampshire~3K0.58×
33Rhode Island~3K0.58×
34Indiana~10K0.57×
35North Dakota~2K0.54×
36Wisconsin~10K0.53×
37Montana~2K0.50×
38Idaho~3K0.49×
39Minnesota~9K0.46×
40South Carolina~9K0.45×
41Oklahoma~7K0.45×
42New Mexico~3K0.45×
43West Virginia~3K0.45×
44Florida~40K0.44×
45Maine~2K0.43×
46Missouri~9K0.42×
47Iowa~5K0.40×
48Louisiana~7K0.38×
49Mississippi~4K0.38×
50Arkansas~4K0.36×
Fig. 06

Affinity by region

Affinity by region — Naver, United States
0.36×1.00×3.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naver audience
#·InterestCategoryAffinity×
01AngelababyFashion & Accessoires90.45×
02RebeldeMovies & TV37.25×
03Group buyingShopping31.78×
04International educationBusiness & Career20.00×
05High School DxDMovies & TV20.00×
06KiltFashion & Accessoires20.00×
07Robbie ColtraneMovies & TV20.00×
08la reina del surMovies & TV20.00×
09Joey DiazMovies & TV13.84×
10Rose LeslieMovies & TV12.44×
11Tori SpellingMovies & TV11.69×
12SilverSneakersSports10.52×
13TelegramInternet & Social Media7.62×
14EssayLiterature7.28×
15WebtoonInternet & Social Media7.02×
16BTSMusic & Radio4.81×
17SteamGames3.28×
18FandomLiterature2.76×
19WhatsAppInternet & Social Media2.60×
20Panda ExpressFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naver audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
Convenience OrientationPREMIUM1.26×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
DIY MentalityTHRILL0.84×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naver have in United States?

Naver has an estimated audience of 1,374,124 people in United States, concentrated in California and New York.

02

What is the gender split and age of Naver fans?

50.8% of Naver fans are female, 49.2% are male, with an average age of 33.5 years.

03

Which brands do Naver fans like most?

Naver fans show strongest brand affinity for Group buying (31.78×), Angelababy (90.45×), and International education (20×) over the country average.

04

Where do Naver fans live in United States?

Naver fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Naver fans also like?

Beyond Naver itself, the audience over-indexes on Angelababy (90.45×), International education (20×), Rebelde (37.25×), and High School DxD (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Naver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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