Essay Audience in United States
Essay has an estimated audience of 3,887,755 people in United States. 58.0% are female, 42.0% are male, average age 40.9. Top brand affinities: Google Docs, Google Drive, Short story, FAFSA, Graham Greene.
Top brand affinities include Google Docs, Google Drive, Short story, with strongest over-indexing on Google Docs (5.29× the country average). Demographically, the Essay audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Essay fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.9 |
| Estimated audience size | 3,887,755 |
Audience persona
The typical Essay fan in United States is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Google Docs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 5.29× | Internet & Social Media |
| Google Drive | 4.38× | Technology & Electronics |
| Short story | 6.27× | Literature |
| FAFSA | 7.33× | Business & Career |
| Graham Greene | 19.09× | Literature |
| Literary magazine | 19.5× | Literature |
| Enterprise Rent-A-Car | 4.99× | Cars & Mobility |
| Papyrus | 4.96× | Politics & Society |
| What to Expect When You're Expecting (film) | 35.35× | |
| Allegiant (novel) | 7.83× | Literature |
| Discovery Kids | 32× | Movies & TV |
| Food and drink | 1.7× | Food & Beverages |
| Cormac McCarthy | 23.64× | Literature |
| The Gilded Age | 3.61× | Movies & TV |
| College Board | 7.62× | Business & Career |
| Creative writing | 4.92× | Business & Career |
| Wikipedia | 3.22× | Internet & Social Media |
| Bank of America | 2.75× | Business & Career |
| Jejudo | 9.2× | Travel & Leisure |
| Literary fiction | 14.77× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Design Affinity | PREMIUM | 1.51 |
| Community Orientation | OPEN | 1.45 |
| Individualism | JOY | 1.41 |
| Career Orientation | POWER | 1.39 |
| Spirituality | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 8.2% |
| Italy | 7.8% |
See Essay audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
How to read this data
Audience size is the estimated number of people in United States who actively search for Essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.