A data profile of the people who buy, follow and care about Essay in United States — modelled from more than twelve digital signal sources. Essay has an estimated audience of 3,887,755 people in United States.
Essay has an estimated audience of 3,887,755 people in United States. 58.0% are female, 42.0% are male, average age 40.9. Top brand affinities: Google Docs, Mitch McConnell, Google Drive, Short story, Graham Greene.
Top brand affinities include Google Docs, Mitch McConnell, Google Drive, with strongest over-indexing on Google Docs (5.29× the country average).
Demographically, the Essay audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Essay fan in United States is more female, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Google Docs.
The key figures that characterise the Essay profile in United States.
58.0% are female, 42.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.9 |
| Estimated audience size | 3,887,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
The strongest cross-interests of the Essay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | What to Expect When You're Expecting (film) | Movie / TV Show / Series | 35.35× | ||
| 02 | Discovery Kids | Movies & TV | 32.00× | ||
| 03 | Cormac McCarthy | Literature | 23.64× | ||
| 04 | Literary magazine | Literature | 19.50× | ||
| 05 | Graham Greene | Literature | 19.09× | ||
| 06 | Literary fiction | Literature | 14.77× | ||
| 07 | Jejudo | Travel & Leisure | 9.20× | ||
| 08 | Allegiant (novel) | Literature | 7.83× | ||
| 09 | College Board | Business & Career | 7.62× | ||
| 10 | FAFSA | Business & Career | 7.33× | ||
| 11 | Short story | Literature | 6.27× | ||
| 12 | Google Docs | Internet & Social Media | 5.29× | ||
| 13 | Enterprise Rent-A-Car | Cars & Mobility | 4.99× | ||
| 14 | Papyrus | Politics & Society | 4.96× | ||
| 15 | Creative writing | Business & Career | 4.92× | ||
| 16 | Google Drive | Technology & Electronics | 4.38× | ||
| 17 | Mitch McConnell | Politics & Society | 4.09× | ||
| 18 | Wikipedia | Internet & Social Media | 3.22× | ||
| 19 | Bank of America | Business & Career | 2.75× | ||
| 20 | Food and drink | Food & Beverages | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.89× | |
| Career Orientation | POWER | 1.88× | |
| Need for Security | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| DIY Mentality | THRILL | 0.99× | |
| Extroversion | THRILL | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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