Essay Audience in Germany
Essay has an estimated audience of 559,982 people in Germany. 60.4% are female, 39.6% are male, average age 42.8. Top brand affinities: Gala, Wetter.com, Dyson, Tchibo, Obi (store).
Top brand affinities include Gala, Wetter.com, Dyson, with strongest over-indexing on Gala (2.9× the country average). Demographically, the Essay audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Essay fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.8 |
| Estimated audience size | 559,982 |
Audience persona
The typical Essay fan in Germany is more female, around 42.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gala.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.9× | News |
| Wetter.com | 2.69× | Home & Garden |
| Dyson | 4.27× | Home & Garden |
| Tchibo | 2.94× | Shopping |
| Obi (store) | 1.98× | Shopping |
| QVC | 3.18× | Movies & TV |
| Bild | 1.75× | News |
| Deichmann | 2.12× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.59× | Movies & TV |
| Ernsting's family | 3.01× | Shopping |
| Let's Dance (German TV series) | 2.47× | Movies & TV |
| Rossmann | 1.94× | Shopping |
| Lidl | 1.66× | Shopping |
| IKEA | 1.6× | Home & Garden |
| Kaufland | 1.67× | Shopping |
| FOCUS Online | 2.11× | News |
| Garden | 1.52× | Home & Garden |
| Globus Baumarkt | 1.74× | Shopping |
| REWE | 1.52× | Shopping |
| 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| Pet Ownership | JOY | 1.36 |
| Individualism | JOY | 1.2 |
| Sustainability | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 8.2% |
| Italy | 7.8% |
See Essay audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.