Essay Audience in Germany
Essay has an estimated audience of 559,982 people in Germany. 60.4% are female, 39.6% are male, average age 42.8. Top brand affinities: Essay, Andrew Luck, Stokke, Leprechaun, Elmo Magalona.
Top brand affinities include Essay, Andrew Luck, Stokke, with strongest over-indexing on Essay (30.79× the country average). Demographically, the Essay audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Essay fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.8 |
| Estimated audience size | 559,982 |
Audience persona
The typical Essay fan in Germany is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Essay.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Essay | 30.79× | Literature |
| Andrew Luck | 7.2× | Sports |
| Stokke | 6.06× | Kids & Family |
| Leprechaun | 5.47× | Literature |
| Elmo Magalona | 5.17× | Movies & TV |
| Virginia Woolf | 5.16× | Literature |
| ABC del Bebé | 4.43× | Kids & Family |
| HSE24 | 4.37× | Movies & TV |
| Saccharine Trust | 4.29× | Music & Radio |
| Wipers | 4.29× | Music & Radio |
| The Spits | 4.29× | Music & Radio |
| Dead Moon | 4.29× | Music & Radio |
| Dyson | 4.27× | Home & Garden |
| Changing table | 4.13× | Kids & Family |
| 28 Days (film) | 3.91× | Movies & TV |
| A Gestante | 3.85× | Shopping |
| Water birth | 3.78× | Kids & Family |
| Stains | 3.77× | Home & Garden |
| Maternity package | 3.76× | Kids & Family |
| Labor Pains | 3.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 0.96 |
| Need for Security | CONSERVATISM | 0.93 |
| Price Sensitivity | PREMIUM | 0.92 |
| Healthy Lifestyle | BALANCE | 0.86 |
| Individualism | JOY | 0.79 |
| Social Media Usage | JOY | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 8.2% |
| Italy | 7.8% |
See Essay audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.