Dyson Audience in Germany
Dyson has an estimated audience of 4,581,931 people in Germany. 61.3% are female, 38.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, New Year's Eve, RTL Television, Pets, Telegram.
The average Dyson fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, New Year's Eve, RTL Television, with strongest over-indexing on Ariana Grande (6.25× the country average). Demographically, the Dyson audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Dyson fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 42.3 |
| Estimated audience size | 4,581,931 |
Audience persona
The typical Dyson fan in Germany is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,238,829 | 1.24× |
| Bayern | 811,250 | 1.1× |
| Baden-Württemberg | 697,393 | 1.12× |
| Niedersachsen | 433,832 | 0.97× |
| Hessen | 428,690 | 1.23× |
| Rheinland-Pfalz | 233,898 | 1.02× |
| Berlin | 220,008 | 1.07× |
| Sachsen | 204,263 | 0.91× |
| Schleswig-Holstein | 147,497 | 0.9× |
| Brandenburg | 136,714 | 0.96× |
| Sachsen-Anhalt | 114,025 | 0.96× |
| Hamburg | 113,435 | 1.1× |
| Thüringen | 104,971 | 0.9× |
| Mecklenburg-Vorpommern | 68,107 | 0.78× |
| Saarland | 50,701 | 0.9× |
| Bremen | 33,297 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 6.25× | Music & Radio |
| New Year's Eve | 7.84× | Home & Garden |
| RTL Television | 3.42× | Movies & TV |
| Pets | 1.62× | Pets & Animals |
| Telegram | 3.64× | Internet & Social Media |
| Vacations | 2.4× | Travel & Leisure |
| Love Actually | 5.87× | Movies & TV |
| Vacuum cleaner | 3.47× | Home & Garden |
| Satire | 3.5× | Literature |
| Family | 1.56× | Kids & Family |
| Danish design | 3.04× | Home & Garden |
| Obi (store) | 1.6× | Shopping |
| Philips | 3.22× | Technology & Electronics |
| QVC | 2.47× | Movies & TV |
| Climate engineering | 10.3× | Business & Career |
| Netto Marken-Discount | 1.6× | Shopping |
| Hairstyle | 2.15× | Beauty & Wellness |
| Gala | 1.63× | News |
| German television comedy | 3.83× | Movies & TV |
| Flowering plant | 2.97× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.94 |
| Design Affinity | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.35 |
| Indulgence | JOY | 1.22 |
| DIY Mentality | THRILL | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Germany | 8.0% |
| Italy | 7.7% |
See Dyson audiences in other countries
More Domestic appliances audiences in Germany
- Thermomix (4,980,350)
- Siemens (2,377,560)
- Roborock (2,281,946)
- De'Longhi (1,821,850)
- Vorwerk (company) (1,810,697)
Frequently asked questions
How many fans does Dyson have in Germany?
Dyson has an estimated audience of 4,581,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dyson fans?
61.3% of Dyson fans are female, 38.7% are male, with an average age of 42.3 years.
Which brands do Dyson fans like most?
Dyson fans show strongest brand affinity for Ariana Grande (6.25×), New Year's Eve (7.84×), and RTL Television (3.42×) over the country average.
Where do Dyson fans live in Germany?
Dyson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,238,829), Bayern (reach 811,250), and Baden-Württemberg (reach 697,393). These three regions account for the largest share of the active audience.
What other brands do Dyson fans also like?
Beyond Dyson itself, the audience over-indexes on New Year's Eve (7.84×), RTL Television (3.42×), Pets (1.62×), and Telegram (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.