Dyson Audience in Germany
Dyson has an estimated audience of 4,581,931 people in Germany. 61.3% are female, 38.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Stradivarius, Mothercare, Fakty TVN, Jersey (fabric).
The average Dyson fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Stradivarius, Mothercare, with strongest over-indexing on Rossmann (1.58× the country average). Demographically, the Dyson audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Dyson fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 42.3 |
| Estimated audience size | 4,581,931 |
Audience persona
The typical Dyson fan in Germany is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,238,829 | 1.24× |
| Bayern | 811,250 | 1.1× |
| Baden-Württemberg | 697,393 | 1.12× |
| Niedersachsen | 433,832 | 0.97× |
| Hessen | 428,690 | 1.23× |
| Rheinland-Pfalz | 233,898 | 1.02× |
| Berlin | 220,008 | 1.07× |
| Sachsen | 204,263 | 0.91× |
| Schleswig-Holstein | 147,497 | 0.9× |
| Brandenburg | 136,714 | 0.96× |
| Sachsen-Anhalt | 114,025 | 0.96× |
| Hamburg | 113,435 | 1.1× |
| Thüringen | 104,971 | 0.9× |
| Mecklenburg-Vorpommern | 68,107 | 0.78× |
| Saarland | 50,701 | 0.9× |
| Bremen | 33,297 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.58× | Shopping |
| Stradivarius | 1.77× | Shopping |
| Mothercare | 1.51× | Kids & Family |
| Fakty TVN | 6.6× | Movies & TV |
| Jersey (fabric) | 2.69× | Fashion & Accessoires |
| Golem | 1.59× | Technology & Electronics |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Haitian Vodou | 1.53× | Politics & Society |
| Esra Erol | 2.56× | Movies & TV |
| Information sensitivity | 2.32× | Technology & Electronics |
| The Hunt (2012 film) | 1.86× | Movies & TV |
| The Hurricane (1999 film) | 5.65× | Movies & TV |
| Homesteading | 2.51× | Home & Garden |
| Huck (magazine) | 3.69× | Internet & Social Media |
| Vijesti.ba | 1.6× | News |
| Jeremy Gilbert | 4.47× | Movies & TV |
| Keeper (password manager) | 1.6× | Technology & Electronics |
| Clare of Assisi | 7.55× | Politics & Society |
| Song Jae-rim | 4.62× | Movies & TV |
| Emil Nolde | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.94 |
| Design Affinity | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.35 |
| Indulgence | JOY | 1.22 |
| DIY Mentality | THRILL | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Germany | 8.0% |
| Italy | 7.7% |
See Dyson audiences in other countries
More Domestic appliances audiences in Germany
- Thermomix (4,980,350)
- Siemens (2,377,560)
- Roborock (2,281,946)
- De'Longhi (1,821,850)
- Vorwerk (company) (1,810,697)
Frequently asked questions
How many fans does Dyson have in Germany?
Dyson has an estimated audience of 4,581,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dyson fans?
61.3% of Dyson fans are female, 38.7% are male, with an average age of 42.3 years.
Which brands do Dyson fans like most?
Dyson fans show strongest brand affinity for Rossmann (1.58×), Stradivarius (1.77×), and Mothercare (1.51×) over the country average.
Where do Dyson fans live in Germany?
Dyson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,238,829), Bayern (reach 811,250), and Baden-Württemberg (reach 697,393). These three regions account for the largest share of the active audience.
What other brands do Dyson fans also like?
Beyond Dyson itself, the audience over-indexes on Stradivarius (1.77×), Mothercare (1.51×), Fakty TVN (6.6×), and Jersey (fabric) (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.