A data profile of the people who buy, follow and care about Dyson in Spain — modelled from more than twelve digital signal sources. Dyson has an estimated audience of 2,054,293 people in Spain.
The average Dyson fan in Spain is 43.4 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Rowenta, Parfois (fashion accessories), Food and drink, with strongest over-indexing on Rowenta (16.87× the country average).
Demographically, the Dyson audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Dyson fan in Spain is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Rowenta.
The key figures that characterise the Dyson profile in Spain.
73.3% are female, 26.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 43.4 |
| Estimated audience size | 2,054,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Dyson audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.6% |
| Germany | 7.6% |
| Italy | 7.3% |
Where the Dyson audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~100K | 1.20× | |
| 02 | Castile and León | ~100K | 1.16× | |
| 03 | Community of Madrid | ~400K | 1.13× | |
| 04 | Basque Autonomous Country | ~90K | 1.10× | |
| 05 | Catalonia | ~400K | 1.08× | |
| 06 | Aragon | ~60K | 1.07× | |
| 07 | Region of Murcia | ~70K | 1.04× | |
| 08 | Principality of Asturias | ~50K | 1.03× | |
| 09 | Cantabria | ~30K | 1.03× | |
| 10 | Castilla-La Mancha | ~90K | 1.02× | |
| 11 | Comunidad Valenciana | ~200K | 1.01× | |
| 12 | Andalusia | ~400K | 1.00× | |
| 13 | La Rioja | ~10K | 0.90× | |
| 14 | Extremadura | ~40K | 0.87× | |
| 15 | Balearic Islands | ~50K | 0.86× | |
| 16 | Navarre | ~20K | 0.86× | |
| 17 | Canary Islands | ~70K | 0.67× |
The strongest cross-interests of the Dyson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rowenta | Home & Garden | 16.87× | ||
| 02 | Home audio | Technology & Electronics | 8.89× | ||
| 03 | Household goods | Home & Garden | 6.59× | ||
| 04 | Microwave oven | Home & Garden | 5.38× | ||
| 05 | Hair dryer | Beauty & Wellness | 4.71× | ||
| 06 | Kitchen utensil | Home & Garden | 4.35× | ||
| 07 | Housekeeping | Travel & Leisure | 4.12× | ||
| 08 | Parfois (fashion accessories) | Fashion & Accessoires | 3.61× | ||
| 09 | Adolfo Domínguez | Fashion & Accessoires | 3.46× | ||
| 10 | Cortefiel | Fashion & Accessoires | 3.42× | ||
| 11 | El Mueble | Home & Garden | 3.07× | ||
| 12 | Home Appliances | Home & Garden | 2.85× | ||
| 13 | Leroy Merlin | Shopping | 2.81× | ||
| 14 | Aldi | Shopping | 2.65× | ||
| 15 | Bankinter | Business & Career | 2.31× | ||
| 16 | La Caixa | Business & Career | 2.26× | ||
| 17 | Barcelona | Travel & Leisure | 2.08× | ||
| 18 | IKEA | Home & Garden | 2.05× | ||
| 19 | Food | Food & Beverages | 1.79× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.57× | |
| Risk Appetite | THRILL | 0.60× | |
| Individualism | JOY | 0.75× |
Dyson's target market in Spain covers an estimated 2,054,293 people, concentrated in Andalusia and Catalonia.
73.3% of the Dyson audience are female, 26.7% are male, with an average age of 43.4 years.
Dyson fans show strongest brand affinity for Rowenta (16.87×), Parfois (fashion accessories) (3.61×), and Food and drink (1.75×) over the country average.
Dyson fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dyson itself, the audience over-indexes on Parfois (fashion accessories) (3.61×), Food and drink (1.75×), Food (1.79×), and Home Appliances (2.85×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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