A data profile of the people who buy, follow and care about Dyson in India — modelled from more than twelve digital signal sources. Dyson has an estimated audience of 3,141,702 people in India.
The average Dyson fan in India is 37.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Vacuum cleaner, Floor cleaning, Hair dryer, with strongest over-indexing on Vacuum cleaner (17.37× the country average).
Demographically, the Dyson audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Dyson fan in India is more male, around 37.9 years old, with strong Community Orientation tendencies and a notable affinity for Vacuum cleaner.
The key figures that characterise the Dyson profile in India.
42.4% are female, 57.6% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.9 |
| Estimated audience size | 3,141,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 28% | |
| 30-39 | 28% | |
| 40-49 | 25% | |
| 50+ | 8% |
of the worldwide Dyson audience comes from India.
| Country | Share |
|---|---|
| United States | 9.6% |
| Germany | 7.6% |
| Italy | 7.3% |
Where the Dyson audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~80K | 1.88× | |
| 02 | Uttarakhand | ~30K | 1.74× | |
| 03 | Haryana | ~60K | 1.54× | |
| 04 | Gujarat | ~100K | 1.46× | |
| 05 | Maharashtra | ~200K | 1.36× | |
| 06 | Himachal Pradesh | ~20K | 1.29× | |
| 07 | Sikkim | ~2K | 1.27× | |
| 08 | Madhya Pradesh | ~70K | 1.21× | |
| 09 | Rajasthan | ~80K | 1.20× | |
| 10 | Uttar Pradesh | ~200K | 1.15× | |
| 11 | Chhattisgarh | ~20K | 1.15× | |
| 12 | Goa | ~4K | 1.13× | |
| 13 | Karnataka | ~90K | 1.11× | |
| 14 | Jharkhand | ~30K | 1.06× | |
| 15 | Jammu and Kashmir | ~10K | 0.99× | |
| 16 | Assam | ~30K | 0.95× | |
| 17 | Telangana | ~40K | 0.85× | |
| 18 | Arunachal Pradesh | ~2K | 0.84× | |
| 19 | West Bengal | ~80K | 0.81× | |
| 20 | Nagaland | ~2K | 0.79× | |
| 21 | Meghalaya | ~3K | 0.77× | |
| 22 | Odisha | ~30K | 0.76× | |
| 23 | Bihar | ~40K | 0.66× | |
| 24 | Tripura | ~3K | 0.65× | |
| 25 | Manipur | ~2K | 0.63× | |
| 26 | Mizoram | ~1K | 0.60× | |
| 27 | Tamil Nadu | ~40K | 0.58× | |
| 28 | Kerala | ~30K | 0.58× | |
| 29 | Andhra Pradesh | ~20K | 0.50× |
The strongest cross-interests of the Dyson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floor cleaning | Home & Garden | 21.55× | ||
| 02 | Vacuum cleaner | Home & Garden | 17.37× | ||
| 03 | Air purifier | Home & Garden | 7.58× | ||
| 04 | Hair dryer | Beauty & Wellness | 7.34× | ||
| 05 | Water purification | Food & Beverages | 6.13× | ||
| 06 | HVAC | Home & Garden | 4.26× | ||
| 07 | Snapped | Movies & TV | 3.34× | ||
| 08 | Sewing machine | Home & Garden | 2.65× | ||
| 09 | Cashmere wool | Fashion & Accessoires | 2.62× | ||
| 10 | IKEA | Home & Garden | 2.58× | ||
| 11 | Apartment | Business & Career | 2.17× | ||
| 12 | Cabinetry | Home & Garden | 2.16× | ||
| 13 | Tanishq | Fashion & Accessoires | 2.06× | ||
| 14 | Grocery store | Food & Beverages | 2.04× | ||
| 15 | Skirt | Fashion & Accessoires | 1.93× | ||
| 16 | Sex and the City | Movies & TV | 1.72× | ||
| 17 | Party dress | Fashion & Accessoires | 1.72× | ||
| 18 | Home Appliances | Home & Garden | 1.71× | ||
| 19 | Kitchen | Home & Garden | 1.66× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.68× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.69× |
Dyson's target market in India covers an estimated 3,141,702 people, concentrated in Maharashtra and Uttar Pradesh.
42.4% of the Dyson audience are female, 57.6% are male, with an average age of 37.9 years.
Dyson fans show strongest brand affinity for Vacuum cleaner (17.37×), Floor cleaning (21.55×), and Hair dryer (7.34×) over the country average.
Dyson fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dyson itself, the audience over-indexes on Floor cleaning (21.55×), Hair dryer (7.34×), Air purifier (7.58×), and Sex and the City (1.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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