A data profile of the people who buy, follow and care about Grocery store in India — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 7,775,719 people in India.
The average Grocery store fan in India is 35.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Supermarket, Hypermarket, Livestock, with strongest over-indexing on Supermarket (3.86× the country average).
Demographically, the Grocery store audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Grocery store fan in India is more male, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Supermarket.
The key figures that characterise the Grocery store profile in India.
31.9% are female, 68.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 35.9 |
| Estimated audience size | 7,775,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Grocery store audience comes from India.
| Country | Share |
|---|---|
| China | 21.5% |
| United States | 16.2% |
| Japan | 5.7% |
Where the Grocery store audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 3.06× | |
| 02 | Rajasthan | ~300K | 1.66× | |
| 03 | Gujarat | ~300K | 1.51× | |
| 04 | Madhya Pradesh | ~200K | 1.50× | |
| 05 | Chhattisgarh | ~60K | 1.23× | |
| 06 | Tamil Nadu | ~200K | 1.16× | |
| 07 | Karnataka | ~200K | 1.11× | |
| 08 | Haryana | ~100K | 1.10× | |
| 09 | Maharashtra | ~400K | 1.06× | |
| 10 | Uttar Pradesh | ~400K | 1.01× | |
| 11 | Andhra Pradesh | ~100K | 1.01× | |
| 12 | Assam | ~80K | 0.97× | |
| 13 | Uttarakhand | ~40K | 0.95× | |
| 14 | Telangana | ~100K | 0.89× | |
| 15 | Punjab (region) | ~90K | 0.88× | |
| 16 | Arunachal Pradesh | ~4K | 0.88× | |
| 17 | West Bengal | ~200K | 0.87× | |
| 18 | Jharkhand | ~60K | 0.87× | |
| 19 | Meghalaya | ~7K | 0.87× | |
| 20 | Bihar | ~100K | 0.79× | |
| 21 | Odisha | ~70K | 0.78× | |
| 22 | Himachal Pradesh | ~20K | 0.75× | |
| 23 | Tripura | ~8K | 0.74× | |
| 24 | Kerala | ~90K | 0.73× | |
| 25 | Sikkim | ~2K | 0.73× | |
| 26 | Nagaland | ~4K | 0.72× | |
| 27 | Manipur | ~7K | 0.67× | |
| 28 | Mizoram | ~3K | 0.60× | |
| 29 | Jammu and Kashmir | ~20K | 0.43× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supermarket | Shopping | 3.86× | ||
| 02 | Hypermarket | Shopping | 3.15× | ||
| 03 | Package delivery | Business & Career | 2.65× | ||
| 04 | Department store | Shopping | 2.26× | ||
| 05 | Big-box store | Shopping | 2.22× | ||
| 06 | Online grocer | Shopping | 2.06× | ||
| 07 | Livestock | Pets & Animals | 2.02× | ||
| 08 | Bakery | Food & Beverages | 1.99× | ||
| 09 | Home Delivery | Food & Beverages | 1.90× | ||
| 10 | Papyrus | Politics & Society | 1.89× | ||
| 11 | Cleartrip | Travel & Leisure | 1.81× | ||
| 12 | Countertop | Home & Garden | 1.75× | ||
| 13 | Microwave oven | Home & Garden | 1.70× | ||
| 14 | Chair | Home & Garden | 1.62× | ||
| 15 | Google Maps | Internet & Social Media | 1.61× | ||
| 16 | Kitchen stove | Home & Garden | 1.60× | ||
| 17 | Amplifier | Technology & Electronics | 1.59× | ||
| 18 | Payment system | Shopping | 1.56× | ||
| 19 | Subscription business model | Shopping | 1.51× | ||
| 20 | OLX | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Price Sensitivity | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Risk Appetite | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.82× |
Grocery store has an estimated audience of 7,775,719 people in India, concentrated in Maharashtra and Uttar Pradesh.
31.9% of Grocery store fans are female, 68.1% are male, with an average age of 35.9 years.
Grocery store fans show strongest brand affinity for Supermarket (3.86×), Hypermarket (3.15×), and Livestock (2.02×) over the country average.
Grocery store fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on Hypermarket (3.15×), Livestock (2.02×), Subscription business model (1.51×), and Bakery (1.99×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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