A data profile of the people who buy, follow and care about Grocery store in France — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 5,003,669 people in France.
The average Grocery store fan in France is 43.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Arts and music, Movies, Hypermarket, with strongest over-indexing on Arts and music (1.92× the country average).
Demographically, the Grocery store audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Grocery store fan in France is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Arts and music.
The key figures that characterise the Grocery store profile in France.
58.0% are female, 42.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.4 |
| Estimated audience size | 5,003,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Grocery store audience comes from France.
| Country | Share |
|---|---|
| China | 21.4% |
| United States | 16.1% |
| Japan | 5.7% |
Where the Grocery store audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~600K | 1.61× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.50× | |
| 03 | Hauts-de-France | ~600K | 1.27× | |
| 04 | Auvergne-Rhône-Alpes | ~700K | 1.22× | |
| 05 | Île-de-France | ~1M | 1.13× | |
| 06 | Corsica | ~30K | 1.11× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 1.00× | |
| 08 | Normandy | ~200K | 0.96× | |
| 09 | Nouvelle-Aquitaine | ~300K | 0.69× | |
| 10 | Occitanie | ~300K | 0.69× | |
| 11 | Brittany | ~200K | 0.67× | |
| 12 | Centre-Val de Loire | ~100K | 0.65× | |
| 13 | Pays de la Loire | ~100K | 0.53× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean Series | Movies & TV | 9.25× | ||
| 02 | Online grocer | Shopping | 7.29× | ||
| 03 | Luxury Lifestyle | Shopping | 3.22× | ||
| 04 | Korean hip hop | Music & Radio | 2.98× | ||
| 05 | Feu Vert | Cars & Mobility | 2.67× | ||
| 06 | Hypermarket | Shopping | 2.54× | ||
| 07 | Snack food | Food & Beverages | 2.16× | ||
| 08 | Confectionery | Food & Beverages | 2.11× | ||
| 09 | Arts and music | Arts & Culture | 1.92× | ||
| 10 | Aldi | Shopping | 1.81× | ||
| 11 | Carrefour | Shopping | 1.76× | ||
| 12 | Movies | Movies & TV | 1.75× | ||
| 13 | Supermarket | Shopping | 1.68× | ||
| 14 | Intermarché | Shopping | 1.66× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | Real Madrid C.F. | Sports | 1.55× | ||
| 17 | Tea | Food & Beverages | 1.54× | ||
| 18 | Fruit | Food & Beverages | 1.53× | ||
| 19 | Lidl | Shopping | 1.51× | ||
| 20 | Auchan | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Extroversion | THRILL | 0.99× | |
| Pet Ownership | JOY | 1.01× |
Grocery store has an estimated audience of 5,003,669 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.0% of Grocery store fans are female, 42.0% are male, with an average age of 43.4 years.
Grocery store fans show strongest brand affinity for Arts and music (1.92×), Movies (1.75×), and Hypermarket (2.54×) over the country average.
Grocery store fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Grand Est (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on Movies (1.75×), Hypermarket (2.54×), Carrefour (1.76×), and Tea (1.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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