A data profile of the people who buy, follow and care about Grocery store in Italy — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 6,904,207 people in Italy.
The average Grocery store fan in Italy is 45.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include IKEA, Supermarket, Leggo, with strongest over-indexing on IKEA (1.54× the country average).
Demographically, the Grocery store audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Grocery store fan in Italy is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for IKEA.
The key figures that characterise the Grocery store profile in Italy.
62.0% are female, 38.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.2 |
| Estimated audience size | 6,904,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Grocery store audience comes from Italy.
| Country | Share |
|---|---|
| China | 21.4% |
| United States | 16.1% |
| Japan | 5.7% |
Where the Grocery store audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 2.96× | |
| 02 | Friuli-Venezia Giulia | ~300K | 2.45× | |
| 03 | Aosta Valley | ~30K | 1.72× | |
| 04 | Veneto | ~700K | 1.37× | |
| 05 | Lazio | ~1M | 1.27× | |
| 06 | Tuscany | ~500K | 1.13× | |
| 07 | Liguria | ~200K | 0.98× | |
| 08 | Lombardy | ~1M | 0.89× | |
| 09 | Sardinia | ~200K | 0.85× | |
| 10 | Sicilia | ~500K | 0.81× | |
| 11 | Emilia-Romagna | ~400K | 0.78× | |
| 12 | Puglia | ~300K | 0.72× | |
| 13 | Piedmont | ~400K | 0.71× | |
| 14 | Umbria | ~70K | 0.66× | |
| 15 | Campania | ~400K | 0.58× | |
| 16 | Marche | ~90K | 0.53× | |
| 17 | Basilicata | ~30K | 0.53× | |
| 18 | Molise | ~20K | 0.53× | |
| 19 | Abruzzo | ~70K | 0.47× | |
| 20 | Calabria | ~90K | 0.43× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 2.19× | ||
| 02 | Chain store | Shopping | 2.10× | ||
| 03 | Big-box store | Shopping | 2.07× | ||
| 04 | Carrefour | Shopping | 1.92× | ||
| 05 | Hypermarket | Shopping | 1.91× | ||
| 06 | Department store | Shopping | 1.90× | ||
| 07 | Supermarket | Shopping | 1.79× | ||
| 08 | Smiley | Internet & Social Media | 1.63× | ||
| 09 | Leggo | News | 1.60× | ||
| 10 | Angel | Politics & Society | 1.58× | ||
| 11 | Jesus | Politics & Society | 1.57× | ||
| 12 | IKEA | Home & Garden | 1.54× | ||
| 13 | Specialty (medicine) | Health | 1.54× | ||
| 14 | Heart (novel) | Literature | 1.54× | ||
| 15 | Chemical formula | Business & Career | 1.52× | ||
| 16 | Bakery | Food & Beverages | 1.52× | ||
| 17 | Cleanliness | Home & Garden | 1.52× | ||
| 18 | Carrefour Express | Shopping | 1.50× | ||
| 19 | Delivery (commerce) | Food & Beverages | 1.50× | ||
| 20 | Mattress | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.35× | |
| Individualism | JOY | 1.29× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Risk Appetite | THRILL | 0.91× | |
| Social Media Usage | JOY | 0.95× |
Grocery store has an estimated audience of 6,904,207 people in Italy, concentrated in Lombardy and Lazio.
62.0% of Grocery store fans are female, 38.0% are male, with an average age of 45.2 years.
Grocery store fans show strongest brand affinity for IKEA (1.54×), Supermarket (1.79×), and Leggo (1.6×) over the country average.
Grocery store fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~1M), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on Supermarket (1.79×), Leggo (1.6×), Carrefour (1.92×), and Jesus (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.