A data profile of the people who buy, follow and care about Delivery (commerce) in Italy — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 7,378,852 people in Italy.
The average Delivery (commerce) fan in Italy is 42.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Wikipedia, Wine tasting, with strongest over-indexing on WhatsApp (1.62× the country average).
Demographically, the Delivery (commerce) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Delivery (commerce) fan in Italy is balanced, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Delivery (commerce) profile in Italy.
53.9% are female, 46.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.7 |
| Estimated audience size | 7,378,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Delivery (commerce) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
Where the Delivery (commerce) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1M | 1.28× | |
| 02 | Lazio | ~1M | 1.27× | |
| 03 | Lombardy | ~1.5M | 1.15× | |
| 04 | Calabria | ~300K | 1.13× | |
| 05 | Sicilia | ~700K | 1.10× | |
| 06 | Puglia | ~600K | 1.10× | |
| 07 | Veneto | ~600K | 1.08× | |
| 08 | Abruzzo | ~200K | 1.06× | |
| 09 | Tuscany | ~500K | 1.01× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 1.01× | |
| 11 | Emilia-Romagna | ~600K | 0.99× | |
| 12 | Marche | ~200K | 0.98× | |
| 13 | Basilicata | ~70K | 0.98× | |
| 14 | Sardinia | ~200K | 0.95× | |
| 15 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 16 | Piedmont | ~500K | 0.94× | |
| 17 | Liguria | ~200K | 0.93× | |
| 18 | Molise | ~30K | 0.90× | |
| 19 | Aosta Valley | ~20K | 0.88× | |
| 20 | Umbria | ~100K | 0.87× |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 3.18× | ||
| 02 | Carrefour Market | Shopping | 2.59× | ||
| 03 | Just Eat | Food & Beverages | 2.45× | ||
| 04 | Red wine | Food & Beverages | 2.39× | ||
| 05 | White wine | Food & Beverages | 2.17× | ||
| 06 | Wikipedia | Internet & Social Media | 2.14× | ||
| 07 | Champagne | Food & Beverages | 1.99× | ||
| 08 | Wine tasting | Food & Beverages | 1.98× | ||
| 09 | Satire | Literature | 1.85× | ||
| 10 | Gourmet Foods | Food & Beverages | 1.84× | ||
| 11 | Deal of the day | Shopping | 1.79× | ||
| 12 | Mediaset | Technology & Electronics | 1.69× | ||
| 13 | Coop | Food & Beverages | 1.66× | ||
| 14 | Expensive Taste | Business & Career | 1.65× | ||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | New Balance | Fashion & Accessoires | 1.58× | ||
| 17 | Dentistry | Business & Career | 1.58× | ||
| 18 | Master of Business Administration | Business & Career | 1.58× | ||
| 19 | Luxury yacht | Travel & Leisure | 1.51× | ||
| 20 | Grocery store | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.65× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Urban Lifestyle | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Mindfulness | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.78× |
Delivery (commerce) has an estimated audience of 7,378,852 people in Italy, concentrated in Lombardy and Lazio.
53.9% of Delivery (commerce) fans are female, 46.1% are male, with an average age of 42.7 years.
Delivery (commerce) fans show strongest brand affinity for WhatsApp (1.62×), Wikipedia (2.14×), and Wine tasting (1.98×) over the country average.
Delivery (commerce) fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Delivery (commerce) itself, the audience over-indexes on Wikipedia (2.14×), Wine tasting (1.98×), Coop (1.66×), and Home Delivery (3.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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