Delivery (commerce) Audience in United Kingdom
Delivery (commerce) has an estimated audience of 15,241,616 people in United Kingdom. 60.6% are female, 39.4% are male, average age 43.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Daily Star (United Kingdom), Weddings, Argos (retailer), Hobby, Brunch.
The average Delivery (commerce) fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Daily Star (United Kingdom), Weddings, Argos (retailer), with strongest over-indexing on Daily Star (United Kingdom) (2.96× the country average). Demographically, the Delivery (commerce) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Delivery (commerce) fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.5 |
| Estimated audience size | 15,241,616 |
Audience persona
The typical Delivery (commerce) fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Daily Star (United Kingdom).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,341,418 | 0.8× |
| South East | 2,164,120 | 1.06× |
| Yorkshire and the Humber | 1,615,255 | 1.32× |
| Scotland | 1,384,094 | 1.01× |
| East of England | 1,260,064 | 0.91× |
| South West | 1,114,833 | 0.89× |
| Wales | 972,894 | 1.12× |
| West Midlands | 950,228 | 1.45× |
| East Midlands | 892,026 | 0.83× |
| North West | 768,912 | 0.47× |
| North East | 635,211 | 1.07× |
| Northern Ireland | 502,668 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daily Star (United Kingdom) | 2.96× | News |
| Weddings | 1.79× | Kids & Family |
| Argos (retailer) | 1.85× | Shopping |
| Hobby | 1.62× | Home & Garden |
| Brunch | 3.06× | Food & Beverages |
| 1.76× | Internet & Social Media | |
| Home Bargains | 1.69× | Shopping |
| Distilled beverage | 1.68× | Food & Beverages |
| Expensive Taste | 2.29× | Business & Career |
| Screwfix | 1.65× | Home & Garden |
| Sainsbury's | 1.5× | Shopping |
| TUI | 1.64× | Travel & Leisure |
| Purchase discount | 3.19× | Shopping |
| Autotrader | 1.75× | Cars & Mobility |
| Premier Inn | 1.54× | Travel & Leisure |
| Mango | 3.33× | Shopping |
| TripAdvisor | 1.68× | Travel & Leisure |
| Toolstation | 1.51× | Home & Garden |
| Drinking establishment | 3× | Food & Beverages |
| Refrigerator | 1.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Luxury Orientation | PREMIUM | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
See Delivery (commerce) audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Delivery (commerce) have in United Kingdom?
Delivery (commerce) has an estimated audience of 15,241,616 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Delivery (commerce) fans?
60.6% of Delivery (commerce) fans are female, 39.4% are male, with an average age of 43.5 years.
Which brands do Delivery (commerce) fans like most?
Delivery (commerce) fans show strongest brand affinity for Daily Star (United Kingdom) (2.96×), Weddings (1.79×), and Argos (retailer) (1.85×) over the country average.
Where do Delivery (commerce) fans live in United Kingdom?
Delivery (commerce) fans in United Kingdom are most concentrated in England (reach 11,341,418), South East (reach 2,164,120), and Yorkshire and the Humber (reach 1,615,255). These three regions account for the largest share of the active audience.
What other brands do Delivery (commerce) fans also like?
Beyond Delivery (commerce) itself, the audience over-indexes on Weddings (1.79×), Argos (retailer) (1.85×), Hobby (1.62×), and Brunch (3.06×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.