A data profile of the people who buy, follow and care about Delivery (commerce) in United Kingdom — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 15,241,616 people in United Kingdom.
The average Delivery (commerce) fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Kitchen, Distilled beverage, with strongest over-indexing on Hobby (1.84× the country average).
Demographically, the Delivery (commerce) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Delivery (commerce) fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Delivery (commerce) profile in United Kingdom.
60.6% are female, 39.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.5 |
| Estimated audience size | 15,241,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Delivery (commerce) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
Where the Delivery (commerce) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.45× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.31× | |
| 03 | Wales | ~1M | 1.11× | |
| 04 | North East | ~600K | 1.07× | |
| 05 | Northern Ireland | ~500K | 1.07× | |
| 06 | South East | ~2M | 1.06× | |
| 07 | Scotland | ~1.5M | 1.01× | |
| 08 | East of England | ~1.5M | 0.91× | |
| 09 | South West | ~1M | 0.90× | |
| 10 | East Midlands | ~900K | 0.84× | |
| 11 | England | ~11M | 0.80× | |
| 12 | North West | ~800K | 0.51× |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot tub | Home & Garden | 2.13× | ||
| 02 | Esso | Cars & Mobility | 2.11× | ||
| 03 | Mother's Day | Kids & Family | 2.09× | ||
| 04 | Refrigerator | Home & Garden | 2.05× | ||
| 05 | Volunteering | Politics & Society | 1.91× | ||
| 06 | Real property | Home & Garden | 1.91× | ||
| 07 | Daily Star (United Kingdom) | News | 1.88× | ||
| 08 | Hobby | Home & Garden | 1.84× | ||
| 09 | William Hill (bookmaker) | Games | 1.84× | ||
| 10 | Internet & Social Media | 1.83× | |||
| 11 | Mobile home | Cars & Mobility | 1.82× | ||
| 12 | Distilled beverage | Food & Beverages | 1.80× | ||
| 13 | Wikipedia | Internet & Social Media | 1.78× | ||
| 14 | Satire | Literature | 1.77× | ||
| 15 | Betfair | Games | 1.75× | ||
| 16 | TK Maxx | Shopping | 1.68× | ||
| 17 | Kitchen | Home & Garden | 1.65× | ||
| 18 | HVAC | Home & Garden | 1.65× | ||
| 19 | Aldi | Shopping | 1.60× | ||
| 20 | Autotrader | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Community Orientation | OPEN | 0.79× | |
| Tradition | CONSERVATISM | 0.91× |
Delivery (commerce) has an estimated audience of 15,241,616 people in United Kingdom, concentrated in England and South East.
60.6% of Delivery (commerce) fans are female, 39.4% are male, with an average age of 43.5 years.
Delivery (commerce) fans show strongest brand affinity for Hobby (1.84×), Kitchen (1.65×), and Distilled beverage (1.8×) over the country average.
Delivery (commerce) fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Delivery (commerce) itself, the audience over-indexes on Kitchen (1.65×), Distilled beverage (1.8×), WhatsApp (1.83×), and William Hill (bookmaker) (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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