A data profile of the people who buy, follow and care about Delivery (commerce) in Spain — modelled from more than twelve digital signal sources. Delivery (commerce) has an estimated audience of 3,654,531 people in Spain.
Delivery (commerce) has an estimated audience of 3,654,531 people in Spain. 58.9% are female, 41.1% are male, average age 39.3. Top brand affinities: WhatsApp, Iberia (airline), Online food ordering, Distilled beverage, Mango.
Top brand affinities include WhatsApp, Iberia (airline), Online food ordering, with strongest over-indexing on WhatsApp (2.5× the country average).
Demographically, the Delivery (commerce) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
The typical Delivery (commerce) fan in Spain is more female, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Delivery (commerce) profile in Spain.
58.9% are female, 41.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.3 |
| Estimated audience size | 3,654,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Delivery (commerce) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.4% |
| United Kingdom | 7.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Delivery (commerce) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 4.41× | ||
| 02 | Uber | Cars & Mobility | 4.40× | ||
| 03 | Betfair | Games | 3.59× | ||
| 04 | Headphones | Technology & Electronics | 3.54× | ||
| 05 | Satire | Literature | 3.30× | ||
| 06 | Home Delivery | Food & Beverages | 3.14× | ||
| 07 | Mango | Shopping | 2.93× | ||
| 08 | Refrigerator | Home & Garden | 2.93× | ||
| 09 | YouTube Music | Internet & Social Media | 2.67× | ||
| 10 | Volunteering | Politics & Society | 2.65× | ||
| 11 | Distilled beverage | Food & Beverages | 2.61× | ||
| 12 | Real property | Home & Garden | 2.53× | ||
| 13 | Internet & Social Media | 2.50× | |||
| 14 | Rosalia | Music & Radio | 2.50× | ||
| 15 | Iberia (airline) | Travel & Leisure | 2.25× | ||
| 16 | InfoJobs | Business & Career | 2.17× | ||
| 17 | Coches.net | Cars & Mobility | 1.76× | ||
| 18 | Take-out | Food & Beverages | 1.71× | ||
| 19 | Mexico | Travel & Leisure | 1.66× | ||
| 20 | Flower | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.44× | |
| Indulgence | JOY | 1.46× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Mindfulness | BALANCE | 0.70× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Delivery (commerce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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