Mexico Audience in Spain
Mexico has an estimated audience of 10,929,060 people in Spain. 56.2% are female, 43.8% are male, average age 41.7. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Regional styles of Mexican music, Venezuela, Bwin, Ecuador, Delivery (commerce).
The average Mexico fan in Spain is 41.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Regional styles of Mexican music, Venezuela, Bwin, with strongest over-indexing on Regional styles of Mexican music (3.43× the country average). Demographically, the Mexico audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Mexico fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.7 |
| Estimated audience size | 10,929,060 |
Audience persona
The typical Mexico fan in Spain is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,354,622 | 1.19× |
| Community of Madrid | 2,131,914 | 1.16× |
| Andalusia | 2,086,798 | 0.97× |
| Comunidad Valenciana | 1,171,564 | 0.95× |
| Canary Islands | 560,092 | 1.03× |
| Galicia | 496,100 | 0.97× |
| Basque Autonomous Country | 485,336 | 1.19× |
| Castile and León | 450,573 | 0.94× |
| Castilla-La Mancha | 399,618 | 0.9× |
| Region of Murcia | 324,432 | 0.87× |
| Aragon | 295,004 | 1.02× |
| Balearic Islands | 286,017 | 0.93× |
| Principality of Asturias | 231,420 | 0.9× |
| Extremadura | 191,356 | 0.81× |
| Navarre | 147,723 | 1.08× |
| Cantabria | 121,728 | 0.88× |
| La Rioja | 85,375 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 3.43× | Music & Radio |
| Venezuela | 1.56× | Travel & Leisure |
| Bwin | 1.58× | Games |
| Ecuador | 1.55× | Travel & Leisure |
| Delivery (commerce) | 1.66× | Food & Beverages |
| Contemporary R&B | 1.69× | Music & Radio |
| Bad Bunny | 1.56× | Music & Radio |
| Bogotá | 1.73× | Travel & Leisure |
| El Palacio de Hierro | 2.1× | Shopping |
| Empresario | 1.62× | Business & Career |
| Bad Gyal | 1.73× | Music & Radio |
| Funding | 1.62× | Business & Career |
| Dominican Republic | 1.59× | Travel & Leisure |
| Sandwich | 1.55× | Food & Beverages |
| Sebastian Yatra | 3.15× | Music & Radio |
| Cancún | 1.65× | Travel & Leisure |
| Disney, Oklahoma | 1.58× | |
| Mexican cuisine | 1.55× | Food & Beverages |
| Dancehalls | 1.51× | Music & Radio |
| Merengue music | 1.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Mindfulness | BALANCE | 1.03 |
| Social Media Usage | JOY | 1.01 |
| Healthy Lifestyle | BALANCE | 0.97 |
| Sustainability | BALANCE | 0.96 |
| Individualism | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Mexico | 10.6% |
| Spain | 7.1% |
See Mexico audiences in other countries
More Country audiences in Spain
Frequently asked questions
How many fans does Mexico have in Spain?
Mexico has an estimated audience of 10,929,060 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Mexico fans?
56.2% of Mexico fans are female, 43.8% are male, with an average age of 41.7 years.
Which brands do Mexico fans like most?
Mexico fans show strongest brand affinity for Regional styles of Mexican music (3.43×), Venezuela (1.56×), and Bwin (1.58×) over the country average.
Where do Mexico fans live in Spain?
Mexico fans in Spain are most concentrated in Catalonia (reach 2,354,622), Community of Madrid (reach 2,131,914), and Andalusia (reach 2,086,798). These three regions account for the largest share of the active audience.
What other brands do Mexico fans also like?
Beyond Mexico itself, the audience over-indexes on Venezuela (1.56×), Bwin (1.58×), Ecuador (1.55×), and Delivery (commerce) (1.66×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.