A data profile of the people who buy, follow and care about Mexico in Spain — modelled from more than twelve digital signal sources. Mexico has an estimated audience of 10,929,060 people in Spain.
The average Mexico fan in Spain is 41.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Regional styles of Mexican music, Domino's Pizza, Venezuela, with strongest over-indexing on Regional styles of Mexican music (3.43× the country average).
Demographically, the Mexico audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mexico fan in Spain is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Regional styles of Mexican music.
The key figures that characterise the Mexico profile in Spain.
56.2% are female, 43.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.7 |
| Estimated audience size | 10,929,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Mexico audience comes from Spain.
| Country | Share |
|---|---|
| United States | 31.7% |
| Mexico | 10.6% |
| Spain | 7.1% |
Where the Mexico audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2.5M | 1.19× | |
| 02 | Basque Autonomous Country | ~500K | 1.18× | |
| 03 | Community of Madrid | ~2M | 1.16× | |
| 04 | La Rioja | ~80K | 1.16× | |
| 05 | Navarre | ~100K | 1.07× | |
| 06 | Canary Islands | ~600K | 1.03× | |
| 07 | Aragon | ~300K | 1.02× | |
| 08 | Andalusia | ~2M | 0.97× | |
| 09 | Galicia | ~500K | 0.97× | |
| 10 | Comunidad Valenciana | ~1M | 0.96× | |
| 11 | Castile and León | ~500K | 0.95× | |
| 12 | Balearic Islands | ~300K | 0.94× | |
| 13 | Castilla-La Mancha | ~400K | 0.91× | |
| 14 | Principality of Asturias | ~200K | 0.91× | |
| 15 | Cantabria | ~100K | 0.90× | |
| 16 | Region of Murcia | ~300K | 0.88× | |
| 17 | Extremadura | ~200K | 0.83× |
The strongest cross-interests of the Mexico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Regional styles of Mexican music | Music & Radio | 3.43× | ||
| 02 | El Palacio de Hierro | Shopping | 2.10× | ||
| 03 | Bogotá | Travel & Leisure | 1.73× | ||
| 04 | Contemporary R&B | Music & Radio | 1.69× | ||
| 05 | Delivery (commerce) | Food & Beverages | 1.66× | ||
| 06 | Cancún | Travel & Leisure | 1.65× | ||
| 07 | Empresario | Business & Career | 1.62× | ||
| 08 | Funding | Business & Career | 1.62× | ||
| 09 | Merengue music | Music & Radio | 1.61× | ||
| 10 | Dominican Republic | Travel & Leisure | 1.59× | ||
| 11 | Bwin | Games | 1.58× | ||
| 12 | Disney, Oklahoma | POI | 1.58× | ||
| 13 | Venezuela | Travel & Leisure | 1.56× | ||
| 14 | Bad Bunny | Music & Radio | 1.56× | ||
| 15 | Ecuador | Travel & Leisure | 1.55× | ||
| 16 | Sandwich | Food & Beverages | 1.55× | ||
| 17 | Mexican cuisine | Food & Beverages | 1.55× | ||
| 18 | Graffiti | Arts & Culture | 1.53× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.52× | ||
| 20 | Dancehalls | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Sustainability | BALANCE | 0.94× |
Mexico has an estimated audience of 10,929,060 people in Spain, concentrated in Catalonia and Community of Madrid.
56.2% of Mexico fans are female, 43.8% are male, with an average age of 41.7 years.
Mexico fans show strongest brand affinity for Regional styles of Mexican music (3.43×), Domino's Pizza (1.52×), and Venezuela (1.56×) over the country average.
Mexico fans in Spain are most concentrated in Catalonia (reach ~2.5M), Community of Madrid (reach ~2M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Mexico itself, the audience over-indexes on Domino's Pizza (1.52×), Venezuela (1.56×), Ecuador (1.55×), and Delivery (commerce) (1.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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