A data profile of the people who buy, follow and care about Graffiti in Spain — modelled from more than twelve digital signal sources. Graffiti has an estimated audience of 2,589,437 people in Spain.
The average Graffiti fan in Spain is 35.1 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Street art, Urban art, Business, with strongest over-indexing on Street art (5.55× the country average).
Demographically, the Graffiti audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Graffiti fan in Spain is balanced, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Street art.
The key figures that characterise the Graffiti profile in Spain.
50.6% are female, 49.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 35.1 |
| Estimated audience size | 2,589,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Graffiti audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| China | 6.6% |
| Italy | 5.3% |
Where the Graffiti audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~100K | 1.36× | |
| 02 | Region of Murcia | ~100K | 1.22× | |
| 03 | Castile and León | ~100K | 1.14× | |
| 04 | Navarre | ~40K | 1.13× | |
| 05 | Comunidad Valenciana | ~300K | 1.11× | |
| 06 | Community of Madrid | ~500K | 1.08× | |
| 07 | La Rioja | ~20K | 1.07× | |
| 08 | Catalonia | ~500K | 1.00× | |
| 09 | Galicia | ~100K | 0.99× | |
| 10 | Castilla-La Mancha | ~100K | 0.95× | |
| 11 | Balearic Islands | ~70K | 0.93× | |
| 12 | Principality of Asturias | ~60K | 0.91× | |
| 13 | Cantabria | ~30K | 0.91× | |
| 14 | Aragon | ~60K | 0.87× | |
| 15 | Canary Islands | ~100K | 0.86× | |
| 16 | Extremadura | ~40K | 0.78× | |
| 17 | Andalusia | ~400K | 0.74× |
The strongest cross-interests of the Graffiti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban art | Arts & Culture | 5.97× | ||
| 02 | Street art | Arts & Culture | 5.55× | ||
| 03 | Digital illustration | Arts & Culture | 3.06× | ||
| 04 | Oil painting | Arts & Culture | 3.02× | ||
| 05 | Abstract art | Arts & Culture | 3.00× | ||
| 06 | Watercolor painting | Arts & Culture | 2.84× | ||
| 07 | Art exhibition | Arts & Culture | 2.82× | ||
| 08 | Digital art | Arts & Culture | 2.76× | ||
| 09 | Modern art | Arts & Culture | 2.62× | ||
| 10 | Paint | Home & Garden | 2.45× | ||
| 11 | Contemporary art | Arts & Culture | 2.42× | ||
| 12 | Illustration | Arts & Culture | 2.30× | ||
| 13 | Art museum | Arts & Culture | 2.23× | ||
| 14 | Fine art | Business & Career | 2.09× | ||
| 15 | Museum | Arts & Culture | 2.08× | ||
| 16 | Self-love | Health | 2.00× | ||
| 17 | Modern architecture | Arts & Culture | 1.84× | ||
| 18 | TikTok | Internet & Social Media | 1.72× | ||
| 19 | Superman | Movies & TV | 1.68× | ||
| 20 | Business | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.83× | |
| Extroversion | THRILL | 1.54× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.81× |
Graffiti has an estimated audience of 2,589,437 people in Spain, concentrated in Community of Madrid and Catalonia.
50.6% of Graffiti fans are female, 49.4% are male, with an average age of 35.1 years.
Graffiti fans show strongest brand affinity for Street art (5.55×), Urban art (5.97×), and Business (1.59×) over the country average.
Graffiti fans in Spain are most concentrated in Community of Madrid (reach ~500K), Catalonia (reach ~500K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Graffiti itself, the audience over-indexes on Urban art (5.97×), Business (1.59×), TikTok (1.72×), and Art exhibition (2.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Graffiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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