Graffiti Audience in United States

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Graffiti has an estimated audience of 14,039,671 people in United States. 46.4% are female, 53.6% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Street art, Princess Polly, Superman, Beauty.

The average Graffiti fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Street art, Princess Polly, with strongest over-indexing on Warriors (novel series) (5.46× the country average). Demographically, the Graffiti audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Graffiti fans

Demographic split for Graffiti audience in United States
MetricValue
Female46.4%
Male53.6%
Average age34.9
Estimated audience size14,039,671

Audience persona

The typical Graffiti fan in United States is balanced, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Graffiti in United States
RegionReachAffinity
California2,369,2581.53×
Texas1,540,3911.28×
Florida1,036,2581.09×
New York938,1581.2×
Georgia506,2341.17×
Illinois461,3910.99×
Pennsylvania443,6620.94×
North Carolina423,1151×
Washington406,4411.44×
Arizona376,0381.31×
Ohio374,6670.87×
Virginia361,7491.06×
New Jersey338,2900.95×
Michigan312,5830.85×
Colorado267,6421.21×
Tennessee249,8390.89×
Indiana246,1100.96×
Massachusetts236,8960.86×
Maryland230,5350.95×
Missouri225,4891×
Oregon217,9581.35×
Nevada187,8131.38×
Minnesota179,8760.89×
Utah178,2901.42×
South Carolina171,7270.81×
Wisconsin163,1710.77×
Alabama158,5020.81×
Louisiana154,7980.86×
Oklahoma154,2850.99×
Kentucky151,8400.86×
Connecticut125,0530.89×
Kansas116,2951.05×
Arkansas107,6500.93×
New Mexico95,0571.35×
Mississippi93,0860.8×
Iowa91,7520.79×
Idaho88,8381.26×
Hawaii79,7091.32×
Nebraska66,6420.95×
West Virginia54,5210.83×
Washington, District of Columbia42,9361.02×
New Hampshire42,7920.77×
Montana37,5940.97×
Maine37,4860.75×
Rhode Island34,7640.78×
Delaware28,7430.74×
Alaska27,7300.92×
South Dakota26,7400.82×
North Dakota22,7510.79×
Wyoming17,9050.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graffiti audience
BrandAffinityCategory
Warriors (novel series)5.46×Literature
Street art6.2×Arts & Culture
Princess Polly7.41×Fashion & Accessoires
Superman1.84×Movies & TV
Beauty1.75×Beauty & Wellness
Urban art8.22×Arts & Culture
Euphoria1.7×Movies & TV
DeviantArt3.9×Internet & Social Media
Gagosian Gallery10.43×Arts & Culture
Beetlejuice2.45×Movies & TV
Art exhibition3.42×Arts & Culture
Saatchi Gallery7.93×Arts & Culture
Communication design2.86×Business & Career
Illustration2.57×Arts & Culture
Digital art3.32×Arts & Culture
Digital illustration3.76×Arts & Culture
Contemporary art2.76×Arts & Culture
Drawing2.16×Home & Garden
Modern art2.7×Arts & Culture
Banksy8.61×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graffiti audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
Urban LifestyleOPEN1.9
Early Adopter MentalityPOWER1.74
SustainabilityBALANCE1.72
Design AffinityPREMIUM1.68
ExtroversionTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Graffiti
CountryShare
United States22.6%
China6.6%
Italy5.3%

See Graffiti audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Graffiti have in United States?

Graffiti has an estimated audience of 14,039,671 people in United States, concentrated in California and Texas.

What is the gender split and age of Graffiti fans?

46.4% of Graffiti fans are female, 53.6% are male, with an average age of 34.9 years.

Which brands do Graffiti fans like most?

Graffiti fans show strongest brand affinity for Warriors (novel series) (5.46×), Street art (6.2×), and Princess Polly (7.41×) over the country average.

Where do Graffiti fans live in United States?

Graffiti fans in United States are most concentrated in California (reach 2,369,258), Texas (reach 1,540,391), and Florida (reach 1,036,258). These three regions account for the largest share of the active audience.

What other brands do Graffiti fans also like?

Beyond Graffiti itself, the audience over-indexes on Street art (6.2×), Princess Polly (7.41×), Superman (1.84×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graffiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.