Rascasse Audience Intelligence

Graffiti Audience in United States

A data profile of the people who buy, follow and care about Graffiti in United States — modelled from more than twelve digital signal sources. Graffiti has an estimated audience of 14,039,671 people in United States.

#9among Art movement in United States#1693among Topic in United States#31in Arts & Culture

The average Graffiti fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Warriors (novel series), Street art, Princess Polly, with strongest over-indexing on Warriors (novel series) (5.46× the country average).

Demographically, the Graffiti audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graffiti fan in United States is balanced, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Warriors (novel series).

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graffiti profile in United States.

Audience size
14M
in United States
Gender
46.4%♀
53.6% male
Age
34.9
average years
Country rank
#2509
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graffiti fans

46.4% are female, 53.6% are male, average age 34.9.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Graffiti audience in United States
MetricValue
Female46.4%
Male53.6%
Average age34.9
Estimated audience size14,039,671
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Graffiti audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Graffiti audience comes from United States.

Worldwide audience distribution share by country for Graffiti
CountryShare
United States22.5%
China6.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graffiti audience in United States is strongest.

Fig. 05

Top regions by affinity

Graffiti fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K1.43×
02California~2M1.41×
03Utah~200K1.38×
04Hawaii~80K1.33×
05Texas~1.5M1.28×
06Arizona~400K1.27×
07Washington~400K1.26×
08Nevada~200K1.24×
09Idaho~90K1.24×
10Oregon~200K1.23×
11Georgia~500K1.18×
12Colorado~300K1.16×
13Oklahoma~200K1.11×
14Kansas~100K1.09×
15Nebraska~80K1.09×
16New York~800K1.07×
17Montana~40K1.07×
18Virginia~300K1.02×
19Missouri~200K1.01×
20North Carolina~400K1.00×
21Indiana~300K1.00×
22Arkansas~100K1.00×
23South Dakota~30K1.00×
24Alaska~30K1.00×
25Illinois~500K0.97×
26Wyoming~20K0.96×
27Pennsylvania~400K0.95×
28Kentucky~200K0.94×
29Florida~900K0.93×
30North Dakota~30K0.93×
31Ohio~400K0.92×
32Maryland~200K0.92×
33New Jersey~300K0.91×
34Louisiana~200K0.91×
35Rhode Island~40K0.89×
36South Carolina~200K0.88×
37Alabama~200K0.88×
38Washington, District of Columbia~40K0.87×
39Connecticut~100K0.86×
40Minnesota~200K0.85×
41West Virginia~50K0.84×
42Tennessee~200K0.83×
43Wisconsin~200K0.83×
44Mississippi~100K0.83×
45Iowa~90K0.82×
46Michigan~300K0.81×
47Massachusetts~200K0.80×
48New Hampshire~40K0.80×
49Maine~40K0.78×
50Delaware~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Graffiti, United States
0.78×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graffiti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graffiti audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio13.18×
02Gagosian GalleryArts & Culture10.43×
03BanksyArts & Culture8.61×
04Urban artArts & Culture8.22×
05Saatchi GalleryArts & Culture7.93×
06Princess PollyFashion & Accessoires7.41×
07Street artArts & Culture6.20×
08Warriors (novel series)Literature5.46×
09DeviantArtInternet & Social Media3.90×
10Digital illustrationArts & Culture3.76×
11Art exhibitionArts & Culture3.42×
12Digital artArts & Culture3.32×
13Communication designBusiness & Career2.86×
14Contemporary artArts & Culture2.76×
15Modern artArts & Culture2.70×
16IllustrationArts & Culture2.57×
17BeetlejuiceMovies & TV2.45×
18DrawingHome & Garden2.16×
19SupermanMovies & TV1.84×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graffiti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graffiti audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.95×
Urban LifestyleOPEN1.93×
ExtroversionTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graffiti audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
PatriotismCONSERVATISM0.73×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graffiti have in United States?

Graffiti has an estimated audience of 14,039,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graffiti fans?

46.4% of Graffiti fans are female, 53.6% are male, with an average age of 34.9 years.

03

Which brands do Graffiti fans like most?

Graffiti fans show strongest brand affinity for Warriors (novel series) (5.46×), Street art (6.2×), and Princess Polly (7.41×) over the country average.

04

Where do Graffiti fans live in United States?

Graffiti fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Graffiti fans also like?

Beyond Graffiti itself, the audience over-indexes on Street art (6.2×), Princess Polly (7.41×), Beauty (1.75×), and Superman (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Graffiti audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graffiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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