Rascasse Audience Intelligence

Urban art Audience in United States

Name: Urban art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Urban art in United States — modelled from more than twelve digital signal sources. Urban art has an estimated audience of 5,749,659 people in United States.

#17among Art movement in United States #3447among Topic in United States #62in Arts & Culture

The average Urban art fan in United States is 32.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Tennessee, California.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban art profile in United States.

Audience size

5.7M

in United States

Gender

44.0%♀

56.0% male

Age

32.7

average years

Country rank

#5913

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Urban art fans

44.0% are female, 56.0% are male, average age 32.7.

Fig. 02

Gender split

44.0%

Female

56.0%

Male

Demographic split for Urban art audience in United States
Metric	Value
Female	44.0%
Male	56.0%
Average age	32.7
Estimated audience size	5,749,659

Fig. 03

Age distribution

Age distribution of the Urban art audience in United States
Age bracket	Share	%
16-19		35%
20-29		24%
30-39		19%
40-49		14%
50+		8%

Fig. 04

Worldwide distribution

20.1%

of the worldwide Urban art audience comes from United States.

Worldwide audience distribution share by country for Urban art
Country	Share
United States	20.1%
China	10.3%
Japan	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban art audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban art fans by region: top regions in United States
#	Region	Reach	×
01	Tennessee	~700K	5.87×
02	New York	~1M	3.41×
03	Washington	~400K	3.24×
04	Missouri	~200K	2.07×
05	New Jersey	~200K	1.13×
06	Rhode Island	~20K	1.06×
07	Alaska	~10K	1.03×
08	Vermont	~10K	1.03×
09	Montana	~20K	1.00×
10	Utah	~50K	0.99×
11	South Dakota	~10K	0.99×
12	North Dakota	~10K	0.99×
13	Washington, District of Columbia	~20K	0.98×
14	Delaware	~20K	0.98×
15	West Virginia	~30K	0.97×
16	Hawaii	~20K	0.97×
17	Idaho	~30K	0.96×
18	New Hampshire	~20K	0.96×
19	Maine	~20K	0.96×
20	Arizona	~100K	0.95×
21	Alabama	~80K	0.95×
22	Mississippi	~50K	0.95×
23	New Mexico	~30K	0.95×
24	Nebraska	~30K	0.95×
25	Kentucky	~70K	0.94×
26	Nevada	~50K	0.94×
27	Arkansas	~40K	0.94×
28	Kansas	~40K	0.93×
29	Louisiana	~70K	0.92×
30	Oklahoma	~60K	0.92×
31	Connecticut	~50K	0.92×
32	Iowa	~40K	0.92×
33	South Carolina	~80K	0.89×
34	Oregon	~60K	0.89×
35	Maryland	~90K	0.87×
36	Wisconsin	~80K	0.87×
37	Georgia	~200K	0.86×
38	Indiana	~90K	0.86×
39	Colorado	~80K	0.86×
40	Minnesota	~70K	0.86×
41	Massachusetts	~100K	0.85×
42	Pennsylvania	~200K	0.83×
43	North Carolina	~100K	0.83×
44	Virginia	~100K	0.83×
45	Illinois	~200K	0.81×
46	Ohio	~100K	0.80×
47	Michigan	~100K	0.80×
48	Texas	~400K	0.79×
49	Florida	~300K	0.75×
50	California	~500K	0.74×

Affinity by region — Urban art, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

Culinary art (47,609,783)
Decorative arts (35,508,412)
Illustration (34,253,487)
Modern art (27,906,451)
Contemporary art (27,460,799)

See Urban art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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