Top 50 Arts & Culture brands in United States
This curated ranking covers the 50 largest arts & culture brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,529 arts & culture brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Arts and music, Photography and Current events lead the list with a combined estimated audience of 422,202,581 people. Across all 50 entries the average audience size is 28,245,764, and the largest, Arts and music, reaches around 171,337,268 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each arts & culture brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Arts and music |
171,337,268 | 19.8% | Lifestyle cluster | Arts & Culture |
| 2 |  Photography |
127,286,822 | 21.8% | Lifestyle cluster | Arts & Culture |
| 3 |  Current events |
123,578,491 | 21.3% | Lifestyle cluster | Arts & Culture |
| 4 |  Popular culture |
82,108,853 | 23.2% | Arts & Culture | |
| 5 |  Painting |
73,721,870 | 20.2% | Arts & Culture | |
| 6 |  Culinary art |
47,609,783 | 23.4% | Art movement | Arts & Culture |
| 7 |  Decorative arts |
35,508,412 | 17.3% | Art movement | Arts & Culture |
| 8 |  Actor |
35,364,448 | 22.6% | Arts & Culture | |
| 9 |  Museum |
35,041,652 | 18.5% | Museum | Arts & Culture |
| 10 |  Illustration |
34,253,487 | 18.0% | Art movement | Arts & Culture |
| 11 |  Community issues |
30,915,940 | 25.2% | Arts & Culture | |
| 12 |  Art museum |
29,396,745 | 18.3% | Museum | Arts & Culture |
| 13 |  Character (arts) |
28,843,333 | 31.3% | Arts & Culture | |
| 14 |  Philanthropy |
28,218,238 | 29.0% | Arts & Culture | |
| 15 |  Modern art |
27,906,451 | 15.3% | Art movement | Arts & Culture |
| 16 |  Contemporary art |
27,460,798 | 14.0% | Art movement | Arts & Culture |
| 17 |  Modernity |
25,360,799 | 26.2% | Arts & Culture | |
| 18 |  Nightlife |
23,228,829 | 20.7% | Arts & Culture | |
| 19 |  Modern architecture |
21,663,484 | 13.3% | Arts & Culture | |
| 20 |  Art exhibition |
20,484,911 | 13.5% | Arts & Culture | |
| 21 |  Printmaking |
20,304,230 | 29.4% | Arts & Culture | |
| 22 |  Digital art |
19,569,533 | 16.1% | Art movement | Arts & Culture |
| 23 |  Conceptual art |
18,421,008 | 22.2% | Art movement | Arts & Culture |
| 24 |  Outdoor Photographer |
18,007,660 | 16.1% | Arts & Culture | |
| 25 |  Watercolor painting |
16,846,539 | 14.8% | Arts & Culture | |
| 26 |  Voice acting |
15,517,431 | 34.6% | Arts & Culture | |
| 27 |  Portrait |
15,428,037 | 21.2% | Arts & Culture | |
| 28 |  Digital illustration |
15,064,942 | 14.4% | Arts & Culture | |
| 29 |  Work of art |
14,651,741 | 18.9% | Arts & Culture | |
| 30 |  Abstract art |
14,042,040 | 13.6% | Art movement | Arts & Culture |
| 31 |  Graffiti |
14,039,671 | 22.6% | Art movement | Arts & Culture |
| 32 |  Plastic arts |
14,004,798 | 26.9% | Art movement | Arts & Culture |
| 33 |  Folk art |
13,588,810 | 34.8% | Art movement | Arts & Culture |
| 34 |  Japanese art |
13,153,359 | 12.6% | Art movement | Arts & Culture |
| 35 |  Oil painting |
13,043,370 | 14.9% | Arts & Culture | |
| 36 |  Street art |
12,681,858 | 20.0% | Art movement | Arts & Culture |
| 37 |  Poster |
12,160,132 | 25.4% | Arts & Culture | |
| 38 |  Nude (art) |
11,930,923 | 76.3% | Arts & Culture | |
| 39 |  Textile arts |
11,527,279 | 19.8% | Arts & Culture | |
| 40 |  Sculpture |
10,991,581 | 19.1% | Arts & Culture | |
| 41 |  Tony Award |
10,910,708 | 65.6% | Award | Arts & Culture |
| 42 |  Contemporary dance |
10,141,002 | 17.6% | Arts & Culture | |
| 43 |  Prom |
9,894,169 | 28.5% | Arts & Culture | |
| 44 |  Performance art |
8,977,431 | 16.5% | Art movement | Arts & Culture |
| 45 |  Purple (magazine) |
8,399,989 | 43.0% | Arts & Culture | |
| 46 |  Acrylic paint |
8,189,852 | 18.1% | Arts & Culture | |
| 47 |  Modernism |
8,117,796 | 20.1% | Art movement | Arts & Culture |
| 48 |  Arts and Crafts movement |
7,871,093 | 25.4% | Arts & Culture | |
| 49 |  Improvisational theatre |
7,856,695 | 34.8% | Arts & Culture | |
| 50 |  Art movement |
7,663,921 | 30.8% | Arts & Culture |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each arts & culture brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest arts & culture brand in United States?
Arts and music currently leads with an estimated audience of 171,337,268 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.