Rascasse Audience Intelligence

Portrait Audience in United States

A data profile of the people who buy, follow and care about Portrait in United States — modelled from more than twelve digital signal sources. Portrait has an estimated audience of 15,428,037 people in United States.

#1531among Topic in United States#27in Arts & Culture

The average Portrait fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Do it yourself (DIY), Fine-art photography, with strongest over-indexing on Superman (1.59× the country average).

Demographically, the Portrait audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portrait fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portrait profile in United States.

Audience size
15.4M
in United States
Gender
61.4%♀
38.6% male
Age
36.9
average years
Country rank
#2252
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portrait fans

61.4% are female, 38.6% are male, average age 36.9.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Portrait audience in United States
MetricValue
Female61.4%
Male38.6%
Average age36.9
Estimated audience size15,428,037
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Portrait audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Portrait audience comes from United States.

Worldwide audience distribution share by country for Portrait
CountryShare
United States21.2%
China10.6%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portrait audience in United States is strongest.

Fig. 05

Top regions by affinity

Portrait fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K1.25×
02California~2M1.23×
03Hawaii~80K1.19×
04Idaho~90K1.18×
05Texas~1.5M1.15×
06New Mexico~90K1.13×
07Utah~200K1.12×
08Kansas~100K1.10×
09Alaska~40K1.09×
10Missouri~300K1.08×
11Arkansas~100K1.07×
12Louisiana~200K1.06×
13Oregon~200K1.06×
14North Carolina~500K1.05×
15Arizona~300K1.05×
16Nevada~200K1.04×
17South Dakota~40K1.04×
18Montana~40K1.03×
19Georgia~500K1.02×
20Oklahoma~200K1.02×
21New York~900K1.01×
22Pennsylvania~500K1.01×
23Indiana~300K1.01×
24South Carolina~200K1.01×
25Maryland~300K1.00×
26Alabama~200K1.00×
27Florida~1M0.99×
28Ohio~500K0.97×
29Kentucky~200K0.97×
30New Jersey~400K0.96×
31Illinois~500K0.95×
32Virginia~400K0.95×
33Mississippi~100K0.95×
34Delaware~40K0.95×
35Connecticut~100K0.94×
36Maine~50K0.94×
37Colorado~200K0.93×
38Nebraska~70K0.93×
39Vermont~30K0.93×
40West Virginia~70K0.92×
41New Hampshire~60K0.92×
42Michigan~400K0.90×
43Massachusetts~300K0.89×
44Wisconsin~200K0.89×
45Minnesota~200K0.89×
46Iowa~100K0.89×
47North Dakota~30K0.89×
48Tennessee~300K0.87×
49Rhode Island~40K0.86×
50Washington, District of Columbia~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Portrait, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portrait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portrait audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.50×
02Fine-art photographyTechnology & Electronics4.09×
03Gaming computerTechnology & Electronics2.76×
04Art exhibitionArts & Culture2.53×
05Digital artArts & Culture2.40×
06Enterprise Rent-A-CarCars & Mobility2.29×
07Travel photographyTechnology & Electronics2.23×
08Google NewsNews2.16×
09Contemporary artArts & Culture2.11×
10Real propertyHome & Garden2.02×
11Natural skin careBeauty & Wellness2.02×
12High schoolBusiness & Career1.96×
13Vintage clothingFashion & Accessoires1.88×
14MuseumArts & Culture1.85×
15Digital photographyBusiness & Career1.84×
16Fine artBusiness & Career1.83×
17InnovationBusiness & Career1.83×
18Do it yourself (DIY)Home & Garden1.77×
19SupermanMovies & TV1.59×
20Taylor SwiftMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portrait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portrait audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
TravellingTHRILL1.42×
SustainabilityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portrait audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Convenience OrientationPREMIUM0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portrait have in United States?

Portrait has an estimated audience of 15,428,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portrait fans?

61.4% of Portrait fans are female, 38.6% are male, with an average age of 36.9 years.

03

Which brands do Portrait fans like most?

Portrait fans show strongest brand affinity for Superman (1.59×), Do it yourself (DIY) (1.77×), and Fine-art photography (4.09×) over the country average.

04

Where do Portrait fans live in United States?

Portrait fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Portrait fans also like?

Beyond Portrait itself, the audience over-indexes on Do it yourself (DIY) (1.77×), Fine-art photography (4.09×), Enterprise Rent-A-Car (2.29×), and Stitch! (4.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Portrait audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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