Portrait Audience in United States

Portrait logo

Portrait has an estimated audience of 15,428,037 people in United States. 61.4% are female, 38.6% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Bank account.

The average Portrait fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Portrait audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Portrait fans

Demographic split for Portrait audience in United States
MetricValue
Female61.4%
Male38.6%
Average age36.9
Estimated audience size15,428,037

Audience persona

The typical Portrait fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Portrait in United States
RegionReachAffinity
California2,445,4991.44×
Texas1,649,5081.24×
Florida1,085,3451.04×
New York1,035,1341.2×
Pennsylvania523,2661.01×
Illinois515,9221×
Georgia500,9671.05×
North Carolina480,0591.03×
Washington444,1411.44×
Ohio418,3470.88×
Virginia401,0651.07×
New Jersey398,0861.01×
Michigan386,7140.96×
Arizona321,3591.02×
Massachusetts295,0850.97×
Maryland289,1241.09×
Missouri284,3741.14×
Tennessee283,5280.92×
Indiana274,2730.97×
Colorado249,0441.02×
South Carolina208,2720.9×
Oregon205,0421.16×
Louisiana202,9091.02×
Minnesota200,9170.91×
Alabama200,7420.93×
Wisconsin200,2180.86×
Kentucky175,4350.91×
Oklahoma167,4380.98×
Utah163,6021.18×
Nevada158,3311.06×
Connecticut152,5580.99×
Kansas124,1961.02×
Arkansas117,3430.92×
Iowa113,9920.9×
Mississippi113,0480.89×
Hawaii83,8681.26×
New Mexico83,6271.08×
Idaho80,2701.04×
Nebraska66,8460.86×
West Virginia61,3120.85×
Washington, District of Columbia54,8001.18×
New Hampshire52,5970.87×
Maine47,6730.86×
Rhode Island45,5400.93×
Montana35,9520.84×
Delaware35,3910.83×
Alaska33,1101×
South Dakota27,8220.78×
Vermont25,5080.94×
North Dakota23,6830.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portrait audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Bank account2.55×Business & Career
Combat sport1.63×Sports
Steampunk4.5×Fashion & Accessoires
Jesse Plemons2.98×Movies & TV
Home equity1.68×Home & Garden
Natural rubber1.68×Cars & Mobility
Eurail16.57×Cars & Mobility
Home staging3.72×Home & Garden
Historic site2.9×Arts & Culture
JDSU1.99×Business & Career
Staycation2.01×Home & Garden
Throne of Glass4.5×Literature
Parral, Chihuahua9.05×Travel & Leisure
Jaws3.23×Movies & TV
Nipsey Hussle3.33×Music & Radio
Halsey, Oregon4.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portrait audience
TraitClusterScore
Design AffinityPREMIUM1.6
Luxury OrientationPREMIUM1.55
SustainabilityBALANCE1.54
LGBTQ+ IdentityOPEN1.52
Early Adopter MentalityPOWER1.38
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Portrait
CountryShare
United States21.2%
China10.6%
Japan7.4%

See Portrait audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Portrait have in United States?

Portrait has an estimated audience of 15,428,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Portrait fans?

61.4% of Portrait fans are female, 38.6% are male, with an average age of 36.9 years.

Which brands do Portrait fans like most?

Portrait fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Portrait fans live in United States?

Portrait fans in United States are most concentrated in California (reach 2,445,499), Texas (reach 1,649,508), and Florida (reach 1,085,345). These three regions account for the largest share of the active audience.

What other brands do Portrait fans also like?

Beyond Portrait itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), The Historian (16.48×), and Bank account (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.