A data profile of the people who buy, follow and care about Portrait in United Kingdom — modelled from more than twelve digital signal sources. Portrait has an estimated audience of 3,716,319 people in United Kingdom.
The average Portrait fan in United Kingdom is 40.3 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include YouTube Music, Dailymotion, Do it yourself (DIY), with strongest over-indexing on YouTube Music (5.96× the country average).
Demographically, the Portrait audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Portrait fan in United Kingdom is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Portrait profile in United Kingdom.
64.8% are female, 35.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 40.3 |
| Estimated audience size | 3,716,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Portrait audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.2% |
| China | 10.6% |
| Japan | 7.4% |
Where the Portrait audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.36× | |
| 02 | Yorkshire and the Humber | ~400K | 1.31× | |
| 03 | South East | ~500K | 1.06× | |
| 04 | East of England | ~400K | 1.06× | |
| 05 | South West | ~300K | 0.97× | |
| 06 | North East | ~100K | 0.95× | |
| 07 | East Midlands | ~200K | 0.85× | |
| 08 | North West | ~200K | 0.52× |
The strongest cross-interests of the Portrait audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Georgia O'Keeffe | Arts & Culture | 8.34× | ||
| 02 | Dailymotion | Movies & TV | 7.17× | ||
| 03 | YouTube Music | Internet & Social Media | 5.96× | ||
| 04 | Fine-art photography | Technology & Electronics | 3.49× | ||
| 05 | Digital photography | Business & Career | 2.66× | ||
| 06 | Art exhibition | Arts & Culture | 2.57× | ||
| 07 | Caffè Nero | Food & Beverages | 2.56× | ||
| 08 | Philanthropy | Arts & Culture | 2.39× | ||
| 09 | Livemusic | Music & Radio | 2.35× | ||
| 10 | Contemporary art | Arts & Culture | 2.16× | ||
| 11 | Fine art | Business & Career | 2.08× | ||
| 12 | Museum | Arts & Culture | 2.05× | ||
| 13 | Art museum | Arts & Culture | 1.98× | ||
| 14 | Wikipedia | Internet & Social Media | 1.87× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 16 | New Look | Fashion & Accessoires | 1.76× | ||
| 17 | Batman | Movies & TV | 1.68× | ||
| 18 | Hobby | Home & Garden | 1.62× | ||
| 19 | Superman | Movies & TV | 1.60× | ||
| 20 | Donald Trump | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.53× | |
| Sustainability | BALANCE | 1.49× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Convenience Orientation | PREMIUM | 0.93× |
Portrait has an estimated audience of 3,716,319 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
64.8% of Portrait fans are female, 35.2% are male, with an average age of 40.3 years.
Portrait fans show strongest brand affinity for YouTube Music (5.96×), Dailymotion (7.17×), and Do it yourself (DIY) (1.8×) over the country average.
Portrait fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Portrait itself, the audience over-indexes on Dailymotion (7.17×), Do it yourself (DIY) (1.8×), Fine art (2.08×), and Philanthropy (2.39×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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