Portrait Audience in Germany
Portrait has an estimated audience of 2,467,083 people in Germany. 57.0% are female, 43.0% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Tagesschau, Spiegel Online, Livemusic, Pets.
The average Portrait fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Tagesschau, Spiegel Online, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Portrait audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Portrait fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 34.6 |
| Estimated audience size | 2,467,083 |
Audience persona
The typical Portrait fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 559,966 | 1.04× |
| Bayern | 386,117 | 0.97× |
| Baden-Württemberg | 346,825 | 1.03× |
| Niedersachsen | 250,520 | 1.05× |
| Hessen | 202,142 | 1.08× |
| Berlin | 134,339 | 1.22× |
| Sachsen | 132,607 | 1.1× |
| Rheinland-Pfalz | 119,827 | 0.97× |
| Schleswig-Holstein | 81,044 | 0.91× |
| Brandenburg | 70,587 | 0.92× |
| Hamburg | 61,807 | 1.11× |
| Sachsen-Anhalt | 59,865 | 0.94× |
| Thüringen | 54,887 | 0.87× |
| Mecklenburg-Vorpommern | 41,343 | 0.88× |
| Saarland | 24,350 | 0.8× |
| Bremen | 23,583 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Tagesschau | 2.69× | Movies & TV |
| Spiegel Online | 2.56× | News |
| Livemusic | 3.44× | Music & Radio |
| Pets | 1.68× | Pets & Animals |
| Do it yourself (DIY) | 2.04× | Home & Garden |
| Felix Baumgartner | 4.17× | Sports |
| Harry Potter | 1.56× | Movies & TV |
| Real property | 3.9× | Home & Garden |
| Digital photography | 2.97× | Business & Career |
| Airbnb | 2.01× | Travel & Leisure |
| Nina Chuba | 3.82× | Music & Radio |
| Jamie Lee Curtis | 5.5× | Movies & TV |
| Automobiles | 1.63× | Cars & Mobility |
| Transfermarkt | 2.16× | Sports |
| Natural foods | 3.35× | Food & Beverages |
| Westdeutscher Rundfunk | 2.76× | Movies & TV |
| Art exhibition | 2.82× | Arts & Culture |
| Pet store | 2.41× | Pets & Animals |
| Superman | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.47 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.45 |
| Travelling | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| China | 10.6% |
| Japan | 7.4% |
See Portrait audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Portrait have in Germany?
Portrait has an estimated audience of 2,467,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portrait fans?
57.0% of Portrait fans are female, 43.0% are male, with an average age of 34.6 years.
Which brands do Portrait fans like most?
Portrait fans show strongest brand affinity for Jotex (78.71×), Tagesschau (2.69×), and Spiegel Online (2.56×) over the country average.
Where do Portrait fans live in Germany?
Portrait fans in Germany are most concentrated in Nordrhein-Westfalen (reach 559,966), Bayern (reach 386,117), and Baden-Württemberg (reach 346,825). These three regions account for the largest share of the active audience.
What other brands do Portrait fans also like?
Beyond Portrait itself, the audience over-indexes on Tagesschau (2.69×), Spiegel Online (2.56×), Livemusic (3.44×), and Pets (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.