Portrait Audience in Germany
Portrait has an estimated audience of 2,467,083 people in Germany. 57.0% are female, 43.0% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: myDealZ, Wolverine (comics), Icon (magazine), Cachorro, Kieser Training.
The average Portrait fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include myDealZ, Wolverine (comics), Icon (magazine), with strongest over-indexing on myDealZ (3.14× the country average). Demographically, the Portrait audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Portrait fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 34.6 |
| Estimated audience size | 2,467,083 |
Audience persona
The typical Portrait fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for myDealZ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 559,966 | 1.04× |
| Bayern | 386,117 | 0.97× |
| Baden-Württemberg | 346,825 | 1.03× |
| Niedersachsen | 250,520 | 1.05× |
| Hessen | 202,142 | 1.08× |
| Berlin | 134,339 | 1.22× |
| Sachsen | 132,607 | 1.1× |
| Rheinland-Pfalz | 119,827 | 0.97× |
| Schleswig-Holstein | 81,044 | 0.91× |
| Brandenburg | 70,587 | 0.92× |
| Hamburg | 61,807 | 1.11× |
| Sachsen-Anhalt | 59,865 | 0.94× |
| Thüringen | 54,887 | 0.87× |
| Mecklenburg-Vorpommern | 41,343 | 0.88× |
| Saarland | 24,350 | 0.8× |
| Bremen | 23,583 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| myDealZ | 3.14× | Shopping |
| Wolverine (comics) | 4.44× | Literature |
| Icon (magazine) | 1.83× | Arts & Culture |
| Cachorro | 2.3× | Pets & Animals |
| Kieser Training | 2.6× | Sports |
| Nurse education | 1.6× | Kids & Family |
| Kippah | 3.15× | Fashion & Accessoires |
| Historic site | 6.24× | Arts & Culture |
| Steampunk | 2.35× | Fashion & Accessoires |
| Bank account | 1.74× | Business & Career |
| Information sensitivity | 3.03× | Technology & Electronics |
| Ireen Sheer | 1.63× | Music & Radio |
| Hobby Lobby | 3.66× | Home & Garden |
| Hypertext | 1.51× | Technology & Electronics |
| Jason Clarke (actor) | 2.45× | Movies & TV |
| Anton Corbijn | 5.47× | Arts & Culture |
| Join Me | 5.43× | Technology & Electronics |
| Glashütte | 1.89× | Travel & Leisure |
| Janitor | 2.65× | Home & Garden |
| Homesteading | 2.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.47 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.45 |
| Travelling | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| China | 10.6% |
| Japan | 7.4% |
See Portrait audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Portrait have in Germany?
Portrait has an estimated audience of 2,467,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portrait fans?
57.0% of Portrait fans are female, 43.0% are male, with an average age of 34.6 years.
Which brands do Portrait fans like most?
Portrait fans show strongest brand affinity for myDealZ (3.14×), Wolverine (comics) (4.44×), and Icon (magazine) (1.83×) over the country average.
Where do Portrait fans live in Germany?
Portrait fans in Germany are most concentrated in Nordrhein-Westfalen (reach 559,966), Bayern (reach 386,117), and Baden-Württemberg (reach 346,825). These three regions account for the largest share of the active audience.
What other brands do Portrait fans also like?
Beyond Portrait itself, the audience over-indexes on Wolverine (comics) (4.44×), Icon (magazine) (1.83×), Cachorro (2.3×), and Kieser Training (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.