Rascasse Audience Intelligence

Portrait Audience in Germany

A data profile of the people who buy, follow and care about Portrait in Germany — modelled from more than twelve digital signal sources. Portrait has an estimated audience of 2,467,083 people in Germany.

#1596among Topic in Germany#32in Arts & Culture

The average Portrait fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Digital photography, Android (operating system), Tagesschau, with strongest over-indexing on Digital photography (4.32× the country average).

Demographically, the Portrait audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Portrait fan in Germany is more female, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Digital photography.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portrait profile in Germany.

Audience size
2.5M
in Germany
Gender
57.0%♀
43.0% male
Age
34.6
average years
Country rank
#2676
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portrait fans

57.0% are female, 43.0% are male, average age 34.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Portrait audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age34.6
Estimated audience size2,467,083
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Portrait audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Portrait audience comes from Germany.

Worldwide audience distribution share by country for Portrait
CountryShare
United States21.2%
China10.6%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portrait audience in Germany is strongest.

Fig. 05

Top regions by affinity

Portrait fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.14×
02Bremen~20K1.11×
03Hamburg~60K1.08×
04Sachsen~100K1.05×
05Niedersachsen~200K1.04×
06Hessen~200K1.04×
07Nordrhein-Westfalen~600K1.03×
08Baden-Württemberg~300K0.99×
09Rheinland-Pfalz~100K0.97×
10Brandenburg~70K0.96×
11Sachsen-Anhalt~60K0.96×
12Thüringen~60K0.96×
13Bayern~400K0.95×
14Schleswig-Holstein~80K0.95×
15Mecklenburg-Vorpommern~40K0.93×
16Saarland~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Portrait, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portrait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portrait audience
#·InterestCategoryAffinity×
01Whirlpool CorporationHome & Garden6.36×
02Travel BloggerTravel & Leisure6.33×
03Sunday BrunchKids & Family5.03×
04Crime fictionLiterature4.48×
05Digital photographyBusiness & Career4.32×
06Nina ChubaMusic & Radio4.28×
07Detective fictionLiterature4.12×
08Oil paintingArts & Culture4.01×
09Watercolor paintingArts & Culture3.94×
10Abstract artArts & Culture3.79×
11Robert RedfordMovies & TV3.65×
12Property finderHome & Garden3.58×
13Fine-art photographyTechnology & Electronics3.13×
14Android (operating system)Technology & Electronics2.61×
15LivemusicMusic & Radio2.61×
16BatmanMovies & TV2.60×
17TagesschauMovies & TV2.02×
18AirbnbTravel & Leisure1.79×
19Luxury goodsFashion & Accessoires1.72×
20Do it yourself (DIY)Home & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portrait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portrait audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.96×
ExtroversionTHRILL1.96×
TravellingTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portrait audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Career OrientationPOWER0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portrait have in Germany?

Portrait has an estimated audience of 2,467,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Portrait fans?

57.0% of Portrait fans are female, 43.0% are male, with an average age of 34.6 years.

03

Which brands do Portrait fans like most?

Portrait fans show strongest brand affinity for Digital photography (4.32×), Android (operating system) (2.61×), and Tagesschau (2.02×) over the country average.

04

Where do Portrait fans live in Germany?

Portrait fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Portrait fans also like?

Beyond Portrait itself, the audience over-indexes on Android (operating system) (2.61×), Tagesschau (2.02×), Batman (2.6×), and Crime fiction (4.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Portrait audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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