Whirlpool Corporation Audience in Germany
Whirlpool Corporation has an estimated audience of 1,174,667 people in Germany. 64.2% are female, 35.8% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Targobank, Lilly Becker, Sylvie Meis, Bosch (TV series).
The average Whirlpool Corporation fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Targobank, Lilly Becker, with strongest over-indexing on Aral AG (16.64× the country average). Demographically, the Whirlpool Corporation audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household products
Demographics of Whirlpool Corporation fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 43.6 |
| Estimated audience size | 1,174,667 |
Audience persona
The typical Whirlpool Corporation fan in Germany is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,632 | 1.19× |
| Bayern | 245,547 | 1.3× |
| Baden-Württemberg | 192,013 | 1.2× |
| Niedersachsen | 146,357 | 1.28× |
| Hessen | 84,982 | 0.95× |
| Rheinland-Pfalz | 77,241 | 1.31× |
| Sachsen | 50,498 | 0.88× |
| Schleswig-Holstein | 36,605 | 0.87× |
| Brandenburg | 34,970 | 0.96× |
| Sachsen-Anhalt | 32,456 | 1.07× |
| Berlin | 32,452 | 0.62× |
| Thüringen | 26,668 | 0.89× |
| Hamburg | 19,386 | 0.73× |
| Saarland | 18,767 | 1.3× |
| Mecklenburg-Vorpommern | 17,198 | 0.77× |
| Bremen | 6,895 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 16.64× | Cars & Mobility |
| Targobank | 18.12× | Business & Career |
| Lilly Becker | 33.69× | Fashion & Accessoires |
| Sylvie Meis | 33.69× | Movies & TV |
| Bosch (TV series) | 23.59× | Movies & TV |
| Bauknecht | 49.85× | Home & Garden |
| Commerzbank | 7.06× | Business & Career |
| SunExpress | 14.12× | Travel & Leisure |
| Berliner Morgenpost | 16.77× | News |
| Angelique Kerber | 56.69× | Sports |
| Montecristo (cigar) | 75.06× | |
| Berliner Zeitung | 20× | News |
| Sonya Kraus | 19.95× | Movies & TV |
| Germanwings | 36.43× | Travel & Leisure |
| Giotto | 41.73× | Food & Beverages |
| Nena | 15.03× | Music & Radio |
| Sophia Thomalla | 11.94× | Movies & TV |
| Felix Neureuther | 14.97× | Sports |
| Leni Klum | 12.13× | Fashion & Accessoires |
| Rebecca Mir | 15.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.92 |
| Indulgence | JOY | 2.52 |
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.53 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Germany | 11.3% |
| Italy | 8.4% |
See Whirlpool Corporation audiences in other countries
More Household products audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Whirlpool Corporation have in Germany?
Whirlpool Corporation has an estimated audience of 1,174,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whirlpool Corporation fans?
64.2% of Whirlpool Corporation fans are female, 35.8% are male, with an average age of 43.6 years.
Which brands do Whirlpool Corporation fans like most?
Whirlpool Corporation fans show strongest brand affinity for Aral AG (16.64×), Targobank (18.12×), and Lilly Becker (33.69×) over the country average.
Where do Whirlpool Corporation fans live in Germany?
Whirlpool Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,632), Bayern (reach 245,547), and Baden-Württemberg (reach 192,013). These three regions account for the largest share of the active audience.
What other brands do Whirlpool Corporation fans also like?
Beyond Whirlpool Corporation itself, the audience over-indexes on Targobank (18.12×), Lilly Becker (33.69×), Sylvie Meis (33.69×), and Bosch (TV series) (23.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whirlpool Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.