Rascasse Audience Intelligence

Whirlpool Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Whirlpool Corporation in Germany — modelled from more than twelve digital signal sources. Whirlpool Corporation has an estimated audience of 1,225,147 people in Germany.

#696among Brand in Germany#370in Home & Garden

The average Whirlpool Corporation fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Targobank, Aral AG, Lilly Becker, with strongest over-indexing on Targobank (18.12× the country average).

Demographically, the Whirlpool Corporation audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Whirlpool Corporation fan in Germany is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Targobank.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whirlpool Corporation profile in Germany.

Audience size
1.2M
in Germany
Gender
64.2%♀
35.8% male
Age
43.6
average years
Country rank
#5398
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Whirlpool Corporation

64.2% are female, 35.8% are male, average age 43.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Whirlpool Corporation audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age43.6
Estimated audience size1,225,147
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Whirlpool Corporation audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4930%
50+24%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Whirlpool Corporation audience comes from Germany.

Worldwide audience distribution share by country for Whirlpool Corporation
CountryShare
United States27.9%
Germany11.6%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whirlpool Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Whirlpool Corporation customers by region in Germany
#RegionReachAffinity×
01Saarland~20K1.42×
02Rheinland-Pfalz~80K1.29×
03Niedersachsen~100K1.28×
04Bayern~200K1.23×
05Nordrhein-Westfalen~300K1.16×
06Baden-Württemberg~200K1.15×
07Sachsen-Anhalt~30K1.11×
08Brandenburg~30K0.96×
09Hessen~80K0.93×
10Thüringen~30K0.93×
11Schleswig-Holstein~40K0.89×
12Sachsen~50K0.86×
13Mecklenburg-Vorpommern~20K0.81×
14Bremen~7K0.73×
15Hamburg~20K0.72×
16Berlin~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Whirlpool Corporation, Germany
0.58×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whirlpool Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whirlpool Corporation audience
#·InterestCategoryAffinity×
01Montecristo (cigar)Brand75.06×
02Angelique KerberSports56.69×
03BauknechtHome & Garden49.85×
04GiottoFood & Beverages41.73×
05GermanwingsTravel & Leisure36.43×
06Lilly BeckerFashion & Accessoires33.69×
07Sylvie MeisMovies & TV33.69×
08Bosch (TV series)Movies & TV23.59×
09Berliner ZeitungNews20.00×
10Sonya KrausMovies & TV19.95×
11TargobankBusiness & Career18.12×
12Berliner MorgenpostNews16.77×
13Aral AGCars & Mobility16.64×
14NenaMusic & Radio15.03×
15Felix NeureutherSports14.97×
16Franziska PreußSports14.77×
17Victoria SwarovskiInternet & Social Media14.41×
18SunExpressTravel & Leisure14.12×
19Sophia ThomallaMovies & TV11.94×
20CommerzbankBusiness & Career7.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whirlpool Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whirlpool Corporation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.84×
MindfulnessBALANCE2.82×
Quality AwarenessPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whirlpool Corporation audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.94×
Need for SecurityCONSERVATISM0.94×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Whirlpool Corporation's target market in Germany?

Whirlpool Corporation's target market in Germany covers an estimated 1,225,147 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Whirlpool Corporation customers?

64.2% of the Whirlpool Corporation audience are female, 35.8% are male, with an average age of 43.6 years.

03

Which brands do Whirlpool Corporation fans like most?

Whirlpool Corporation fans show strongest brand affinity for Targobank (18.12×), Aral AG (16.64×), and Lilly Becker (33.69×) over the country average.

04

Where do Whirlpool Corporation fans live in Germany?

Whirlpool Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Whirlpool Corporation fans also like?

Beyond Whirlpool Corporation itself, the audience over-indexes on Aral AG (16.64×), Lilly Becker (33.69×), Sylvie Meis (33.69×), and SunExpress (14.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Whirlpool Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Whirlpool Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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