Sonya Kraus Audience in Germany
Sonya Kraus has an estimated audience of 1,406,443 people in Germany. 45.3% are female, 54.7% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Progressive rock, Mustard seed, Kyokushin, Litter box.
The average Sonya Kraus fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Progressive rock, Mustard seed, with strongest over-indexing on Home Office (3.16× the country average). Demographically, the Sonya Kraus audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Sonya Kraus fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.6 |
| Estimated audience size | 1,406,443 |
Audience persona
The typical Sonya Kraus fan in Germany is balanced, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 325,160 | 1.06× |
| Bayern | 221,860 | 0.98× |
| Baden-Württemberg | 164,982 | 0.86× |
| Niedersachsen | 143,913 | 1.05× |
| Hessen | 118,496 | 1.11× |
| Sachsen | 72,905 | 1.06× |
| Rheinland-Pfalz | 68,313 | 0.97× |
| Berlin | 57,774 | 0.92× |
| Schleswig-Holstein | 50,637 | 1× |
| Brandenburg | 45,127 | 1.03× |
| Sachsen-Anhalt | 41,337 | 1.13× |
| Thüringen | 38,628 | 1.08× |
| Hamburg | 29,793 | 0.94× |
| Mecklenburg-Vorpommern | 29,568 | 1.1× |
| Saarland | 14,654 | 0.85× |
| Bremen | 10,365 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.16× | Business & Career |
| Progressive rock | 3.13× | Music & Radio |
| Mustard seed | 20× | Food & Beverages |
| Kyokushin | 16.5× | Sports |
| Litter box | 1.59× | Pets & Animals |
| Time (magazine) | 2.53× | News |
| Stradivarius | 1.71× | Shopping |
| Urban Outfitters | 1.58× | Shopping |
| Škoda Kodiaq | 1.89× | Cars & Mobility |
| Slipper lobster | 18.05× | Pets & Animals |
| Circular Quay | 20× | Travel & Leisure |
| Eindhoven | 1.83× | Travel & Leisure |
| Japanese domestic market | 3.97× | Politics & Society |
| TVP2 | 8.87× | Movies & TV |
| Howth | 6.34× | Travel & Leisure |
| Radio Sarajevo | 6.65× | Music & Radio |
| Hebe | 3.53× | Home & Garden |
| Ewa Chodakowska | 6.75× | Sports |
| Panama | 3.27× | Travel & Leisure |
| Home Delivery | 1.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.67 |
| DIY Mentality | THRILL | 1.56 |
| Pet Ownership | JOY | 1.26 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Sports Activity | POWER | 1.23 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.5% |
| Austria | 3.6% |
| Switzerland | 1.6% |
See Sonya Kraus audiences in other countries
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Frequently asked questions
How many fans does Sonya Kraus have in Germany?
Sonya Kraus has an estimated audience of 1,406,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sonya Kraus fans?
45.3% of Sonya Kraus fans are female, 54.7% are male, with an average age of 39.6 years.
Which brands do Sonya Kraus fans like most?
Sonya Kraus fans show strongest brand affinity for Home Office (3.16×), Progressive rock (3.13×), and Mustard seed (20×) over the country average.
Where do Sonya Kraus fans live in Germany?
Sonya Kraus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 325,160), Bayern (reach 221,860), and Baden-Württemberg (reach 164,982). These three regions account for the largest share of the active audience.
What other brands do Sonya Kraus fans also like?
Beyond Sonya Kraus itself, the audience over-indexes on Progressive rock (3.13×), Mustard seed (20×), Kyokushin (16.5×), and Litter box (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonya Kraus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.