A data profile of the people who buy, follow and care about Sonya Kraus in Germany — modelled from more than twelve digital signal sources. Sonya Kraus has an estimated audience of 1,457,777 people in Germany.
The average Sonya Kraus fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Whirlpool Corporation, Jeanette Biedermann, Barbara Schöneberger, with strongest over-indexing on Whirlpool Corporation (19.95× the country average).
Demographically, the Sonya Kraus audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sonya Kraus fan in Germany is balanced, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Whirlpool Corporation.
The key figures that characterise the Sonya Kraus profile in Germany.
45.3% are female, 54.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.6 |
| Estimated audience size | 1,457,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 33% | |
| 40-49 | 31% | |
| 50+ | 7% |
of the worldwide Sonya Kraus audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.7% |
| Austria | 3.5% |
| Switzerland | 1.6% |
Where the Sonya Kraus audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~50K | 1.38× | |
| 02 | Mecklenburg-Vorpommern | ~30K | 1.22× | |
| 03 | Thüringen | ~40K | 1.19× | |
| 04 | Brandenburg | ~50K | 1.17× | |
| 05 | Sachsen | ~80K | 1.12× | |
| 06 | Niedersachsen | ~100K | 1.07× | |
| 07 | Schleswig-Holstein | ~50K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~300K | 1.01× | |
| 09 | Hessen | ~100K | 0.95× | |
| 10 | Rheinland-Pfalz | ~70K | 0.94× | |
| 11 | Saarland | ~20K | 0.90× | |
| 12 | Bayern | ~200K | 0.85× | |
| 13 | Hamburg | ~30K | 0.84× | |
| 14 | Berlin | ~50K | 0.82× | |
| 15 | Bremen | ~10K | 0.82× | |
| 16 | Baden-Württemberg | ~200K | 0.79× |
The strongest cross-interests of the Sonya Kraus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Würdig | Movies & TV | 23.59× | ||
| 02 | Alicia Vikander | Movies & TV | 20.00× | ||
| 03 | Ben Stiller | Movies & TV | 20.00× | ||
| 04 | Rose Leslie | Movies & TV | 20.00× | ||
| 05 | Vincent D'Onofrio | Movies & TV | 20.00× | ||
| 06 | Jason Bateman | Movies & TV | 20.00× | ||
| 07 | Natalie Dormer | Movies & TV | 20.00× | ||
| 08 | Whirlpool Corporation | Home & Garden | 19.95× | ||
| 09 | Jeffrey Dean Morgan | Movies & TV | 17.06× | ||
| 10 | Sylvie Meis | Movies & TV | 16.42× | ||
| 11 | Mila Kunis | Movies & TV | 15.11× | ||
| 12 | Jeanette Biedermann | Music & Radio | 12.41× | ||
| 13 | Christoph Waltz | Movies & TV | 11.11× | ||
| 14 | Barbara Schöneberger | Movies & TV | 10.34× | ||
| 15 | Jan Josef Liefers | Movies & TV | 9.63× | ||
| 16 | Udo Jürgens | Music & Radio | 8.87× | ||
| 17 | Howard Carpendale | Music & Radio | 7.94× | ||
| 18 | SunExpress | Travel & Leisure | 6.41× | ||
| 19 | Roland Kaiser | Music & Radio | 5.66× | ||
| 20 | Sarah Connor | Music & Radio | 5.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Spirituality | BALANCE | 1.18× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.77× | |
| Risk Appetite | THRILL | 0.77× |
Sonya Kraus has an estimated audience of 1,457,777 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.3% of Sonya Kraus fans are female, 54.7% are male, with an average age of 39.6 years.
Sonya Kraus fans show strongest brand affinity for Whirlpool Corporation (19.95×), Jeanette Biedermann (12.41×), and Barbara Schöneberger (10.34×) over the country average.
Sonya Kraus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sonya Kraus itself, the audience over-indexes on Jeanette Biedermann (12.41×), Barbara Schöneberger (10.34×), Sylvie Meis (16.42×), and Charlotte Würdig (23.59×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sonya Kraus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.