SunExpress Audience in Germany
SunExpress has an estimated audience of 3,593,581 people in Germany. 52.9% are female, 47.1% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Aral AG, Sunexpress, Pegasus Airlines, Targobank, Antalya.
The average SunExpress fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Aral AG, Sunexpress, Pegasus Airlines, with strongest over-indexing on Aral AG (14.04× the country average). Demographically, the SunExpress audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of SunExpress fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.8 |
| Estimated audience size | 3,593,581 |
Audience persona
The typical SunExpress fan in Germany is balanced, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,427,718 | 1.82× |
| Baden-Württemberg | 760,872 | 1.55× |
| Bayern | 592,830 | 1.03× |
| Hessen | 411,903 | 1.5× |
| Niedersachsen | 352,193 | 1.01× |
| Rheinland-Pfalz | 204,485 | 1.14× |
| Berlin | 198,231 | 1.23× |
| Schleswig-Holstein | 103,436 | 0.8× |
| Hamburg | 92,853 | 1.14× |
| Sachsen | 74,781 | 0.42× |
| Brandenburg | 64,111 | 0.58× |
| Bremen | 46,709 | 1.52× |
| Saarland | 45,487 | 1.03× |
| Sachsen-Anhalt | 43,983 | 0.47× |
| Thüringen | 39,403 | 0.43× |
| Mecklenburg-Vorpommern | 22,339 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 14.04× | Cars & Mobility |
| Sunexpress | 20.52× | Travel & Leisure |
| Pegasus Airlines | 45× | Travel & Leisure |
| Targobank | 13.89× | Business & Career |
| Antalya | 16.72× | Travel & Leisure |
| Commerzbank | 6.77× | Business & Career |
| Turkish Airlines | 11.43× | Travel & Leisure |
| Milliyet | 14.92× | News |
| Sylvie Meis | 15.65× | Movies & TV |
| Nena | 12.19× | Music & Radio |
| Alanya | 15.14× | Travel & Leisure |
| Lufthansa | 4.76× | Travel & Leisure |
| Angelique Kerber | 35.51× | Sports |
| Martin Schulz | 35.57× | Politics & Society |
| Steffi Graf | 12.38× | Sports |
| Airbnb | 3.5× | Travel & Leisure |
| Star TV (Turkey) | 11.8× | Movies & TV |
| Sport Bild | 4.99× | Sports |
| Belek | 25.02× | Travel & Leisure |
| Southwind Airlines | 67.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.52 |
| Family Orientation | CONSERVATISM | 1.42 |
| Travelling | THRILL | 1.39 |
| Indulgence | JOY | 1.36 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.0% |
| United Kingdom | 4.4% |
| Netherlands | 3.7% |
See SunExpress audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- EasyJet (3,191,158)
Frequently asked questions
How many fans does SunExpress have in Germany?
SunExpress has an estimated audience of 3,593,581 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of SunExpress fans?
52.9% of SunExpress fans are female, 47.1% are male, with an average age of 42.8 years.
Which brands do SunExpress fans like most?
SunExpress fans show strongest brand affinity for Aral AG (14.04×), Sunexpress (20.52×), and Pegasus Airlines (45×) over the country average.
Where do SunExpress fans live in Germany?
SunExpress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,427,718), Baden-Württemberg (reach 760,872), and Bayern (reach 592,830). These three regions account for the largest share of the active audience.
What other brands do SunExpress fans also like?
Beyond SunExpress itself, the audience over-indexes on Sunexpress (20.52×), Pegasus Airlines (45×), Targobank (13.89×), and Antalya (16.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SunExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.