Rascasse Audience Intelligence

SunExpress Target Market in Germany

A data profile of the people who buy, follow and care about SunExpress in Germany — modelled from more than twelve digital signal sources. SunExpress has an estimated audience of 6,280,870 people in Germany.

#4among Airline in Germany#102among Brand in Germany#53in Travel & Leisure

The average SunExpress fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Pegasus Airlines, Aral AG, Targobank, with strongest over-indexing on Pegasus Airlines (45× the country average).

Demographically, the SunExpress audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SunExpress fan in Germany is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Pegasus Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SunExpress profile in Germany.

Audience size
6.3M
in Germany
Gender
52.9%♀
47.1% male
Age
42.8
average years
Country rank
#746
Brand in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SunExpress

52.9% are female, 47.1% are male, average age 42.8.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for SunExpress audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age42.8
Estimated audience size6,280,870
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the SunExpress audience in Germany
Age bracketShare%
16-1914%
20-2912%
30-3921%
40-4928%
50+25%
Fig. 04

Worldwide distribution

46.5%

of the worldwide SunExpress audience comes from Germany.

Worldwide audience distribution share by country for SunExpress
CountryShare
Germany46.5%
United Kingdom5.1%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SunExpress audience in Germany is strongest.

Fig. 05

Top regions by affinity

SunExpress customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.76×
02Bremen~50K1.57×
03Baden-Württemberg~700K1.52×
04Hessen~400K1.49×
05Berlin~200K1.18×
06Rheinland-Pfalz~200K1.14×
07Hamburg~90K1.14×
08Saarland~50K1.09×
09Niedersachsen~300K1.00×
10Bayern~600K0.99×
11Schleswig-Holstein~100K0.80×
12Brandenburg~60K0.57×
13Sachsen-Anhalt~50K0.49×
14Thüringen~40K0.48×
15Sachsen~80K0.43×
16Mecklenburg-Vorpommern~20K0.35×
Fig. 06

Affinity by region

Affinity by region — SunExpress, Germany
0.35×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SunExpress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SunExpress audience
#·InterestCategoryAffinity×
01Southwind AirlinesTravel & Leisure67.82×
02Pegasus AirlinesTravel & Leisure45.00×
03Martin SchulzPolitics & Society35.57×
04Angelique KerberSports35.51×
05AntalyaTravel & Leisure16.72×
06Sylvie MeisMovies & TV15.65×
07AlanyaTravel & Leisure15.14×
08MilliyetNews14.92×
09HürriyetNews14.64×
10Oliver KahnSports14.35×
11Aral AGCars & Mobility14.04×
12TargobankBusiness & Career13.89×
13Steffi GrafSports12.38×
14NenaMusic & Radio12.19×
15Star TV (Turkey)Movies & TV11.80×
16Turkish AirlinesTravel & Leisure11.43×
17SözcüNews9.38×
18CommerzbankBusiness & Career6.77×
19LufthansaTravel & Leisure4.76×
20AirbnbTravel & Leisure3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SunExpress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SunExpress audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.01×
TravellingTHRILL1.75×
Luxury OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SunExpress audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
TraditionCONSERVATISM0.87×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SunExpress's target market in Germany?

SunExpress's target market in Germany covers an estimated 6,280,870 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of SunExpress customers?

52.9% of the SunExpress audience are female, 47.1% are male, with an average age of 42.8 years.

03

Which brands do SunExpress fans like most?

SunExpress fans show strongest brand affinity for Pegasus Airlines (45×), Aral AG (14.04×), and Targobank (13.89×) over the country average.

04

Where do SunExpress fans live in Germany?

SunExpress fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~700K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do SunExpress fans also like?

Beyond SunExpress itself, the audience over-indexes on Aral AG (14.04×), Targobank (13.89×), Antalya (16.72×), and Commerzbank (6.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See SunExpress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SunExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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