Milliyet Audience in Germany
Milliyet has an estimated audience of 1,346,453 people in Germany. 47.3% are female, 52.7% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cumhuriyet, Habertürk, Fanatik, Sabah (newspaper), Halk TV.
The average Milliyet fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cumhuriyet, Habertürk, Fanatik, with strongest over-indexing on Cumhuriyet (64.3× the country average). Demographically, the Milliyet audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Milliyet fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.9 |
| Estimated audience size | 1,346,453 |
Audience persona
The typical Milliyet fan in Germany is balanced, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Cumhuriyet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 593,604 | 2.01× |
| Baden-Württemberg | 326,080 | 1.77× |
| Bayern | 218,885 | 1.01× |
| Hessen | 181,760 | 1.77× |
| Niedersachsen | 105,182 | 0.8× |
| Berlin | 96,550 | 1.6× |
| Rheinland-Pfalz | 85,219 | 1.26× |
| Hamburg | 47,545 | 1.56× |
| Schleswig-Holstein | 35,539 | 0.74× |
| Bremen | 20,529 | 1.78× |
| Brandenburg | 13,056 | 0.31× |
| Sachsen | 10,563 | 0.16× |
| Saarland | 9,527 | 0.58× |
| Thüringen | 8,932 | 0.26× |
| Sachsen-Anhalt | 8,325 | 0.24× |
| Mecklenburg-Vorpommern | 3,287 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cumhuriyet | 64.3× | News |
| Habertürk | 59.59× | News |
| Fanatik | 35.2× | News |
| Sabah (newspaper) | 66.02× | News |
| Halk TV | 64.58× | Movies & TV |
| Star TV (Turkey) | 32.83× | Movies & TV |
| Hürriyet | 68.33× | News |
| Yeni Şafak | 61.29× | News |
| Galatasaray S.K. | 9.89× | Sports |
| Kanal D | 27.05× | Movies & TV |
| TRT Haber | 38.04× | Movies & TV |
| CNN Türk | 47.35× | Movies & TV |
| Sözcü | 50.8× | News |
| Show TV | 20.9× | Movies & TV |
| TRT 1 | 22.33× | Movies & TV |
| Trabzonspor | 14.84× | Sports |
| Süper Lig | 15.65× | Sports |
| Beşiktaş J.K. | 11.88× | Sports |
| NTV Spor | 59.53× | Music & Radio |
| Fenerbahçe S.K. | 11.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.67 |
| Quality Awareness | PREMIUM | 1.45 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.31 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 2.1% |
| Belgium | 0.5% |
| China | 0.4% |
See Milliyet audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Milliyet have in Germany?
Milliyet has an estimated audience of 1,346,453 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Milliyet fans?
47.3% of Milliyet fans are female, 52.7% are male, with an average age of 42.9 years.
Which brands do Milliyet fans like most?
Milliyet fans show strongest brand affinity for Cumhuriyet (64.3×), Habertürk (59.59×), and Fanatik (35.2×) over the country average.
Where do Milliyet fans live in Germany?
Milliyet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 593,604), Baden-Württemberg (reach 326,080), and Bayern (reach 218,885). These three regions account for the largest share of the active audience.
What other brands do Milliyet fans also like?
Beyond Milliyet itself, the audience over-indexes on Habertürk (59.59×), Fanatik (35.2×), Sabah (newspaper) (66.02×), and Halk TV (64.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milliyet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.