Milliyet Audience in Germany
A data profile of the people who buy, follow and care about Milliyet in Germany — modelled from more than twelve digital signal sources. Milliyet has an estimated audience of 1,351,300 people in Germany.
The average Milliyet fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Cumhuriyet, Habertürk, Sözcü, with strongest over-indexing on Cumhuriyet (64.3× the country average).
Demographically, the Milliyet audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Milliyet fan in Germany is balanced, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Cumhuriyet.
At a glance
The key figures that characterise the Milliyet profile in Germany.
Search interest · 12-month trend
Audience demographics of Milliyet
47.3% are female, 52.7% are male, average age 42.9.
Gender split
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.9 |
| Estimated audience size | 1,351,300 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 27% | |
| 40-49 | 34% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Milliyet audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 1.8% |
| Belgium | 0.4% |
| China | 0.3% |
Geography
Where the Milliyet audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~600K | 1.96× | |
| 02 | Bremen | ~20K | 1.82× | |
| 03 | Baden-Württemberg | ~300K | 1.78× | |
| 04 | Hessen | ~200K | 1.73× | |
| 05 | Berlin | ~90K | 1.57× | |
| 06 | Hamburg | ~50K | 1.53× | |
| 07 | Rheinland-Pfalz | ~90K | 1.27× | |
| 08 | Bayern | ~200K | 0.99× | |
| 09 | Niedersachsen | ~100K | 0.83× | |
| 10 | Schleswig-Holstein | ~30K | 0.72× | |
| 11 | Saarland | ~10K | 0.67× | |
| 12 | Brandenburg | ~10K | 0.34× | |
| 13 | Sachsen-Anhalt | ~10K | 0.31× | |
| 14 | Thüringen | ~10K | 0.31× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.25× | |
| 16 | Sachsen | ~10K | 0.20× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Milliyet audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hürriyet | News | 68.33× | ||
| 02 | Sabah (newspaper) | News | 66.02× | ||
| 03 | Halk TV | Movies & TV | 64.58× | ||
| 04 | Cumhuriyet | News | 64.30× | ||
| 05 | Yeni Şafak | News | 61.29× | ||
| 06 | Habertürk | News | 59.59× | ||
| 07 | NTV Spor | Music & Radio | 59.53× | ||
| 08 | Sözcü | News | 50.80× | ||
| 09 | CNN Türk | Movies & TV | 47.35× | ||
| 10 | TRT Haber | Movies & TV | 38.04× | ||
| 11 | Fanatik | News | 35.20× | ||
| 12 | Star TV (Turkey) | Movies & TV | 32.83× | ||
| 13 | Kanal D | Movies & TV | 27.05× | ||
| 14 | TRT 1 | Movies & TV | 22.33× | ||
| 15 | Show TV | Movies & TV | 20.90× | ||
| 16 | Süper Lig | Sports | 15.65× | ||
| 17 | Trabzonspor | Sports | 14.84× | ||
| 18 | Fenerbahçe S.K. | Sports | 11.66× | ||
| 19 | Galatasaray S.K. | Sports | 9.89× | ||
| 20 | SunExpress | Travel & Leisure | 8.18× |
Personality of the Milliyet audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.63× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Creativity | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.75× | |
| Tradition | CONSERVATISM | 0.82× |
Frequently asked questions
How many fans does Milliyet have in Germany?
Milliyet has an estimated audience of 1,351,300 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Milliyet fans?
47.3% of Milliyet fans are female, 52.7% are male, with an average age of 42.9 years.
Which brands do Milliyet fans like most?
Milliyet fans show strongest brand affinity for Cumhuriyet (64.3×), Habertürk (59.59×), and Sözcü (50.8×) over the country average.
Where do Milliyet fans live in Germany?
Milliyet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Milliyet fans also like?
Beyond Milliyet itself, the audience over-indexes on Habertürk (59.59×), Sözcü (50.8×), Hürriyet (68.33×), and Fanatik (35.2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (7,087,250)
- Focus (6,993,570)
- Der Tagesspiegel (6,888,128)
- Die Welt (5,917,769)
See Milliyet audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milliyet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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