Sözcü Audience in Germany
Sözcü has an estimated audience of 317,885 people in Germany. 45.7% are female, 54.3% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cumhuriyet, Habertürk, Milliyet, Fanatik, Galatasaray S.K..
The average Sözcü fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cumhuriyet, Habertürk, Milliyet, with strongest over-indexing on Cumhuriyet (55.74× the country average). Demographically, the Sözcü audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Sözcü fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 42.3 |
| Estimated audience size | 317,885 |
Audience persona
The typical Sözcü fan in Germany is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cumhuriyet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,867 | 1.87× |
| Baden-Württemberg | 75,684 | 1.74× |
| Bayern | 58,040 | 1.14× |
| Hessen | 41,006 | 1.69× |
| Berlin | 27,008 | 1.9× |
| Niedersachsen | 26,703 | 0.86× |
| Rheinland-Pfalz | 16,760 | 1.05× |
| Hamburg | 12,603 | 1.75× |
| Schleswig-Holstein | 10,348 | 0.91× |
| Bremen | 4,039 | 1.49× |
| Brandenburg | 3,804 | 0.39× |
| Sachsen | 3,090 | 0.2× |
| Saarland | 1,754 | 0.45× |
| Thüringen | 1,732 | 0.21× |
| Sachsen-Anhalt | 1,586 | 0.19× |
| Mecklenburg-Vorpommern | 943 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cumhuriyet | 55.74× | News |
| Habertürk | 54.48× | News |
| Milliyet | 54.16× | News |
| Fanatik | 31.13× | News |
| Galatasaray S.K. | 12.54× | Sports |
| TRT Haber | 49.27× | Movies & TV |
| Sabah (newspaper) | 54.04× | News |
| Süper Lig | 24.06× | Sports |
| Halk TV | 57.66× | Movies & TV |
| Kanal D | 28.9× | Movies & TV |
| Star TV (Turkey) | 28.98× | Movies & TV |
| Fenerbahçe S.K. | 17.45× | Sports |
| Yeni Şafak | 51.5× | News |
| Kemalism | 60.56× | Politics & Society |
| TRT 1 | 25.48× | Movies & TV |
| Hürriyet | 53.82× | News |
| Trabzonspor | 16.18× | Sports |
| CNN Türk | 43.58× | Movies & TV |
| Google News | 11.33× | News |
| Fenerbahçe Men's Basketball | 10.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.66 |
| Design Affinity | PREMIUM | 1.4 |
| Indulgence | JOY | 1.3 |
| Sports Activity | POWER | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 0.6% |
| China | 0.3% |
| Cyprus | 0.2% |
See Sözcü audiences in other countries
More News audiences in Germany
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sözcü have in Germany?
Sözcü has an estimated audience of 317,885 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sözcü fans?
45.7% of Sözcü fans are female, 54.3% are male, with an average age of 42.3 years.
Which brands do Sözcü fans like most?
Sözcü fans show strongest brand affinity for Cumhuriyet (55.74×), Habertürk (54.48×), and Milliyet (54.16×) over the country average.
Where do Sözcü fans live in Germany?
Sözcü fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,867), Baden-Württemberg (reach 75,684), and Bayern (reach 58,040). These three regions account for the largest share of the active audience.
What other brands do Sözcü fans also like?
Beyond Sözcü itself, the audience over-indexes on Habertürk (54.48×), Milliyet (54.16×), Fanatik (31.13×), and Galatasaray S.K. (12.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sözcü. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.