Sözcü Audience in Germany
A data profile of the people who buy, follow and care about Sözcü in Germany — modelled from more than twelve digital signal sources. Sözcü has an estimated audience of 2,024,266 people in Germany.
The average Sözcü fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Cumhuriyet, Habertürk, Milliyet, with strongest over-indexing on Cumhuriyet (55.74× the country average).
Demographically, the Sözcü audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sözcü fan in Germany is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cumhuriyet.
At a glance
The key figures that characterise the Sözcü profile in Germany.
Search interest · 12-month trend
Audience demographics of Sözcü
45.7% are female, 54.3% are male, average age 42.3.
Gender split
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 42.3 |
| Estimated audience size | 2,024,266 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 32% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Sözcü audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 0.8% |
| United Kingdom | 0.1% |
| China | 0.1% |
Geography
Where the Sözcü audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~800K | 1.83× | |
| 02 | Berlin | ~200K | 1.83× | |
| 03 | Hamburg | ~80K | 1.74× | |
| 04 | Baden-Württemberg | ~500K | 1.73× | |
| 05 | Hessen | ~300K | 1.70× | |
| 06 | Bremen | ~30K | 1.57× | |
| 07 | Bayern | ~400K | 1.12× | |
| 08 | Rheinland-Pfalz | ~100K | 1.06× | |
| 09 | Schleswig-Holstein | ~60K | 0.91× | |
| 10 | Niedersachsen | ~200K | 0.85× | |
| 11 | Saarland | ~10K | 0.52× | |
| 12 | Brandenburg | ~20K | 0.39× | |
| 13 | Thüringen | ~10K | 0.24× | |
| 14 | Sachsen | ~20K | 0.23× | |
| 15 | Sachsen-Anhalt | ~10K | 0.22× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.19× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sözcü audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kemal Kılıçdaroğlu | Politics & Society | 64.88× | ||
| 02 | Kemalism | Politics & Society | 60.56× | ||
| 03 | Halk TV | Movies & TV | 57.66× | ||
| 04 | Cumhuriyet | News | 55.74× | ||
| 05 | Habertürk | News | 54.48× | ||
| 06 | Milliyet | News | 54.16× | ||
| 07 | Sabah (newspaper) | News | 54.04× | ||
| 08 | Hürriyet | News | 53.82× | ||
| 09 | Yeni Şafak | News | 51.50× | ||
| 10 | TRT Haber | Movies & TV | 49.27× | ||
| 11 | CNN Türk | Movies & TV | 43.58× | ||
| 12 | Ekşi Sözlük | Internet & Social Media | 41.98× | ||
| 13 | Fanatik | News | 31.13× | ||
| 14 | Star TV (Turkey) | Movies & TV | 28.98× | ||
| 15 | Kanal D | Movies & TV | 28.90× | ||
| 16 | TRT 1 | Movies & TV | 25.48× | ||
| 17 | Süper Lig | Sports | 24.06× | ||
| 18 | Fenerbahçe S.K. | Sports | 17.45× | ||
| 19 | Trabzonspor | Sports | 16.18× | ||
| 20 | Google News | News | 11.33× |
Personality of the Sözcü audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.81× | |
| Design Affinity | PREMIUM | 1.77× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Tradition | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.81× |
Frequently asked questions
How many fans does Sözcü have in Germany?
Sözcü has an estimated audience of 2,024,266 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sözcü fans?
45.7% of Sözcü fans are female, 54.3% are male, with an average age of 42.3 years.
Which brands do Sözcü fans like most?
Sözcü fans show strongest brand affinity for Cumhuriyet (55.74×), Habertürk (54.48×), and Milliyet (54.16×) over the country average.
Where do Sözcü fans live in Germany?
Sözcü fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Baden-Württemberg (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Sözcü fans also like?
Beyond Sözcü itself, the audience over-indexes on Habertürk (54.48×), Milliyet (54.16×), Hürriyet (53.82×), and Fanatik (31.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Sözcü audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sözcü. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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