A data profile of the people who buy, follow and care about Sabah (newspaper) in Germany — modelled from more than twelve digital signal sources. Sabah (newspaper) has an estimated audience of 492,976 people in Germany.
The average Sabah (newspaper) fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Fanatik, Cumhuriyet, Sözcü, with strongest over-indexing on Fanatik (54.92× the country average).
Demographically, the Sabah (newspaper) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sabah (newspaper) fan in Germany is balanced, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fanatik.
The key figures that characterise the Sabah (newspaper) profile in Germany.
49.1% are female, 50.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.5 |
| Estimated audience size | 492,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 12% |
of the worldwide Sabah (newspaper) audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 1.7% |
| Malaysia | 0.4% |
| Saudi Arabia | 0.3% |
Where the Sabah (newspaper) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 2.31× | |
| 02 | Bremen | ~8K | 1.96× | |
| 03 | Hamburg | ~20K | 1.82× | |
| 04 | Baden-Württemberg | ~100K | 1.52× | |
| 05 | Berlin | ~30K | 1.52× | |
| 06 | Hessen | ~60K | 1.51× | |
| 07 | Rheinland-Pfalz | ~30K | 1.13× | |
| 08 | Bayern | ~80K | 1.07× | |
| 09 | Niedersachsen | ~40K | 0.94× | |
| 10 | Schleswig-Holstein | ~10K | 0.85× | |
| 11 | Saarland | ~3K | 0.54× | |
| 12 | Sachsen-Anhalt | ~4K | 0.30× | |
| 13 | Brandenburg | ~4K | 0.29× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.29× | |
| 15 | Thüringen | ~3K | 0.27× | |
| 16 | Sachsen | ~5K | 0.22× |
The strongest cross-interests of the Sabah (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milliyet | News | 66.02× | ||
| 02 | Cumhuriyet | News | 65.28× | ||
| 03 | Fanatik | News | 54.92× | ||
| 04 | Sözcü | News | 54.04× | ||
| 05 | Habertürk | News | 52.82× | ||
| 06 | 24 (TV series) | Movies & TV | 37.04× | ||
| 07 | Strapless dress | Fashion & Accessoires | 35.34× | ||
| 08 | Ekşi Sözlük | Internet & Social Media | 34.30× | ||
| 09 | Kanal D | Movies & TV | 33.12× | ||
| 10 | Trabzonspor | Sports | 28.95× | ||
| 11 | Süper Lig | Sports | 26.32× | ||
| 12 | Fenerbahçe S.K. | Sports | 22.56× | ||
| 13 | Beşiktaş J.K. | Sports | 22.11× | ||
| 14 | Hürriyet | News | 22.06× | ||
| 15 | TRT Haber | Movies & TV | 21.73× | ||
| 16 | TRT 1 | Movies & TV | 16.82× | ||
| 17 | Star TV (Turkey) | Movies & TV | 14.67× | ||
| 18 | Turkish cuisine | Food & Beverages | 13.36× | ||
| 19 | Bodrum | Travel & Leisure | 12.14× | ||
| 20 | SunExpress | Travel & Leisure | 9.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.83× | |
| Spirituality | BALANCE | 1.68× | |
| Individualism | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.85× | |
| Career Orientation | POWER | 0.89× |
Sabah (newspaper) has an estimated audience of 492,976 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
49.1% of Sabah (newspaper) fans are female, 50.9% are male, with an average age of 38.5 years.
Sabah (newspaper) fans show strongest brand affinity for Fanatik (54.92×), Cumhuriyet (65.28×), and Sözcü (54.04×) over the country average.
Sabah (newspaper) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Sabah (newspaper) itself, the audience over-indexes on Cumhuriyet (65.28×), Sözcü (54.04×), Milliyet (66.02×), and Habertürk (52.82×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sabah (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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