Sabah (newspaper) Audience in Germany
Sabah (newspaper) has an estimated audience of 491,749 people in Germany. 49.1% are female, 50.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Therme Erding, Hockenheim, CAC 40, Mustard seed, Isha Yoga.
The average Sabah (newspaper) fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Therme Erding, Hockenheim, CAC 40, with strongest over-indexing on Therme Erding (19.25× the country average). Demographically, the Sabah (newspaper) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Sabah (newspaper) fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.5 |
| Estimated audience size | 491,749 |
Audience persona
The typical Sabah (newspaper) fan in Germany is balanced, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,839 | 2.3× |
| Baden-Württemberg | 99,815 | 1.49× |
| Bayern | 85,661 | 1.08× |
| Hessen | 56,776 | 1.52× |
| Niedersachsen | 44,436 | 0.93× |
| Berlin | 35,271 | 1.6× |
| Rheinland-Pfalz | 26,991 | 1.1× |
| Hamburg | 20,594 | 1.85× |
| Schleswig-Holstein | 15,006 | 0.85× |
| Bremen | 8,132 | 1.93× |
| Sachsen | 3,907 | 0.16× |
| Brandenburg | 3,376 | 0.22× |
| Saarland | 3,184 | 0.53× |
| Sachsen-Anhalt | 2,471 | 0.19× |
| Thüringen | 1,881 | 0.15× |
| Mecklenburg-Vorpommern | 831 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 19.25× | Travel & Leisure |
| Hockenheim | 16.75× | Travel & Leisure |
| CAC 40 | 2.52× | Business & Career |
| Mustard seed | 16.99× | Food & Beverages |
| Isha Yoga | 15.61× | Sports |
| Faculty of Medicine, Chulalongkorn University | 15.23× | Business & Career |
| Electrolyte | 10.39× | Health |
| Baiersbronn | 8.62× | Travel & Leisure |
| Erdemli | 19.26× | Travel & Leisure |
| Erdek | 25.58× | Travel & Leisure |
| Video izle | 3× | |
| Emil Nolde | 4.37× | Arts & Culture |
| Jaripeo | 20× | Sports |
| The Guild | 23.95× | Movies & TV |
| Home Delivery | 2.12× | Food & Beverages |
| JDSU | 2.44× | Business & Career |
| Natural rubber | 1.55× | Cars & Mobility |
| The Nice Guys | 3.49× | Movies & TV |
| India Hicks | 14.15× | Fashion & Accessoires |
| This Is England | 9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.4 |
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.22 |
| Individualism | JOY | 1.13 |
| Sports Activity | POWER | 1.11 |
| Spirituality | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 2.3% |
| Malaysia | 0.6% |
| China | 0.3% |
See Sabah (newspaper) audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sabah (newspaper) have in Germany?
Sabah (newspaper) has an estimated audience of 491,749 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sabah (newspaper) fans?
49.1% of Sabah (newspaper) fans are female, 50.9% are male, with an average age of 38.5 years.
Which brands do Sabah (newspaper) fans like most?
Sabah (newspaper) fans show strongest brand affinity for Therme Erding (19.25×), Hockenheim (16.75×), and CAC 40 (2.52×) over the country average.
Where do Sabah (newspaper) fans live in Germany?
Sabah (newspaper) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,839), Baden-Württemberg (reach 99,815), and Bayern (reach 85,661). These three regions account for the largest share of the active audience.
What other brands do Sabah (newspaper) fans also like?
Beyond Sabah (newspaper) itself, the audience over-indexes on Hockenheim (16.75×), CAC 40 (2.52×), Mustard seed (16.99×), and Isha Yoga (15.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sabah (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.