Rascasse Audience Intelligence

Strapless dress Audience in Germany

A data profile of the people who buy, follow and care about Strapless dress in Germany — modelled from more than twelve digital signal sources. Strapless dress has an estimated audience of 287,824 people in Germany.

#6299among Topic in Germany#837in Fashion & Accessoires

The average Strapless dress fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ball gown, Backless dress, Cumhuriyet, with strongest over-indexing on Ball gown (123.48× the country average).

Demographically, the Strapless dress audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Strapless dress fan in Germany is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Ball gown.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strapless dress profile in Germany.

Audience size
288K
in Germany
Gender
82.4%♀
17.6% male
Age
32.5
average years
Country rank
#17863
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strapless dress fans

82.4% are female, 17.6% are male, average age 32.5.

Fig. 02

Gender split

82.4%
Female
17.6%
Male
Demographic split for Strapless dress audience in Germany
MetricValue
Female82.4%
Male17.6%
Average age32.5
Estimated audience size287,824
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Strapless dress audience in Germany
Age bracketShare%
16-1940%
20-2918%
30-3916%
40-4918%
50+7%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Strapless dress audience comes from Germany.

Worldwide audience distribution share by country for Strapless dress
CountryShare
United States9.7%
Saudi Arabia8.4%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strapless dress audience in Germany is strongest.

Fig. 05

Top regions by affinity

Strapless dress fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.43×
02Bremen~3K1.33×
03Hessen~30K1.19×
04Saarland~4K1.12×
05Mecklenburg-Vorpommern~6K1.01×
06Thüringen~7K0.98×
07Hamburg~6K0.97×
08Sachsen-Anhalt~7K0.95×
09Bayern~40K0.93×
10Brandenburg~8K0.92×
11Baden-Württemberg~40K0.90×
12Schleswig-Holstein~9K0.90×
13Rheinland-Pfalz~10K0.89×
14Nordrhein-Westfalen~50K0.86×
15Sachsen~10K0.85×
16Niedersachsen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Strapless dress, Germany
0.81×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strapless dress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strapless dress audience
#·InterestCategoryAffinity×
01Ball gownFashion & Accessoires123.48×
02Backless dressFashion & Accessoires86.35×
03MiniskirtFashion & Accessoires43.56×
04Sheath dressFashion & Accessoires43.39×
05Sabah (newspaper)News35.34×
06Halk TVMovies & TV35.34×
07MilliyetNews34.53×
08CumhuriyetNews33.32×
09HürriyetNews32.78×
10Yeni ŞafakNews32.78×
11HabertürkNews32.11×
12TrabzonTravel & Leisure31.23×
13Dress codeFashion & Accessoires29.04×
14FanatikNews19.74×
15SassyClassyFashion & Accessoires17.14×
16Evening gownFashion & Accessoires16.87×
17Bachelorette partyKids & Family15.98×
18Star TV (Turkey)Movies & TV13.23×
19PalladiumFashion & Accessoires13.15×
20TK MaxxShopping8.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strapless dress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strapless dress audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.12×
IndividualismJOY1.89×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strapless dress audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.67×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strapless dress have in Germany?

Strapless dress has an estimated audience of 287,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Strapless dress fans?

82.4% of Strapless dress fans are female, 17.6% are male, with an average age of 32.5 years.

03

Which brands do Strapless dress fans like most?

Strapless dress fans show strongest brand affinity for Ball gown (123.48×), Backless dress (86.35×), and Cumhuriyet (33.32×) over the country average.

04

Where do Strapless dress fans live in Germany?

Strapless dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Strapless dress fans also like?

Beyond Strapless dress itself, the audience over-indexes on Backless dress (86.35×), Cumhuriyet (33.32×), Milliyet (34.53×), and Habertürk (32.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Strapless dress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strapless dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →