Strapless dress Audience in Germany
Strapless dress has an estimated audience of 287,824 people in Germany. 82.4% are female, 17.6% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ball gown, Backless dress, Cumhuriyet, Habertürk, Milliyet.
The average Strapless dress fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ball gown, Backless dress, Cumhuriyet, with strongest over-indexing on Ball gown (123.48× the country average). Demographically, the Strapless dress audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Strapless dress fans
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 32.5 |
| Estimated audience size | 287,824 |
Audience persona
The typical Strapless dress fan in Germany is more female, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Ball gown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,760 | 0.87× |
| Bayern | 44,001 | 0.95× |
| Baden-Württemberg | 35,319 | 0.9× |
| Hessen | 30,121 | 1.37× |
| Berlin | 23,844 | 1.85× |
| Niedersachsen | 18,197 | 0.65× |
| Rheinland-Pfalz | 9,103 | 0.63× |
| Sachsen | 8,161 | 0.58× |
| Schleswig-Holstein | 6,379 | 0.62× |
| Thüringen | 6,234 | 0.85× |
| Hamburg | 6,218 | 0.96× |
| Brandenburg | 5,612 | 0.63× |
| Bremen | 5,442 | 2.21× |
| Mecklenburg-Vorpommern | 5,325 | 0.97× |
| Saarland | 5,294 | 1.5× |
| Sachsen-Anhalt | 3,460 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ball gown | 123.48× | Fashion & Accessoires |
| Backless dress | 86.35× | Fashion & Accessoires |
| Cumhuriyet | 33.32× | News |
| Habertürk | 32.11× | News |
| Milliyet | 34.53× | News |
| Fanatik | 19.74× | News |
| TK Maxx | 8.27× | Shopping |
| Sheath dress | 43.39× | Fashion & Accessoires |
| Sabah (newspaper) | 35.34× | News |
| Miniskirt | 43.56× | Fashion & Accessoires |
| Evening gown | 16.87× | Fashion & Accessoires |
| Halk TV | 35.34× | Movies & TV |
| Trabzon | 31.23× | Travel & Leisure |
| Yeni Şafak | 32.78× | News |
| Hürriyet | 32.78× | News |
| SassyClassy | 17.14× | Fashion & Accessoires |
| Bachelorette party | 15.98× | Kids & Family |
| Star TV (Turkey) | 13.23× | Movies & TV |
| Dress code | 29.04× | Fashion & Accessoires |
| NTV Spor | 38.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.81 |
| Extroversion | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.51 |
| Creativity | OPEN | 1.45 |
| Travelling | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.7% |
| Saudi Arabia | 8.4% |
| Italy | 3.9% |
See Strapless dress audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Strapless dress have in Germany?
Strapless dress has an estimated audience of 287,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Strapless dress fans?
82.4% of Strapless dress fans are female, 17.6% are male, with an average age of 32.5 years.
Which brands do Strapless dress fans like most?
Strapless dress fans show strongest brand affinity for Ball gown (123.48×), Backless dress (86.35×), and Cumhuriyet (33.32×) over the country average.
Where do Strapless dress fans live in Germany?
Strapless dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,760), Bayern (reach 44,001), and Baden-Württemberg (reach 35,319). These three regions account for the largest share of the active audience.
What other brands do Strapless dress fans also like?
Beyond Strapless dress itself, the audience over-indexes on Backless dress (86.35×), Cumhuriyet (33.32×), Habertürk (32.11×), and Milliyet (34.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strapless dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.