Rascasse Audience Intelligence

Strapless dress Audience in United States

A data profile of the people who buy, follow and care about Strapless dress in United States — modelled from more than twelve digital signal sources. Strapless dress has an estimated audience of 811,430 people in United States.

#9471among Topic in United States#1065in Fashion & Accessoires

The average Strapless dress fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sheath dress, Formal wear, Little black dress, with strongest over-indexing on Sheath dress (170.28× the country average).

Demographically, the Strapless dress audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strapless dress fan in United States is more female, around 33.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Sheath dress.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strapless dress profile in United States.

Audience size
811K
in United States
Gender
83.4%♀
16.6% male
Age
33.9
average years
Country rank
#27205
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strapless dress fans

83.4% are female, 16.6% are male, average age 33.9.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Strapless dress audience in United States
MetricValue
Female83.4%
Male16.6%
Average age33.9
Estimated audience size811,430
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Strapless dress audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3915%
40-4916%
50+13%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Strapless dress audience comes from United States.

Worldwide audience distribution share by country for Strapless dress
CountryShare
United States9.7%
Saudi Arabia8.4%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strapless dress audience in United States is strongest.

Fig. 05

Top regions by affinity

Strapless dress fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K1.49×
02New York~70K1.45×
03Connecticut~10K1.36×
04California~100K1.35×
05Massachusetts~20K1.30×
06Washington, District of Columbia~3K1.30×
07Maryland~20K1.25×
08Illinois~30K1.23×
09Florida~70K1.22×
10Georgia~30K1.16×
11Louisiana~10K1.14×
12Texas~80K1.13×
13Virginia~20K1.11×
14Rhode Island~3K1.11×
15South Carolina~10K1.10×
16Alabama~10K1.10×
17Hawaii~4K1.09×
18Pennsylvania~30K1.08×
19North Carolina~30K1.08×
20Washington~20K1.04×
21Michigan~20K1.00×
22Mississippi~7K1.00×
23Missouri~10K0.99×
24Minnesota~10K0.99×
25Delaware~2K0.99×
26Tennessee~20K0.98×
27Kentucky~10K0.98×
28Nebraska~4K0.98×
29Arizona~20K0.97×
30Utah~7K0.93×
31Kansas~6K0.93×
32Indiana~10K0.92×
33Oklahoma~8K0.92×
34New Hampshire~3K0.92×
35Vermont~1K0.92×
36Oregon~8K0.91×
37North Dakota~2K0.91×
38Ohio~20K0.90×
39Wisconsin~10K0.90×
40Maine~3K0.90×
41Nevada~7K0.89×
42Arkansas~6K0.89×
43Iowa~6K0.89×
44Idaho~4K0.88×
45South Dakota~2K0.88×
46Colorado~10K0.87×
47Alaska~1K0.86×
48Montana~2K0.85×
49West Virginia~3K0.83×
50New Mexico~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Strapless dress, United States
0.77×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strapless dress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strapless dress audience
#·InterestCategoryAffinity×
01Sheath dressFashion & Accessoires170.28×
02A-lineFashion & Accessoires123.98×
03Backless dressFashion & Accessoires58.60×
04Jumper (dress)Fashion & Accessoires58.50×
05Little black dressFashion & Accessoires53.65×
06Cocktail dressFashion & Accessoires53.39×
07Shoulder strapFashion & Accessoires40.04×
08Evening gownFashion & Accessoires39.24×
09Formal wearFashion & Accessoires27.01×
10Online shopping mallsShopping21.39×
11Women's fashionFashion & Accessoires18.76×
12Wedding invitationHome & Garden16.58×
13Bride and GroomHome & Garden16.29×
14Party dressFashion & Accessoires15.61×
15GownFashion & Accessoires14.17×
16Wedding receptionKids & Family11.39×
17ChewyShopping11.28×
181990s in fashionFashion & Accessoires11.02×
19Designer clothingFashion & Accessoires10.27×
20Macy'sShopping6.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strapless dress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strapless dress audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.22×
Design AffinityPREMIUM3.12×
Luxury OrientationPREMIUM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strapless dress audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.49×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strapless dress have in United States?

Strapless dress has an estimated audience of 811,430 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strapless dress fans?

83.4% of Strapless dress fans are female, 16.6% are male, with an average age of 33.9 years.

03

Which brands do Strapless dress fans like most?

Strapless dress fans show strongest brand affinity for Sheath dress (170.28×), Formal wear (27.01×), and Little black dress (53.65×) over the country average.

04

Where do Strapless dress fans live in United States?

Strapless dress fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Strapless dress fans also like?

Beyond Strapless dress itself, the audience over-indexes on Formal wear (27.01×), Little black dress (53.65×), Jumper (dress) (58.5×), and Backless dress (58.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Strapless dress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Strapless dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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