1990s in fashion Audience in United States

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1990s in fashion has an estimated audience of 21,144,509 people in United States. 66.4% are female, 33.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Bank account, Grinch, Wok.

The average 1990s in fashion fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Bank account, with strongest over-indexing on Goop (14.89× the country average). Demographically, the 1990s in fashion audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 1990s in fashion fans

Demographic split for 1990s in fashion audience in United States
MetricValue
Female66.4%
Male33.6%
Average age39.8
Estimated audience size21,144,509

Audience persona

The typical 1990s in fashion fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for 1990s in fashion in United States
RegionReachAffinity
California2,843,4951.22×
Texas2,373,0481.31×
Florida1,606,3031.12×
New York1,163,6790.98×
Georgia770,3941.18×
Illinois711,4971.01×
Pennsylvania707,1970.99×
North Carolina684,8001.08×
Ohio604,4280.93×
Michigan547,4350.99×
Virginia546,3171.06×
Arizona539,5651.25×
New Jersey526,4160.98×
Tennessee436,1801.03×
Washington411,2000.97×
Indiana408,1931.06×
Maryland387,6481.07×
Massachusetts382,2160.92×
Alabama345,9501.17×
Louisiana339,0951.24×
Missouri330,4050.97×
South Carolina329,8661.04×
Wisconsin303,3860.95×
Colorado295,4140.89×
Kentucky290,4491.1×
Minnesota286,9050.95×
Oklahoma264,7821.13×
Nevada250,3991.22×
Oregon230,3060.95×
Connecticut210,5590.99×
Utah209,5791.11×
Mississippi205,6191.18×
Arkansas192,1771.1×
Kansas170,5361.02×
Iowa168,8300.97×
West Virginia114,4051.16×
Hawaii113,6401.25×
New Mexico112,3541.06×
Nebraska102,8130.97×
Idaho96,6290.91×
Rhode Island63,6430.95×
New Hampshire62,4600.75×
Maine59,1670.78×
Delaware56,0000.96×
Montana42,0750.72×
South Dakota40,3320.83×
North Dakota38,1040.88×
Alaska37,1280.82×
Washington, District of Columbia34,4530.54×
Wyoming23,3250.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1990s in fashion audience
BrandAffinityCategory
Goop14.89×Internet & Social Media
Governor of Michigan15.26×Politics & Society
Bank account4.69×Business & Career
Grinch7.2×Movies & TV
Wok11.09×Food & Beverages
Vocal harmony7.39×Music & Radio
Google Home10.46×Technology & Electronics
Hibachi12.02×Food & Beverages
Cherish (group)15.53×Music & Radio
Grace Slick12.19×Music & Radio
No Escape (1994 film)15.44×Movies & TV
headspace12.74×Health
Fairy godmother8.59×Literature
Hipster10.98×Politics & Society
Home construction1.63×Home & Garden
Natural rubber2.25×Cars & Mobility
TV Fanatic10.84×Movies & TV
Guitarist (magazine)11.5×Music & Radio
El Paso County, Colorado12.78×Travel & Leisure
Kikar HaShabbat15.76×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1990s in fashion audience
TraitClusterScore
SustainabilityBALANCE2.38
LGBTQ+ IdentityOPEN2.27
Luxury OrientationPREMIUM1.99
Design AffinityPREMIUM1.8
ExtroversionTHRILL1.75
Early Adopter MentalityPOWER1.75

Worldwide distribution

Worldwide audience distribution share by country for 1990s in fashion
CountryShare
United States32.6%
United Kingdom7.2%
Italy5.2%

See 1990s in fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 1990s in fashion have in United States?

1990s in fashion has an estimated audience of 21,144,509 people in United States, concentrated in California and Texas.

What is the gender split and age of 1990s in fashion fans?

66.4% of 1990s in fashion fans are female, 33.6% are male, with an average age of 39.8 years.

Which brands do 1990s in fashion fans like most?

1990s in fashion fans show strongest brand affinity for Goop (14.89×), Governor of Michigan (15.26×), and Bank account (4.69×) over the country average.

Where do 1990s in fashion fans live in United States?

1990s in fashion fans in United States are most concentrated in California (reach 2,843,495), Texas (reach 2,373,048), and Florida (reach 1,606,303). These three regions account for the largest share of the active audience.

What other brands do 1990s in fashion fans also like?

Beyond 1990s in fashion itself, the audience over-indexes on Governor of Michigan (15.26×), Bank account (4.69×), Grinch (7.2×), and Wok (11.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1990s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.