Rascasse Audience Intelligence

1990s in fashion Audience in United States

A data profile of the people who buy, follow and care about 1990s in fashion in United States — modelled from more than twelve digital signal sources. 1990s in fashion has an estimated audience of 21,144,509 people in United States.

#1054among Topic in United States#76in Fashion & Accessoires

The average 1990s in fashion fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Slim-fit pants, Formal wear, Trousers, with strongest over-indexing on Slim-fit pants (11.77× the country average).

Demographically, the 1990s in fashion audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1990s in fashion fan in United States is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Slim-fit pants.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1990s in fashion profile in United States.

Audience size
21.1M
in United States
Gender
66.4%♀
33.6% male
Age
39.8
average years
Country rank
#1534
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1990s in fashion fans

66.4% are female, 33.6% are male, average age 39.8.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for 1990s in fashion audience in United States
MetricValue
Female66.4%
Male33.6%
Average age39.8
Estimated audience size21,144,509
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the 1990s in fashion audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

32.6%

of the worldwide 1990s in fashion audience comes from United States.

Worldwide audience distribution share by country for 1990s in fashion
CountryShare
United States32.6%
United Kingdom7.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1990s in fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

1990s in fashion fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.57×
02Utah~300K1.38×
03Louisiana~400K1.31×
04Missouri~400K1.23×
05Alabama~400K1.22×
06Arkansas~200K1.17×
07Kansas~200K1.14×
08Arizona~500K1.11×
09Mississippi~200K1.11×
10Georgia~700K1.10×
11North Carolina~700K1.08×
12Idaho~100K1.07×
13Oklahoma~200K1.06×
14Nebraska~100K1.06×
15Virginia~500K1.05×
16West Virginia~100K1.05×
17South Carolina~300K1.04×
18Indiana~400K1.03×
19Iowa~200K1.03×
20Illinois~700K1.02×
21Kentucky~300K1.02×
22Hawaii~90K1.02×
23South Dakota~50K1.02×
24North Dakota~40K1.01×
25Wisconsin~300K1.00×
26Minnesota~300K0.99×
27Ohio~600K0.98×
28Maryland~400K0.98×
29Nevada~200K0.98×
30Pennsylvania~700K0.96×
31Michigan~500K0.96×
32New Jersey~500K0.95×
33Tennessee~400K0.95×
34New Mexico~100K0.95×
35New Hampshire~80K0.95×
36Maine~70K0.94×
37Vermont~40K0.94×
38Montana~50K0.93×
39Alaska~40K0.93×
40Connecticut~200K0.92×
41Rhode Island~60K0.92×
42Delaware~50K0.92×
43California~2M0.91×
44Washington~400K0.91×
45Oregon~200K0.89×
46Colorado~300K0.85×
47Washington, District of Columbia~50K0.85×
48Massachusetts~400K0.84×
49New York~900K0.80×
50Florida~1M0.78×
Fig. 06

Affinity by region

Affinity by region — 1990s in fashion, United States
0.78×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1990s in fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1990s in fashion audience
#·InterestCategoryAffinity×
01Slim-fit pantsFashion & Accessoires11.77×
02Formal wearFashion & Accessoires8.08×
03Acne StudiosFashion & Accessoires6.18×
04Air JordanFashion & Accessoires3.69×
05MilanTravel & Leisure3.47×
06AerobicsSports3.28×
07Deal of the dayShopping2.94×
08Sneaker collectingFashion & Accessoires2.93×
09Diaper bagKids & Family2.74×
10Broadway theatreTravel & Leisure2.62×
11Drop shippingShopping2.42×
12TrousersFashion & Accessoires2.38×
13Western wearFashion & Accessoires2.04×
14SkirtFashion & Accessoires2.02×
15ULTA BeautyBeauty & Wellness1.98×
16Men's clothingFashion & Accessoires1.97×
17Planet FitnessSports1.96×
18Nordstrom rackFashion & Accessoires1.73×
19HairstyleBeauty & Wellness1.62×
20HappinessHealth1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1990s in fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1990s in fashion audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.81×
Price SensitivityPREMIUM1.72×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1990s in fashion audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Need for SecurityCONSERVATISM0.78×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1990s in fashion have in United States?

1990s in fashion has an estimated audience of 21,144,509 people in United States, concentrated in Texas and California.

02

What is the gender split and age of 1990s in fashion fans?

66.4% of 1990s in fashion fans are female, 33.6% are male, with an average age of 39.8 years.

03

Which brands do 1990s in fashion fans like most?

1990s in fashion fans show strongest brand affinity for Slim-fit pants (11.77×), Formal wear (8.08×), and Trousers (2.38×) over the country average.

04

Where do 1990s in fashion fans live in United States?

1990s in fashion fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do 1990s in fashion fans also like?

Beyond 1990s in fashion itself, the audience over-indexes on Formal wear (8.08×), Trousers (2.38×), Planet Fitness (1.96×), and Deal of the day (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See 1990s in fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1990s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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