A data profile of the people who buy, follow and care about 1990s in fashion in United Kingdom — modelled from more than twelve digital signal sources. 1990s in fashion has an estimated audience of 4,695,599 people in United Kingdom.
The average 1990s in fashion fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Livemusic, Dr. Martens, Wikipedia, with strongest over-indexing on Livemusic (3.51× the country average).
Demographically, the 1990s in fashion audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical 1990s in fashion fan in United Kingdom is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
The key figures that characterise the 1990s in fashion profile in United Kingdom.
66.7% are female, 33.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 42.4 |
| Estimated audience size | 4,695,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide 1990s in fashion audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 7.2% |
| Italy | 5.2% |
Where the 1990s in fashion audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 2.99× | |
| 02 | Scotland | ~600K | 1.33× | |
| 03 | Wales | ~300K | 1.29× | |
| 04 | Northern Ireland | ~100K | 1.04× | |
| 05 | West Midlands | ~200K | 0.91× | |
| 06 | Yorkshire and the Humber | ~300K | 0.90× | |
| 07 | North East | ~100K | 0.82× | |
| 08 | East Midlands | ~300K | 0.77× | |
| 09 | South West | ~300K | 0.73× | |
| 10 | South East | ~500K | 0.72× | |
| 11 | East of England | ~300K | 0.67× | |
| 12 | North West | ~300K | 0.61× |
The strongest cross-interests of the 1990s in fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dr. Martens | Fashion & Accessoires | 6.19× | ||
| 02 | Acne Studios | Fashion & Accessoires | 4.83× | ||
| 03 | Stone Island | Fashion & Accessoires | 4.29× | ||
| 04 | Formal wear | Fashion & Accessoires | 3.74× | ||
| 05 | Aerobics | Sports | 3.71× | ||
| 06 | Skechers | Fashion & Accessoires | 3.70× | ||
| 07 | Livemusic | Music & Radio | 3.51× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 3.44× | ||
| 09 | Ariana Grande | Music & Radio | 2.98× | ||
| 10 | Gymshark | Sports | 2.59× | ||
| 11 | Drop shipping | Shopping | 2.56× | ||
| 12 | Streetwear | Fashion & Accessoires | 2.51× | ||
| 13 | Wikipedia | Internet & Social Media | 2.50× | ||
| 14 | Uniqlo | Shopping | 2.41× | ||
| 15 | Philanthropy | Arts & Culture | 2.19× | ||
| 16 | Costa Coffee | Food & Beverages | 1.88× | ||
| 17 | Superman | Movies & TV | 1.58× | ||
| 18 | Hobby | Home & Garden | 1.57× | ||
| 19 | TikTok | Internet & Social Media | 1.55× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.62× | |
| Luxury Orientation | PREMIUM | 1.56× | |
| Risk Appetite | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.81× |
1990s in fashion has an estimated audience of 4,695,599 people in United Kingdom, concentrated in England and Scotland.
66.7% of 1990s in fashion fans are female, 33.3% are male, with an average age of 42.4 years.
1990s in fashion fans show strongest brand affinity for Livemusic (3.51×), Dr. Martens (6.19×), and Wikipedia (2.5×) over the country average.
1990s in fashion fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond 1990s in fashion itself, the audience over-indexes on Dr. Martens (6.19×), Wikipedia (2.5×), Formal wear (3.74×), and Streetwear (2.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for 1990s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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