A data profile of the people who buy, follow and care about Skechers in United Kingdom — modelled from more than twelve digital signal sources. Skechers has an estimated audience of 3,526,562 people in United Kingdom.
The average Skechers fan in United Kingdom is 46.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include ASICS, Sportswear (fashion), Puma, with strongest over-indexing on ASICS (9.81× the country average).
Demographically, the Skechers audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Skechers fan in United Kingdom is more female, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ASICS.
The key figures that characterise the Skechers profile in United Kingdom.
68.6% are female, 31.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 46.3 |
| Estimated audience size | 3,526,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 41% |
of the worldwide Skechers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.2% |
| India | 5.1% |
Where the Skechers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.22× | |
| 02 | South West | ~400K | 1.22× | |
| 03 | North West | ~400K | 1.16× | |
| 04 | East Midlands | ~300K | 1.16× | |
| 05 | South East | ~500K | 1.11× | |
| 06 | Wales | ~200K | 1.07× | |
| 07 | Scotland | ~300K | 1.02× | |
| 08 | England | ~2.5M | 0.97× | |
| 09 | Northern Ireland | ~100K | 0.93× | |
| 10 | Greater London | ~400K | 0.84× | |
| 11 | North East | ~100K | 0.82× | |
| 12 | West Midlands | ~100K | 0.74× | |
| 13 | Yorkshire and the Humber | ~200K | 0.73× |
The strongest cross-interests of the Skechers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DC Shoes | Fashion & Accessoires | 22.05× | ||
| 02 | Nike+ | Sports | 18.74× | ||
| 03 | Yeezy | Fashion & Accessoires | 17.18× | ||
| 04 | Nike Skateboarding | Sports | 14.43× | ||
| 05 | Steve Madden | Fashion & Accessoires | 13.68× | ||
| 06 | Puma | Fashion & Accessoires | 13.36× | ||
| 07 | Fila (company) | Fashion & Accessoires | 12.55× | ||
| 08 | Stussy | Fashion & Accessoires | 11.44× | ||
| 09 | Champion | Sports | 10.63× | ||
| 10 | Carhartt | Fashion & Accessoires | 9.90× | ||
| 11 | ASICS | Fashion & Accessoires | 9.81× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 8.54× | ||
| 13 | Bershka | Shopping | 6.51× | ||
| 14 | Uniqlo | Shopping | 6.00× | ||
| 15 | clarks | Fashion & Accessoires | 5.75× | ||
| 16 | Western wear | Fashion & Accessoires | 5.46× | ||
| 17 | Mango | Shopping | 5.36× | ||
| 18 | 2010s in fashion | Fashion & Accessoires | 5.10× | ||
| 19 | Sneaker collecting | Fashion & Accessoires | 4.93× | ||
| 20 | Urban Outfitters | Shopping | 4.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.71× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Creativity | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Mindfulness | BALANCE | 0.63× | |
| Spirituality | BALANCE | 0.69× |
Skechers's target market in United Kingdom covers an estimated 3,526,562 people, concentrated in England and South East.
68.6% of the Skechers audience are female, 31.4% are male, with an average age of 46.3 years.
Skechers fans show strongest brand affinity for ASICS (9.81×), Sportswear (fashion) (8.54×), and Puma (13.36×) over the country average.
Skechers fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Skechers itself, the audience over-indexes on Sportswear (fashion) (8.54×), Puma (13.36×), Uniqlo (6×), and DC Shoes (22.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Skechers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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