A data profile of the people who buy, follow and care about Sneaker collecting in United Kingdom — modelled from more than twelve digital signal sources. Sneaker collecting has an estimated audience of 3,787,727 people in United Kingdom.
The average Sneaker collecting fan in United Kingdom is 35.3 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Sportswear (fashion), Puma, ASICS, with strongest over-indexing on Sportswear (fashion) (7.04× the country average).
Demographically, the Sneaker collecting audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sneaker collecting fan in United Kingdom is balanced, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sportswear (fashion).
The key figures that characterise the Sneaker collecting profile in United Kingdom.
49.4% are female, 50.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 35.3 |
| Estimated audience size | 3,787,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Sneaker collecting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.3% |
| China | 10.0% |
| Japan | 6.4% |
Where the Sneaker collecting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.05× | |
| 02 | Northern Ireland | ~100K | 1.05× | |
| 03 | Wales | ~200K | 1.02× | |
| 04 | South East | ~500K | 1.01× | |
| 05 | East of England | ~300K | 1.00× | |
| 06 | East Midlands | ~300K | 1.00× | |
| 07 | South West | ~300K | 0.98× | |
| 08 | Yorkshire and the Humber | ~300K | 0.98× | |
| 09 | Scotland | ~300K | 0.97× | |
| 10 | West Midlands | ~200K | 0.95× | |
| 11 | North West | ~400K | 0.94× |
The strongest cross-interests of the Sneaker collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yeezy | Fashion & Accessoires | 12.67× | ||
| 02 | Puma | Fashion & Accessoires | 10.80× | ||
| 03 | Air Jordan | Fashion & Accessoires | 9.85× | ||
| 04 | Stussy | Fashion & Accessoires | 9.74× | ||
| 05 | Fila (company) | Fashion & Accessoires | 8.82× | ||
| 06 | Carhartt | Fashion & Accessoires | 7.47× | ||
| 07 | ASICS | Fashion & Accessoires | 7.32× | ||
| 08 | Sportswear (fashion) | Fashion & Accessoires | 7.04× | ||
| 09 | Skechers | Fashion & Accessoires | 6.00× | ||
| 10 | Foot Locker | Shopping | 5.08× | ||
| 11 | New Balance | Fashion & Accessoires | 4.89× | ||
| 12 | 2010s in fashion | Fashion & Accessoires | 4.36× | ||
| 13 | Urban Outfitters | Shopping | 4.21× | ||
| 14 | Uniqlo | Shopping | 3.61× | ||
| 15 | Nike | Fashion & Accessoires | 3.55× | ||
| 16 | Streetwear | Fashion & Accessoires | 3.54× | ||
| 17 | Sports equipment | Sports | 3.00× | ||
| 18 | H&M | Shopping | 2.31× | ||
| 19 | FIFA World Cup | Sports | 2.18× | ||
| 20 | Manchester United F.C. | Sports | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.60× | |
| Luxury Orientation | PREMIUM | 1.85× | |
| DIY Mentality | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.54× | |
| Spirituality | BALANCE | 0.63× | |
| Need for Security | CONSERVATISM | 0.74× |
Sneaker collecting has an estimated audience of 3,787,727 people in United Kingdom, concentrated in South East and North West.
49.4% of Sneaker collecting fans are female, 50.6% are male, with an average age of 35.3 years.
Sneaker collecting fans show strongest brand affinity for Sportswear (fashion) (7.04×), Puma (10.8×), and ASICS (7.32×) over the country average.
Sneaker collecting fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sneaker collecting itself, the audience over-indexes on Puma (10.8×), ASICS (7.32×), FIFA World Cup (2.18×), and Stussy (9.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sneaker collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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