Sports equipment Audience in United Kingdom
Sports equipment has an estimated audience of 8,871,806 people in United Kingdom. 58.5% are female, 41.5% are male, average age 41.2. Top regions: England, South East, East of England. Top brand affinities: FIFA World Cup, Manchester United F.C., Urban Outfitters, Art exhibition, Do it yourself (DIY).
The average Sports equipment fan in United Kingdom is 41.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include FIFA World Cup, Manchester United F.C., Urban Outfitters, with strongest over-indexing on FIFA World Cup (1.88× the country average). Demographically, the Sports equipment audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Sports equipment fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.2 |
| Estimated audience size | 8,871,806 |
Audience persona
The typical Sports equipment fan in United Kingdom is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,691,416 | 0.69× |
| South East | 1,328,099 | 1.11× |
| East of England | 936,643 | 1.16× |
| Yorkshire and the Humber | 886,187 | 1.24× |
| South West | 650,173 | 0.89× |
| North West | 549,694 | 0.58× |
| Scotland | 544,241 | 0.68× |
| East Midlands | 520,466 | 0.83× |
| West Midlands | 520,374 | 1.37× |
| Northern Ireland | 477,130 | 1.75× |
| Wales | 445,303 | 0.88× |
| North East | 280,759 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 1.88× | Sports |
| Manchester United F.C. | 1.51× | Sports |
| Urban Outfitters | 3.42× | Shopping |
| Art exhibition | 2.97× | Arts & Culture |
| Do it yourself (DIY) | 1.7× | Home & Garden |
| Kitchenware | 2.7× | Home & Garden |
| Patagonia | 4.43× | Fashion & Accessoires |
| Premier League | 1.54× | Sports |
| Real Madrid C.F. | 2.4× | Sports |
| Uniqlo | 2.61× | Shopping |
| Drop shipping | 2.51× | Shopping |
| New Balance | 2.88× | Fashion & Accessoires |
| Paris Saint-Germain | 3.7× | Sports |
| Local food | 2.16× | Food & Beverages |
| Superdrug | 1.79× | Shopping |
| Streetwear | 2.43× | Fashion & Accessoires |
| UEFA Champions League | 1.88× | Sports |
| Carhartt | 4.69× | Fashion & Accessoires |
| Louis Vuitton | 2.56× | Fashion & Accessoires |
| Gymshark | 2.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.97 |
| Early Adopter Mentality | POWER | 1.91 |
| Quality Awareness | PREMIUM | 1.66 |
| Travelling | THRILL | 1.59 |
| Community Orientation | OPEN | 1.53 |
| Sports Activity | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
See Sports equipment audiences in other countries
More Sports audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Sports equipment have in United Kingdom?
Sports equipment has an estimated audience of 8,871,806 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Sports equipment fans?
58.5% of Sports equipment fans are female, 41.5% are male, with an average age of 41.2 years.
Which brands do Sports equipment fans like most?
Sports equipment fans show strongest brand affinity for FIFA World Cup (1.88×), Manchester United F.C. (1.51×), and Urban Outfitters (3.42×) over the country average.
Where do Sports equipment fans live in United Kingdom?
Sports equipment fans in United Kingdom are most concentrated in England (reach 5,691,416), South East (reach 1,328,099), and East of England (reach 936,643). These three regions account for the largest share of the active audience.
What other brands do Sports equipment fans also like?
Beyond Sports equipment itself, the audience over-indexes on Manchester United F.C. (1.51×), Urban Outfitters (3.42×), Art exhibition (2.97×), and Do it yourself (DIY) (1.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.