A data profile of the people who buy, follow and care about Sports equipment in United Kingdom — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 8,871,806 people in United Kingdom.
The average Sports equipment fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Master of Business Administration, Drop shipping, Sunday Brunch, with strongest over-indexing on Master of Business Administration (4.98× the country average).
Demographically, the Sports equipment audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sports equipment fan in United Kingdom is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Sports equipment profile in United Kingdom.
58.5% are female, 41.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.2 |
| Estimated audience size | 8,871,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sports equipment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
Where the Sports equipment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~400K | 1.52× | |
| 02 | West Midlands | ~500K | 1.29× | |
| 03 | Yorkshire and the Humber | ~800K | 1.17× | |
| 04 | East of England | ~900K | 1.10× | |
| 05 | South East | ~1.5M | 1.09× | |
| 06 | South West | ~700K | 0.94× | |
| 07 | East Midlands | ~600K | 0.93× | |
| 08 | North East | ~300K | 0.93× | |
| 09 | Wales | ~500K | 0.92× | |
| 10 | North West | ~700K | 0.78× | |
| 11 | Scotland | ~600K | 0.76× | |
| 12 | England | ~6M | 0.70× |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 4.98× | ||
| 02 | Acne Studios | Fashion & Accessoires | 4.45× | ||
| 03 | Sunday Brunch | Kids & Family | 4.05× | ||
| 04 | Rugby sevens | Sports | 3.76× | ||
| 05 | Mobile gambling | Games | 3.42× | ||
| 06 | Financial Times | News | 3.15× | ||
| 07 | Six Nations Championship | Sports | 3.11× | ||
| 08 | Fitness and figure competition | Sports | 3.08× | ||
| 09 | Child development | Business & Career | 3.05× | ||
| 10 | Skechers | Fashion & Accessoires | 3.01× | ||
| 11 | Sneaker collecting | Fashion & Accessoires | 3.00× | ||
| 12 | Standup paddleboarding | Sports | 2.96× | ||
| 13 | Drop shipping | Shopping | 2.45× | ||
| 14 | High-net-worth individual | Business & Career | 2.33× | ||
| 15 | New Balance | Fashion & Accessoires | 2.22× | ||
| 16 | Summer vacation | Travel & Leisure | 2.20× | ||
| 17 | Track and field | Sports | 2.03× | ||
| 18 | Art exhibition | Arts & Culture | 1.88× | ||
| 19 | Local food | Food & Beverages | 1.66× | ||
| 20 | Superdrug | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Travelling | THRILL | 1.53× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Individualism | JOY | 0.85× | |
| Spirituality | BALANCE | 0.88× |
Sports equipment has an estimated audience of 8,871,806 people in United Kingdom, concentrated in England and South East.
58.5% of Sports equipment fans are female, 41.5% are male, with an average age of 41.2 years.
Sports equipment fans show strongest brand affinity for Master of Business Administration (4.98×), Drop shipping (2.45×), and Sunday Brunch (4.05×) over the country average.
Sports equipment fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1.5M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sports equipment itself, the audience over-indexes on Drop shipping (2.45×), Sunday Brunch (4.05×), Superdrug (1.58×), and Child development (3.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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