A data profile of the people who buy, follow and care about Sports equipment in Canada — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 3,653,099 people in Canada.
The average Sports equipment fan in Canada is 40.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TMZ, Sport Chek, Katy Perry, with strongest over-indexing on TMZ (2.14× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sports equipment fan in Canada is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for TMZ.
The key figures that characterise the Sports equipment profile in Canada.
48.3% are female, 51.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 40.9 |
| Estimated audience size | 3,653,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Sports equipment audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
Where the Sports equipment audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~800K | 1.44× | |
| 02 | Ontario | ~2M | 1.40× | |
| 03 | Alberta | ~500K | 1.08× | |
| 04 | Prince Edward Island | ~20K | 1.00× | |
| 05 | Manitoba | ~100K | 0.97× | |
| 06 | Quebec | ~800K | 0.96× | |
| 07 | New Brunswick | ~80K | 0.96× | |
| 08 | Saskatchewan | ~100K | 0.95× | |
| 09 | Newfoundland and Labrador | ~50K | 0.94× | |
| 10 | Nova Scotia | ~100K | 0.91× |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goldie Hawn | Movies & TV | 3.59× | ||
| 02 | The Hills | Movies & TV | 3.43× | ||
| 03 | Miley Cyrus | Music & Radio | 2.33× | ||
| 04 | Henry Cavill | Movies & TV | 2.33× | ||
| 05 | Emma Watson | Movies & TV | 2.33× | ||
| 06 | Katy Perry | Music & Radio | 2.29× | ||
| 07 | Reebok | Fashion & Accessoires | 2.17× | ||
| 08 | TMZ | Internet & Social Media | 2.14× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.90× | ||
| 10 | Under Armour | Fashion & Accessoires | 1.88× | ||
| 11 | Anne Hathaway | Movies & TV | 1.83× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.82× | ||
| 13 | Sport Chek | Shopping | 1.73× | ||
| 14 | Ugg boots | Fashion & Accessoires | 1.71× | ||
| 15 | Vegas Golden Knights | Sports | 1.71× | ||
| 16 | Internet & Social Media | 1.70× | |||
| 17 | Virtual reality | Technology & Electronics | 1.66× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 19 | Taylor Swift | Music & Radio | 1.59× | ||
| 20 | Western Union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× |
Sports equipment has an estimated audience of 3,653,099 people in Canada, concentrated in Ontario and Quebec.
48.3% of Sports equipment fans are female, 51.7% are male, with an average age of 40.9 years.
Sports equipment fans show strongest brand affinity for TMZ (2.14×), Sport Chek (1.73×), and Katy Perry (2.29×) over the country average.
Sports equipment fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~800K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sports equipment itself, the audience over-indexes on Sport Chek (1.73×), Katy Perry (2.29×), Reddit (1.7×), and Taylor Swift (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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