A data profile of the people who buy, follow and care about Sport Chek in Canada — modelled from more than twelve digital signal sources. Sport Chek has an estimated audience of 7,273,812 people in Canada.
The average Sport Chek fan in Canada is 41.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Foot Locker, Ski boot, Staples Inc., with strongest over-indexing on Foot Locker (2.67× the country average).
Demographically, the Sport Chek audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sport Chek fan in Canada is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Foot Locker.
The key figures that characterise the Sport Chek profile in Canada.
58.5% are female, 41.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.5 |
| Estimated audience size | 7,273,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Sport Chek audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 93.7% |
| United States | 2.2% |
| China | 1.2% |
Where the Sport Chek audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~300K | 1.27× | |
| 02 | Alberta | ~1M | 1.21× | |
| 03 | Newfoundland and Labrador | ~100K | 1.21× | |
| 04 | Nova Scotia | ~200K | 1.13× | |
| 05 | Ontario | ~3.5M | 1.11× | |
| 06 | British Columbia | ~1M | 1.06× | |
| 07 | New Brunswick | ~200K | 1.02× | |
| 08 | Prince Edward Island | ~40K | 0.99× | |
| 09 | Manitoba | ~300K | 0.94× | |
| 10 | Quebec | ~100K | 0.06× |
The strongest cross-interests of the Sport Chek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski boot | Sports | 5.80× | ||
| 02 | Terrain park | Travel & Leisure | 5.06× | ||
| 03 | Forever 21 | Shopping | 3.65× | ||
| 04 | Foot Locker | Shopping | 2.67× | ||
| 05 | Business marketing | Business & Career | 2.55× | ||
| 06 | Uber | Cars & Mobility | 2.46× | ||
| 07 | Outerwear | Fashion & Accessoires | 2.40× | ||
| 08 | Supply chain | Business & Career | 2.30× | ||
| 09 | Jacket | Fashion & Accessoires | 2.01× | ||
| 10 | Sleeve | Fashion & Accessoires | 1.97× | ||
| 11 | Physical strength | Sports | 1.95× | ||
| 12 | Calgary | Travel & Leisure | 1.77× | ||
| 13 | The Weather Network | Movies & TV | 1.71× | ||
| 14 | Staples Inc. | Business & Career | 1.69× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 1.63× | ||
| 16 | Reitmans | Fashion & Accessoires | 1.62× | ||
| 17 | Staples (Canada) | Business & Career | 1.60× | ||
| 18 | Old Navy | Fashion & Accessoires | 1.58× | ||
| 19 | Alberta | Travel & Leisure | 1.56× | ||
| 20 | TMZ | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Design Affinity | PREMIUM | 1.22× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Urban Lifestyle | OPEN | 0.83× | |
| Convenience Orientation | PREMIUM | 0.84× |
Sport Chek's target market in Canada covers an estimated 7,273,812 people, concentrated in Ontario and British Columbia.
58.5% of the Sport Chek audience are female, 41.5% are male, with an average age of 41.5 years.
Sport Chek fans show strongest brand affinity for Foot Locker (2.67×), Ski boot (5.8×), and Staples Inc. (1.69×) over the country average.
Sport Chek fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Sport Chek itself, the audience over-indexes on Ski boot (5.8×), Staples Inc. (1.69×), Old Navy (1.58×), and Staples (Canada) (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sport Chek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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