Sport Chek Audience in Canada
Sport Chek has an estimated audience of 7,273,812 people in Canada. 58.5% are female, 41.5% are male, average age 41.5. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Foot Locker, Ski boot, Staples Inc., Old Navy, Staples (Canada).
The average Sport Chek fan in Canada is 41.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Foot Locker, Ski boot, Staples Inc., with strongest over-indexing on Foot Locker (2.67× the country average). Demographically, the Sport Chek audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Sports equipment
Demographics of Sport Chek fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 41.5 |
| Estimated audience size | 7,273,812 |
Audience persona
The typical Sport Chek fan in Canada is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Foot Locker.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,378,136 | 1.11× |
| British Columbia | 1,156,471 | 1.06× |
| Alberta | 1,086,626 | 1.21× |
| Saskatchewan | 292,792 | 1.27× |
| Manitoba | 256,351 | 0.94× |
| Nova Scotia | 245,674 | 1.13× |
| New Brunswick | 171,502 | 1.02× |
| Newfoundland and Labrador | 133,654 | 1.21× |
| Quebec | 98,144 | 0.06× |
| Prince Edward Island | 35,438 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Foot Locker | 2.67× | Shopping |
| Ski boot | 5.8× | Sports |
| Staples Inc. | 1.69× | Business & Career |
| Old Navy | 1.58× | Fashion & Accessoires |
| Staples (Canada) | 1.6× | Business & Career |
| The Weather Network | 1.71× | Movies & TV |
| Calgary | 1.77× | Travel & Leisure |
| Alberta | 1.56× | Travel & Leisure |
| Supply chain | 2.3× | Business & Career |
| Forever 21 | 3.65× | Shopping |
| Sportswear (activewear) | 1.63× | Fashion & Accessoires |
| Terrain park | 5.06× | Travel & Leisure |
| TMZ | 1.5× | Internet & Social Media |
| Outerwear | 2.4× | Fashion & Accessoires |
| Jacket | 2.01× | Fashion & Accessoires |
| Uber | 2.46× | Cars & Mobility |
| Business marketing | 2.55× | Business & Career |
| Physical strength | 1.95× | Sports |
| Sleeve | 1.97× | Fashion & Accessoires |
| Sports equipment | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Design Affinity | PREMIUM | 1.22 |
| Individualism | JOY | 1.17 |
| Spirituality | BALANCE | 1.07 |
| Early Adopter Mentality | POWER | 1.04 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 93.7% |
| United States | 2.2% |
| China | 1.2% |
See Sport Chek audiences in other countries
More Sports equipment audiences in Canada
- Play It Again Sports (595,881)
- Eastbay (43,787)
- Louisville Slugger (32,115)
- Elite Fitness (20,752)
- Fly Racing (9,299)
Frequently asked questions
How many fans does Sport Chek have in Canada?
Sport Chek has an estimated audience of 7,273,812 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sport Chek fans?
58.5% of Sport Chek fans are female, 41.5% are male, with an average age of 41.5 years.
Which brands do Sport Chek fans like most?
Sport Chek fans show strongest brand affinity for Foot Locker (2.67×), Ski boot (5.8×), and Staples Inc. (1.69×) over the country average.
Where do Sport Chek fans live in Canada?
Sport Chek fans in Canada are most concentrated in Ontario (reach 3,378,136), British Columbia (reach 1,156,471), and Alberta (reach 1,086,626). These three regions account for the largest share of the active audience.
What other brands do Sport Chek fans also like?
Beyond Sport Chek itself, the audience over-indexes on Ski boot (5.8×), Staples Inc. (1.69×), Old Navy (1.58×), and Staples (Canada) (1.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sport Chek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.