A data profile of the people who buy, follow and care about Staples Inc. in Canada — modelled from more than twelve digital signal sources. Staples Inc. has an estimated audience of 6,381,370 people in Canada.
The average Staples Inc. fan in Canada is 43.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Staples (Canada), Best Buy, Lip balm, with strongest over-indexing on Staples (Canada) (10.12× the country average).
Demographically, the Staples Inc. audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Staples Inc. fan in Canada is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Staples (Canada).
The key figures that characterise the Staples Inc. profile in Canada.
57.3% are female, 42.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.3 |
| Estimated audience size | 6,381,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Staples Inc. audience comes from Canada.
| Country | Share |
|---|---|
| United States | 76.2% |
| Canada | 13.4% |
| Portugal | 1.4% |
Where the Staples Inc. audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.30× | |
| 02 | Nova Scotia | ~200K | 1.26× | |
| 03 | Alberta | ~1M | 1.25× | |
| 04 | British Columbia | ~1M | 1.15× | |
| 05 | Manitoba | ~200K | 1.03× | |
| 06 | Saskatchewan | ~200K | 1.00× | |
| 07 | New Brunswick | ~100K | 0.98× | |
| 08 | Prince Edward Island | ~30K | 0.92× | |
| 09 | Newfoundland and Labrador | ~90K | 0.91× | |
| 10 | Quebec | ~300K | 0.22× |
The strongest cross-interests of the Staples Inc. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Staples (Canada) | Business & Career | 10.12× | ||
| 02 | Lip balm | Beauty & Wellness | 7.08× | ||
| 03 | True Detective | Movies & TV | 6.17× | ||
| 04 | Antique car | Cars & Mobility | 4.77× | ||
| 05 | Western Union | Business & Career | 3.82× | ||
| 06 | Alfa Romeo | Cars & Mobility | 3.67× | ||
| 07 | Best Buy | Shopping | 2.89× | ||
| 08 | Real property | Home & Garden | 2.79× | ||
| 09 | Hardware store | Home & Garden | 2.39× | ||
| 10 | United Parcel Service | Business & Career | 2.39× | ||
| 11 | Kitchenware | Home & Garden | 2.15× | ||
| 12 | Domino's Pizza | Food & Beverages | 2.03× | ||
| 13 | HomeSense | Home & Garden | 1.91× | ||
| 14 | Giant Tiger | Shopping | 1.85× | ||
| 15 | Sport Chek | Shopping | 1.69× | ||
| 16 | Pizza Hut | Food & Beverages | 1.68× | ||
| 17 | Costco | Shopping | 1.67× | ||
| 18 | IKEA | Home & Garden | 1.65× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.59× | ||
| 20 | Subway | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.03× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Need for Security | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.87× |
Staples Inc.'s target market in Canada covers an estimated 6,381,370 people, concentrated in Ontario and British Columbia.
57.3% of the Staples Inc. audience are female, 42.7% are male, with an average age of 43.3 years.
Staples Inc. fans show strongest brand affinity for Staples (Canada) (10.12×), Best Buy (2.89×), and Lip balm (7.08×) over the country average.
Staples Inc. fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Staples Inc. itself, the audience over-indexes on Best Buy (2.89×), Lip balm (7.08×), Real property (2.79×), and Western Union (3.82×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Staples Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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