Staples Inc. Audience in Canada
Staples Inc. has an estimated audience of 6,381,370 people in Canada. 57.3% are female, 42.7% are male, average age 43.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Staples (Canada), Best Buy, Lip balm, Real property, Western Union.
The average Staples Inc. fan in Canada is 43.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Staples (Canada), Best Buy, Lip balm, with strongest over-indexing on Staples (Canada) (10.12× the country average). Demographically, the Staples Inc. audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Staples Inc. fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.3 |
| Estimated audience size | 6,381,370 |
Audience persona
The typical Staples Inc. fan in Canada is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Staples (Canada).
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,476,811 | 1.3× |
| British Columbia | 1,095,029 | 1.15× |
| Alberta | 980,995 | 1.25× |
| Quebec | 329,960 | 0.22× |
| Manitoba | 245,650 | 1.03× |
| Nova Scotia | 239,217 | 1.26× |
| Saskatchewan | 201,526 | 1.0× |
| New Brunswick | 144,964 | 0.98× |
| Newfoundland and Labrador | 88,063 | 0.91× |
| Prince Edward Island | 28,790 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staples (Canada) | 10.12× | Business & Career |
| Best Buy | 2.89× | Shopping |
| Lip balm | 7.08× | Beauty & Wellness |
| Real property | 2.79× | Home & Garden |
| Western Union | 3.82× | Business & Career |
| Hardware store | 2.39× | Home & Garden |
| True Detective | 6.17× | Movies & TV |
| Antique car | 4.77× | Cars & Mobility |
| Costco | 1.67× | Shopping |
| Android (operating system) | 1.59× | Technology & Electronics |
| Sport Chek | 1.69× | Shopping |
| IKEA | 1.65× | Home & Garden |
| Giant Tiger | 1.85× | Shopping |
| Pizza Hut | 1.68× | Food & Beverages |
| Elon Musk | 3.03× | Business & Career |
| HomeSense | 1.91× | Home & Garden |
| United Parcel Service | 2.39× | Business & Career |
| Alfa Romeo | 3.67× | Cars & Mobility |
| Subway | 1.51× | Food & Beverages |
| Kitchenware | 2.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.03 |
| Convenience Orientation | PREMIUM | 1.97 |
| Need for Security | CONSERVATISM | 1.82 |
| Career Orientation | POWER | 1.43 |
| DIY Mentality | THRILL | 1.38 |
| Spirituality | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| Canada | 13.6% |
| Portugal | 1.4% |
See Staples Inc. audiences in other countries
More Business & Career audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Staples Inc. have in Canada?
Staples Inc. has an estimated audience of 6,381,370 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Staples Inc. fans?
57.3% of Staples Inc. fans are female, 42.7% are male, with an average age of 43.3 years.
Which brands do Staples Inc. fans like most?
Staples Inc. fans show strongest brand affinity for Staples (Canada) (10.12×), Best Buy (2.89×), and Lip balm (7.08×) over the country average.
Where do Staples Inc. fans live in Canada?
Staples Inc. fans in Canada are most concentrated in Ontario (reach 3,476,811), British Columbia (reach 1,095,029), and Alberta (reach 980,995). These three regions account for the largest share of the active audience.
What other brands do Staples Inc. fans also like?
Beyond Staples Inc. itself, the audience over-indexes on Best Buy (2.89×), Lip balm (7.08×), Real property (2.79×), and Western Union (3.82×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Staples Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.