Staples Inc. Audience in Germany
Staples Inc. has an estimated audience of 303,208 people in Germany. 55.5% are female, 44.5% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: VfL Wolfsburg, Cocktail, Artistic inspiration, Braun Büffel, Mothercare.
The average Staples Inc. fan in Germany is 45.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include VfL Wolfsburg, Cocktail, Artistic inspiration, with strongest over-indexing on VfL Wolfsburg (4.87× the country average). Demographically, the Staples Inc. audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Staples Inc. fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.5 |
| Estimated audience size | 303,208 |
Audience persona
The typical Staples Inc. fan in Germany is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,692 | 1.53× |
| Niedersachsen | 36,809 | 1.25× |
| Bayern | 32,887 | 0.67× |
| Hessen | 30,226 | 1.31× |
| Baden-Württemberg | 23,854 | 0.58× |
| Hamburg | 21,401 | 3.12× |
| Schleswig-Holstein | 17,387 | 1.6× |
| Berlin | 11,171 | 0.82× |
| Rheinland-Pfalz | 10,008 | 0.66× |
| Bremen | 6,589 | 2.54× |
| Sachsen | 5,376 | 0.36× |
| Brandenburg | 3,060 | 0.33× |
| Sachsen-Anhalt | 2,380 | 0.3× |
| Thüringen | 2,352 | 0.3× |
| Mecklenburg-Vorpommern | 1,950 | 0.34× |
| Saarland | 1,079 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 4.87× | Sports |
| Cocktail | 2.65× | Food & Beverages |
| Artistic inspiration | 2.4× | Arts & Culture |
| Braun Büffel | 15.29× | Fashion & Accessoires |
| Mothercare | 3.11× | Kids & Family |
| Home Office | 1.57× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.66× | Shopping |
| Progressive rock | 1.83× | Music & Radio |
| Video izle | 3.84× | |
| Time (magazine) | 2.17× | News |
| Erobique | 11.91× | Music & Radio |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Birthday Gifts | 1.58× | Kids & Family |
| Jack White | 1.78× | Movies & TV |
| Christmas Gift | 1.54× | Kids & Family |
| Zamalek SC | 5.57× | Sports |
| Peugeot 308 | 3.22× | Cars & Mobility |
| Hennef (Sieg) | 6.3× | Travel & Leisure |
| Sixx | 2.43× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.94 |
| DIY Mentality | THRILL | 1.65 |
| Convenience Orientation | PREMIUM | 1.65 |
| Pet Ownership | JOY | 1.61 |
| Travelling | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| Canada | 13.6% |
| Portugal | 1.4% |
See Staples Inc. audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Staples Inc. have in Germany?
Staples Inc. has an estimated audience of 303,208 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Staples Inc. fans?
55.5% of Staples Inc. fans are female, 44.5% are male, with an average age of 45.5 years.
Which brands do Staples Inc. fans like most?
Staples Inc. fans show strongest brand affinity for VfL Wolfsburg (4.87×), Cocktail (2.65×), and Artistic inspiration (2.4×) over the country average.
Where do Staples Inc. fans live in Germany?
Staples Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,692), Niedersachsen (reach 36,809), and Bayern (reach 32,887). These three regions account for the largest share of the active audience.
What other brands do Staples Inc. fans also like?
Beyond Staples Inc. itself, the audience over-indexes on Cocktail (2.65×), Artistic inspiration (2.4×), Braun Büffel (15.29×), and Mothercare (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Staples Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.