Rascasse Audience Intelligence

Staples Inc. Target Market in Germany

A data profile of the people who buy, follow and care about Staples Inc. in Germany — modelled from more than twelve digital signal sources. Staples Inc. has an estimated audience of 300,297 people in Germany.

#2215among Brand in Germany#1172in Business & Career

The average Staples Inc. fan in Germany is 45.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Sparhandy, Postbank, Family, with strongest over-indexing on Sparhandy (20× the country average).

Demographically, the Staples Inc. audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Staples Inc. fan in Germany is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Sparhandy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staples Inc. profile in Germany.

Audience size
300K
in Germany
Gender
55.5%♀
44.5% male
Age
45.5
average years
Country rank
#17308
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Staples Inc.

55.5% are female, 44.5% are male, average age 45.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Staples Inc. audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age45.5
Estimated audience size300,297
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Staples Inc. audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4931%
50+29%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Staples Inc. audience comes from Germany.

Worldwide audience distribution share by country for Staples Inc.
CountryShare
United States76.2%
Canada13.4%
Portugal1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staples Inc. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Staples Inc. customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K2.88×
02Bremen~6K2.39×
03Schleswig-Holstein~20K1.55×
04Nordrhein-Westfalen~100K1.46×
05Hessen~30K1.25×
06Niedersachsen~40K1.22×
07Berlin~10K0.82×
08Rheinland-Pfalz~10K0.72×
09Bayern~30K0.69×
10Baden-Württemberg~30K0.61×
11Saarland~2K0.59×
12Thüringen~4K0.53×
13Mecklenburg-Vorpommern~3K0.52×
14Sachsen-Anhalt~4K0.50×
15Brandenburg~5K0.49×
16Sachsen~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Staples Inc., Germany
0.46×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staples Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staples Inc. audience
#·InterestCategoryAffinity×
01SparhandyTechnology & Electronics20.00×
02BahlsenFood & Beverages18.57×
03TefalHome & Garden11.47×
04Times SquareTravel & Leisure11.15×
05Non-alcoholic beverageFood & Beverages9.71×
06Frozen foodFood & Beverages9.63×
07Mineral waterFood & Beverages7.72×
08NordseeFood & Beverages6.13×
09Food industryFood & Beverages5.59×
10PostbankBusiness & Career5.01×
11Aral AGCars & Mobility4.21×
12ThomannShopping4.01×
13EmailTechnology & Electronics3.56×
14FamilyKids & Family3.38×
15NatureHome & Garden3.26×
16Netto Marken-DiscountShopping3.25×
17VacationsTravel & Leisure2.53×
18CommerzbankBusiness & Career2.42×
19TagesschauMovies & TV1.97×
20GermanyTravel & Leisure1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staples Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staples Inc. audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Convenience OrientationPREMIUM1.86×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staples Inc. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Price SensitivityPREMIUM0.77×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Staples Inc.'s target market in Germany?

Staples Inc.'s target market in Germany covers an estimated 300,297 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Staples Inc. customers?

55.5% of the Staples Inc. audience are female, 44.5% are male, with an average age of 45.5 years.

03

Which brands do Staples Inc. fans like most?

Staples Inc. fans show strongest brand affinity for Sparhandy (20×), Postbank (5.01×), and Family (3.38×) over the country average.

04

Where do Staples Inc. fans live in Germany?

Staples Inc. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Staples Inc. fans also like?

Beyond Staples Inc. itself, the audience over-indexes on Postbank (5.01×), Family (3.38×), Non-alcoholic beverage (9.71×), and Nature (3.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Staples Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Staples Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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