Sparhandy Audience in Germany
Sparhandy has an estimated audience of 913,424 people in Germany. 40.6% are female, 59.4% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Lycamobile, Phablet, Congstar, Simyo, Otelo.
The average Sparhandy fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Lycamobile, Phablet, Congstar, with strongest over-indexing on Lycamobile (83.33× the country average). Demographically, the Sparhandy audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Sparhandy fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 36.8 |
| Estimated audience size | 913,424 |
Audience persona
The typical Sparhandy fan in Germany is more male, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Lycamobile.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 315,515 | 1.58× |
| Baden-Württemberg | 141,668 | 1.14× |
| Bayern | 123,130 | 0.84× |
| Niedersachsen | 110,022 | 1.24× |
| Hessen | 81,083 | 1.16× |
| Rheinland-Pfalz | 46,298 | 1.01× |
| Sachsen | 41,741 | 0.93× |
| Schleswig-Holstein | 30,928 | 0.94× |
| Berlin | 29,781 | 0.73× |
| Brandenburg | 23,420 | 0.83× |
| Thüringen | 22,623 | 0.97× |
| Sachsen-Anhalt | 21,773 | 0.92× |
| Hamburg | 21,637 | 1.05× |
| Mecklenburg-Vorpommern | 13,663 | 0.78× |
| Saarland | 10,734 | 0.96× |
| Bremen | 7,172 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lycamobile | 83.33× | Technology & Electronics |
| Phablet | 91.75× | Technology & Electronics |
| Congstar | 33.44× | Technology & Electronics |
| Simyo | 109.17× | Technology & Electronics |
| Otelo | 59.52× | Technology & Electronics |
| LIDL Connect | 28.77× | Technology & Electronics |
| gutscheine.de | 171.43× | Shopping |
| notebooksbilliger.de | 23.78× | Shopping |
| Tchibo Mobil | 28.45× | Technology & Electronics |
| Tele2 | 103.03× | Technology & Electronics |
| Apple Maps | 22.8× | Internet & Social Media |
| Mobile virtual network operator | 56.06× | Technology & Electronics |
| Klarmobil | 11.16× | Technology & Electronics |
| Mindfactory | 13.59× | Shopping |
| Prepaid mobile phone | 41.98× | Technology & Electronics |
| 2G | 80.44× | Technology & Electronics |
| Burga | 16.21× | Technology & Electronics |
| Landline | 20× | Technology & Electronics |
| Cellular network | 26.7× | Technology & Electronics |
| Refurbed | 6.46× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 6.15 |
| Early Adopter Mentality | POWER | 1.52 |
| Indulgence | JOY | 1.37 |
| Luxury Orientation | PREMIUM | 1.32 |
| Social Media Usage | JOY | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| China | 0.4% |
| Austria | 0.4% |
See Sparhandy audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Sparhandy have in Germany?
Sparhandy has an estimated audience of 913,424 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sparhandy fans?
40.6% of Sparhandy fans are female, 59.4% are male, with an average age of 36.8 years.
Which brands do Sparhandy fans like most?
Sparhandy fans show strongest brand affinity for Lycamobile (83.33×), Phablet (91.75×), and Congstar (33.44×) over the country average.
Where do Sparhandy fans live in Germany?
Sparhandy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 315,515), Baden-Württemberg (reach 141,668), and Bayern (reach 123,130). These three regions account for the largest share of the active audience.
What other brands do Sparhandy fans also like?
Beyond Sparhandy itself, the audience over-indexes on Phablet (91.75×), Congstar (33.44×), Simyo (109.17×), and Otelo (59.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparhandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.