Rascasse Audience Intelligence

Sparhandy Target Market in Germany

A data profile of the people who buy, follow and care about Sparhandy in Germany — modelled from more than twelve digital signal sources. Sparhandy has an estimated audience of 911,985 people in Germany.

#10among Mobile phone operator in Germany#922among Brand in Germany#348in Technology & Electronics

The average Sparhandy fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Lycamobile, Phablet, Congstar, with strongest over-indexing on Lycamobile (83.33× the country average).

Demographically, the Sparhandy audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sparhandy fan in Germany is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lycamobile.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparhandy profile in Germany.

Audience size
912K
in Germany
Gender
40.6%♀
59.4% male
Age
36.8
average years
Country rank
#7067
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sparhandy

40.6% are female, 59.4% are male, average age 36.8.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Sparhandy audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age36.8
Estimated audience size911,985
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Sparhandy audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4921%
50+15%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Sparhandy audience comes from Germany.

Worldwide audience distribution share by country for Sparhandy
CountryShare
Germany96.4%
China0.4%
Austria0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparhandy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sparhandy customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.52×
02Niedersachsen~100K1.24×
03Hessen~80K1.14×
04Baden-Württemberg~100K1.11×
05Hamburg~20K1.02×
06Rheinland-Pfalz~50K1.01×
07Saarland~10K1.01×
08Thüringen~20K0.99×
09Schleswig-Holstein~30K0.95×
10Sachsen-Anhalt~20K0.94×
11Bremen~7K0.94×
12Sachsen~40K0.93×
13Brandenburg~20K0.84×
14Mecklenburg-Vorpommern~10K0.84×
15Bayern~100K0.81×
16Berlin~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Sparhandy, Germany
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparhandy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparhandy audience
#·InterestCategoryAffinity×
01gutscheine.deShopping171.43×
02SimyoTechnology & Electronics109.17×
03Tele2Technology & Electronics103.03×
04PhabletTechnology & Electronics91.75×
05LycamobileTechnology & Electronics83.33×
062GTechnology & Electronics80.44×
07OteloTechnology & Electronics59.52×
08Mobile virtual network operatorTechnology & Electronics56.06×
09Prepaid mobile phoneTechnology & Electronics41.98×
10CongstarTechnology & Electronics33.44×
11LIDL ConnectTechnology & Electronics28.77×
12Tchibo MobilTechnology & Electronics28.45×
13Cellular networkTechnology & Electronics26.70×
14notebooksbilliger.deShopping23.78×
15Apple MapsInternet & Social Media22.80×
16LandlineTechnology & Electronics20.00×
17BurgaTechnology & Electronics16.21×
18MindfactoryShopping13.59×
19KlarmobilTechnology & Electronics11.16×
20RefurbedTechnology & Electronics6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparhandy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparhandy audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.08×
Price SensitivityPREMIUM1.79×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparhandy audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sparhandy's target market in Germany?

Sparhandy's target market in Germany covers an estimated 911,985 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Sparhandy customers?

40.6% of the Sparhandy audience are female, 59.4% are male, with an average age of 36.8 years.

03

Which brands do Sparhandy fans like most?

Sparhandy fans show strongest brand affinity for Lycamobile (83.33×), Phablet (91.75×), and Congstar (33.44×) over the country average.

04

Where do Sparhandy fans live in Germany?

Sparhandy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sparhandy fans also like?

Beyond Sparhandy itself, the audience over-indexes on Phablet (91.75×), Congstar (33.44×), Simyo (109.17×), and Otelo (59.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Sparhandy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sparhandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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