Apple Maps Audience in Germany
Apple Maps has an estimated audience of 937,258 people in Germany. 49.0% are female, 51.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Pillow, Erobique, Gil Ofarim, Artistic inspiration.
The average Apple Maps fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Pillow, Erobique, with strongest over-indexing on Icon (magazine) (6.5× the country average). Demographically, the Apple Maps audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Apple Maps fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.7 |
| Estimated audience size | 937,258 |
Audience persona
The typical Apple Maps fan in Germany is balanced, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,317 | 1.06× |
| Bayern | 182,860 | 1.21× |
| Baden-Württemberg | 148,074 | 1.16× |
| Niedersachsen | 100,874 | 1.11× |
| Hessen | 84,485 | 1.18× |
| Rheinland-Pfalz | 48,328 | 1.03× |
| Berlin | 48,323 | 1.15× |
| Sachsen | 39,399 | 0.86× |
| Schleswig-Holstein | 36,167 | 1.07× |
| Brandenburg | 25,437 | 0.87× |
| Hamburg | 23,916 | 1.13× |
| Thüringen | 20,360 | 0.85× |
| Sachsen-Anhalt | 18,747 | 0.77× |
| Saarland | 12,706 | 1.1× |
| Bremen | 8,182 | 1.02× |
| Mecklenburg-Vorpommern | 7,341 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 6.5× | Arts & Culture |
| Pillow | 2.58× | Home & Garden |
| Erobique | 17.37× | Music & Radio |
| Gil Ofarim | 1.68× | Music & Radio |
| Artistic inspiration | 1.61× | Arts & Culture |
| Erasmus+ | 8.48× | Business & Career |
| Stradivarius | 1.96× | Shopping |
| Corfu (regional unit) | 3.6× | Travel & Leisure |
| Progressive rock | 1.53× | Music & Radio |
| YouGov | 6.7× | Business & Career |
| Home Delivery | 2.14× | Food & Beverages |
| Israel | 1.5× | Travel & Leisure |
| Handmade Gifts | 1.55× | Kids & Family |
| KLIX (AM) | 1.91× | Music & Radio |
| Stucco | 1.87× | Home & Garden |
| Cassoulet | 5.4× | Food & Beverages |
| MK | 1.99× | Music & Radio |
| Google Home | 3.79× | Technology & Electronics |
| Kodi (software) | 1.84× | Technology & Electronics |
| Metamorphoses | 1.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 8.13 |
| Family Orientation | CONSERVATISM | 1.64 |
| Need for Security | CONSERVATISM | 1.47 |
| Career Orientation | POWER | 1.32 |
| DIY Mentality | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| Germany | 10.7% |
| United Kingdom | 7.1% |
See Apple Maps audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Apple Maps have in Germany?
Apple Maps has an estimated audience of 937,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apple Maps fans?
49.0% of Apple Maps fans are female, 51.0% are male, with an average age of 39.7 years.
Which brands do Apple Maps fans like most?
Apple Maps fans show strongest brand affinity for Icon (magazine) (6.5×), Pillow (2.58×), and Erobique (17.37×) over the country average.
Where do Apple Maps fans live in Germany?
Apple Maps fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,317), Bayern (reach 182,860), and Baden-Württemberg (reach 148,074). These three regions account for the largest share of the active audience.
What other brands do Apple Maps fans also like?
Beyond Apple Maps itself, the audience over-indexes on Pillow (2.58×), Erobique (17.37×), Gil Ofarim (1.68×), and Artistic inspiration (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apple Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.