Rascasse Audience Intelligence

Apple Maps Audience in Germany

A data profile of the people who buy, follow and care about Apple Maps in Germany — modelled from more than twelve digital signal sources. Apple Maps has an estimated audience of 978,241 people in Germany.

#239among Website / Newspaper / Magazine in Germany#102in Internet & Social Media

The average Apple Maps fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Smart device, Sparhandy, with strongest over-indexing on Google Maps (33.86× the country average).

Demographically, the Apple Maps audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apple Maps fan in Germany is balanced, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple Maps profile in Germany.

Audience size
978K
in Germany
Gender
47.7%♀
52.3% male
Age
36.7
average years
Country rank
#6673
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apple Maps

47.7% are female, 52.3% are male, average age 36.7.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Apple Maps audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age36.7
Estimated audience size978,241
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Apple Maps audience in Germany
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4923%
50+14%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Apple Maps audience comes from Germany.

Worldwide audience distribution share by country for Apple Maps
CountryShare
United States35.1%
Germany11.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple Maps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apple Maps fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.27×
02Bayern~200K1.14×
03Baden-Württemberg~100K1.13×
04Rheinland-Pfalz~50K1.13×
05Hessen~70K1.12×
06Niedersachsen~90K1.11×
07Thüringen~20K1.11×
08Schleswig-Holstein~30K1.03×
09Nordrhein-Westfalen~200K0.98×
10Hamburg~20K0.97×
11Bremen~7K0.97×
12Berlin~40K0.96×
13Sachsen~40K0.88×
14Sachsen-Anhalt~20K0.85×
15Brandenburg~20K0.82×
16Mecklenburg-Vorpommern~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Apple Maps, Germany
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple Maps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple Maps audience
#·InterestCategoryAffinity×
01CFR ClujSports39.58×
02Google MapsInternet & Social Media33.86×
03SparhandyTechnology & Electronics22.80×
04Brenda SongFashion & Accessoires19.52×
05Gillian AndersonMovies & TV15.34×
06Discount cardShopping13.65×
07Smart deviceTechnology & Electronics12.01×
08TomTomTechnology & Electronics9.78×
09Passive incomeBusiness & Career9.53×
10Scott EastwoodMovies & TV9.51×
11Google EarthInternet & Social Media7.56×
12Google ChromeInternet & Social Media5.98×
13Family carCars & Mobility4.59×
14City carCars & Mobility3.77×
15Tablet computersTechnology & Electronics2.81×
16AppleTechnology & Electronics2.77×
17Efficient energy useTechnology & Electronics2.57×
18NatureHome & Garden2.17×
19SmartphonesTechnology & Electronics1.73×
20TikTokInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple Maps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple Maps audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.01×
Family OrientationCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple Maps audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple Maps have in Germany?

Apple Maps has an estimated audience of 978,241 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Apple Maps fans?

47.7% of Apple Maps fans are female, 52.3% are male, with an average age of 36.7 years.

03

Which brands do Apple Maps fans like most?

Apple Maps fans show strongest brand affinity for Google Maps (33.86×), Smart device (12.01×), and Sparhandy (22.8×) over the country average.

04

Where do Apple Maps fans live in Germany?

Apple Maps fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Apple Maps fans also like?

Beyond Apple Maps itself, the audience over-indexes on Smart device (12.01×), Sparhandy (22.8×), Gillian Anderson (15.34×), and CFR Cluj (39.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Apple Maps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apple Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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