Rascasse Audience Intelligence

Apple Maps Audience in United States

A data profile of the people who buy, follow and care about Apple Maps in United States — modelled from more than twelve digital signal sources. Apple Maps has an estimated audience of 3,082,406 people in United States.

#290among Website / Newspaper / Magazine in United States#131in Internet & Social Media

The average Apple Maps fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Google Drive, malwarebytes, with strongest over-indexing on Google Maps (18.56× the country average).

Demographically, the Apple Maps audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apple Maps fan in United States is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple Maps profile in United States.

Audience size
3.1M
in United States
Gender
53.5%♀
46.5% male
Age
36.0
average years
Country rank
#10060
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apple Maps

53.5% are female, 46.5% are male, average age 36.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Apple Maps audience in United States
MetricValue
Female53.5%
Male46.5%
Average age36.0
Estimated audience size3,082,406
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Apple Maps audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3915%
40-4916%
50+19%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Apple Maps audience comes from United States.

Worldwide audience distribution share by country for Apple Maps
CountryShare
United States35.1%
Germany11.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple Maps audience in United States is strongest.

Fig. 05

Top regions by affinity

Apple Maps fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.46×
02Arkansas~30K1.22×
03Idaho~20K1.22×
04California~400K1.20×
05Washington~60K1.18×
06Colorado~50K1.17×
07Oklahoma~30K1.14×
08Montana~8K1.13×
09Vermont~5K1.13×
10Oregon~30K1.12×
11Minnesota~40K1.11×
12Hawaii~10K1.11×
13Maine~10K1.11×
14Texas~300K1.10×
15Arizona~60K1.03×
16Missouri~40K1.03×
17Kansas~20K1.03×
18New Hampshire~10K1.03×
19Washington, District of Columbia~8K1.03×
20Massachusetts~50K1.02×
21Nebraska~10K1.02×
22North Carolina~80K1.01×
23South Dakota~6K1.01×
24Virginia~70K1.00×
25Florida~200K0.99×
26Tennessee~50K0.99×
27North Dakota~5K0.98×
28Georgia~80K0.97×
29Alaska~5K0.96×
30Michigan~70K0.95×
31Wisconsin~40K0.95×
32New York~100K0.93×
33Ohio~80K0.93×
34Iowa~20K0.93×
35Illinois~80K0.92×
36Indiana~50K0.92×
37Pennsylvania~80K0.91×
38South Carolina~40K0.91×
39West Virginia~10K0.91×
40Kentucky~30K0.90×
41Louisiana~30K0.89×
42Alabama~30K0.88×
43Nevada~20K0.88×
44New Jersey~60K0.87×
45Connecticut~20K0.87×
46New Mexico~10K0.87×
47Rhode Island~7K0.85×
48Mississippi~20K0.83×
49Maryland~40K0.80×
50Delaware~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Apple Maps, United States
0.79×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple Maps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple Maps audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics20.00×
02Google MapsInternet & Social Media18.56×
03Cultural tourismTravel & Leisure17.45×
04GroupMeInternet & Social Media12.64×
05Škoda AutoCars & Mobility10.59×
06International educationBusiness & Career10.25×
07John Wick 2Movies & TV9.68×
08CitroënCars & Mobility8.76×
09Dropbox (service)Technology & Electronics7.85×
10WazeInternet & Social Media7.53×
11PeugeotCars & Mobility7.42×
12Google DriveTechnology & Electronics7.32×
13Google EarthInternet & Social Media3.73×
14Dow Jones Industrial AverageBusiness & Career3.67×
15LinuxTechnology & Electronics2.90×
16Ski resortTravel & Leisure2.84×
17UberCars & Mobility2.78×
18InnovationBusiness & Career2.25×
19RadioTechnology & Electronics1.77×
20The UPS StoreShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple Maps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple Maps audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
Convenience OrientationPREMIUM1.99×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple Maps audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
CreativityOPEN0.87×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple Maps have in United States?

Apple Maps has an estimated audience of 3,082,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apple Maps fans?

53.5% of Apple Maps fans are female, 46.5% are male, with an average age of 36.0 years.

03

Which brands do Apple Maps fans like most?

Apple Maps fans show strongest brand affinity for Google Maps (18.56×), Google Drive (7.32×), and malwarebytes (20×) over the country average.

04

Where do Apple Maps fans live in United States?

Apple Maps fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Apple Maps fans also like?

Beyond Apple Maps itself, the audience over-indexes on Google Drive (7.32×), malwarebytes (20×), Dropbox (service) (7.85×), and GroupMe (12.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Apple Maps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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