Apple Maps Audience in United States

Apple Maps has an estimated audience of 3,059,753 people in United States. 55.8% are female, 44.2% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Google Drive, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Apple Maps fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Google Drive, Autism Awareness, with strongest over-indexing on Google Maps (14.22× the country average). Demographically, the Apple Maps audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Apple Maps fans

Demographic split for Apple Maps audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.3
Estimated audience size3,059,753

Audience persona

The typical Apple Maps fan in United States is more female, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Apple Maps in United States
RegionReachAffinity
California413,2991.23×
Texas278,0781.06×
Florida216,6681.05×
New York157,7460.92×
North Carolina96,1771.04×
Illinois95,3730.94×
Georgia94,1271×
Pennsylvania92,4530.9×
Ohio87,6590.93×
Washington75,6081.23×
Virginia74,1030.99×
Michigan70,7630.88×
New Jersey63,4570.82×
Tennessee63,1581.03×
Arizona61,7040.99×
Massachusetts60,7071.01×
Colorado60,4531.25×
Missouri52,0031.05×
Indiana51,6310.92×
Minnesota49,7741.14×
Wisconsin44,3460.96×
South Carolina44,1590.96×
Maryland42,2140.8×
Oregon41,0471.17×
Oklahoma38,6191.14×
Utah36,7071.34×
Louisiana36,0320.91×
Kentucky35,1130.92×
Alabama33,9880.8×
Nevada26,9740.91×
Connecticut26,7120.87×
Arkansas25,1771×
Kansas24,0881×
Iowa23,6520.94×
Mississippi21,6840.86×
Idaho17,6661.15×
Nebraska16,1271.05×
Hawaii15,6431.19×
New Mexico14,1140.92×
West Virginia12,6850.89×
Maine11,9531.09×
New Hampshire11,8340.98×
Washington, District of Columbia10,4461.14×
Montana9,0261.06×
Rhode Island8,1510.84×
Delaware6,8090.81×
South Dakota6,6540.94×
Vermont6,1511.15×
Alaska5,9670.91×
North Dakota5,8400.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple Maps audience
BrandAffinityCategory
Google Maps14.22×Internet & Social Media
Google Drive7.77×Technology & Electronics
Autism Awareness14.96×Health
Diabetes mellitus awareness9.85×Health
Microblogging10.08×Technology & Electronics
Singer-songwriter4.48×Music & Radio
GroupMe18.04×Internet & Social Media
New York Lottery11.97×Games
Kia Sportage18.31×Cars & Mobility
Income tax10.45×Business & Career
USB flash drive19.09×Technology & Electronics
malwarebytes20×Technology & Electronics
MSN3.03×News
Capital One2.9×Business & Career
Indeed.com2.94×Business & Career
Dropbox (service)7.34×Technology & Electronics
Superman1.65×Movies & TV
Charles, Prince of Wales14.82×Politics & Society
Doctor Strange8.36×Literature
Horoscope4.92×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple Maps audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Convenience OrientationPREMIUM2.12
LGBTQ+ IdentityOPEN2.03
PatriotismCONSERVATISM1.92
Luxury OrientationPREMIUM1.83
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Apple Maps
CountryShare
United States34.8%
Germany10.7%
United Kingdom7.1%

See Apple Maps audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Apple Maps have in United States?

Apple Maps has an estimated audience of 3,059,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple Maps fans?

55.8% of Apple Maps fans are female, 44.2% are male, with an average age of 43.3 years.

Which brands do Apple Maps fans like most?

Apple Maps fans show strongest brand affinity for Google Maps (14.22×), Google Drive (7.77×), and Autism Awareness (14.96×) over the country average.

Where do Apple Maps fans live in United States?

Apple Maps fans in United States are most concentrated in California (reach 413,299), Texas (reach 278,078), and Florida (reach 216,668). These three regions account for the largest share of the active audience.

What other brands do Apple Maps fans also like?

Beyond Apple Maps itself, the audience over-indexes on Google Drive (7.77×), Autism Awareness (14.96×), Diabetes mellitus awareness (9.85×), and Microblogging (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.