GroupMe Audience in United States

GroupMe logo

GroupMe has an estimated audience of 3,110,936 people in United States. 56.9% are female, 43.1% are male, average age 28.0. Top regions: Texas, Georgia, California. Top brand affinities: Google Maps, Dropbox (service), Venmo, Google Keep, Google Calendar.

The average GroupMe fan in United States is 28.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Google Maps, Dropbox (service), Venmo, with strongest over-indexing on Google Maps (24.32× the country average). Demographically, the GroupMe audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of GroupMe fans

Demographic split for GroupMe audience in United States
MetricValue
Female56.9%
Male43.1%
Average age28.0
Estimated audience size3,110,936

Audience persona

The typical GroupMe fan in United States is more female, around 28.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for GroupMe in United States
RegionReachAffinity
Texas546,7612.04×
Georgia215,8682.25×
California211,4480.62×
Florida187,2200.89×
New York127,8580.74×
North Carolina120,0861.28×
Pennsylvania112,0181.07×
Alabama109,0902.51×
Virginia108,0271.43×
Ohio101,2911.06×
Illinois95,4400.92×
New Jersey95,0291.2×
Tennessee94,5311.51×
Louisiana85,7542.14×
Indiana78,2821.38×
Oklahoma71,1202.06×
Michigan70,7950.87×
Maryland66,8861.25×
South Carolina66,2741.42×
Missouri64,4131.28×
Mississippi52,2292.04×
Arkansas50,9121.99×
Utah42,4621.52×
Kentucky41,9291.08×
Massachusetts37,3380.61×
Arizona36,0560.57×
Kansas31,8811.3×
Colorado31,6410.65×
Minnesota24,5390.55×
Connecticut24,4710.78×
Wisconsin23,6850.51×
Iowa21,2610.83×
Washington20,9960.34×
Washington, District of Columbia15,8761.7×
Nevada15,0110.5×
Nebraska14,5310.93×
West Virginia9,9780.69×
New Hampshire8,6510.71×
Oregon8,6200.24×
Delaware8,0370.94×
New Mexico8,0260.51×
Idaho7,5360.48×
Rhode Island7,4090.75×
Hawaii5,0840.38×
North Dakota3,6630.57×
Montana2,9840.35×
Maine2,9450.26×
Vermont2,7300.5×
South Dakota2,4050.33×
Wyoming1,4830.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GroupMe audience
BrandAffinityCategory
Google Maps24.32×Internet & Social Media
Dropbox (service)42.05×Technology & Electronics
Venmo32.84×Technology & Electronics
Google Keep66.65×Internet & Social Media
Google Calendar14.56×Internet & Social Media
Waze28.11×Internet & Social Media
Google Drive6.87×Technology & Electronics
Selfie15.61×Internet & Social Media
WhatsApp8.55×Internet & Social Media
Linux8.11×Technology & Electronics
OneDrive13.29×Technology & Electronics
GeoGuessr8.94×Internet & Social Media
Google Chrome15.77×Internet & Social Media
Brandin Cooks56.07×Sports
Video blog10.61×Internet & Social Media
Hightail57.92×Technology & Electronics
Todoist39.03×Technology & Electronics
Any.do73.13×Internet & Social Media
Dreamforce78.52×
Office 3658.62×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GroupMe audience
TraitClusterScore
Convenience OrientationPREMIUM2.63
LGBTQ+ IdentityOPEN1.83
Luxury OrientationPREMIUM1.83
Quality AwarenessPREMIUM1.45
Sports ActivityPOWER1.31
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for GroupMe
CountryShare
United States85.0%
Japan3.2%
Canada1.3%

See GroupMe audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does GroupMe have in United States?

GroupMe has an estimated audience of 3,110,936 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of GroupMe fans?

56.9% of GroupMe fans are female, 43.1% are male, with an average age of 28.0 years.

Which brands do GroupMe fans like most?

GroupMe fans show strongest brand affinity for Google Maps (24.32×), Dropbox (service) (42.05×), and Venmo (32.84×) over the country average.

Where do GroupMe fans live in United States?

GroupMe fans in United States are most concentrated in Texas (reach 546,761), Georgia (reach 215,868), and California (reach 211,448). These three regions account for the largest share of the active audience.

What other brands do GroupMe fans also like?

Beyond GroupMe itself, the audience over-indexes on Dropbox (service) (42.05×), Venmo (32.84×), Google Keep (66.65×), and Google Calendar (14.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GroupMe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.