Rascasse Audience Intelligence

GroupMe Audience in United States

A data profile of the people who buy, follow and care about GroupMe in United States — modelled from more than twelve digital signal sources. GroupMe has an estimated audience of 3,163,978 people in United States.

#279among Website / Newspaper / Magazine in United States#126in Internet & Social Media

The average GroupMe fan in United States is 28.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Top brand affinities include Google Maps, Dropbox (service), Venmo, with strongest over-indexing on Google Maps (24.32× the country average).

Demographically, the GroupMe audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GroupMe fan in United States is more female, around 28.0 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GroupMe profile in United States.

Audience size
3.2M
in United States
Gender
56.9%♀
43.1% male
Age
28.0
average years
Country rank
#9844
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GroupMe

56.9% are female, 43.1% are male, average age 28.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for GroupMe audience in United States
MetricValue
Female56.9%
Male43.1%
Average age28.0
Estimated audience size3,163,978
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the GroupMe audience in United States
Age bracketShare%
16-1959%
20-2912%
30-3913%
40-4912%
50+4%
Fig. 04

Worldwide distribution

85.2%

of the worldwide GroupMe audience comes from United States.

Worldwide audience distribution share by country for GroupMe
CountryShare
United States85.2%
Japan3.1%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GroupMe audience in United States is strongest.

Fig. 05

Top regions by affinity

GroupMe fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.60×
02Louisiana~90K2.28×
03Mississippi~60K2.23×
04Oklahoma~80K2.19×
05Georgia~200K2.07×
06Arkansas~50K2.05×
07Texas~500K1.95×
08Utah~50K1.67×
09Washington, District of Columbia~10K1.59×
10Tennessee~100K1.54×
11Kansas~30K1.37×
12South Carolina~60K1.36×
13Virginia~100K1.33×
14Missouri~70K1.32×
15Indiana~70K1.30×
16North Carolina~100K1.26×
17Maryland~60K1.20×
18New Jersey~90K1.12×
19Kentucky~40K1.06×
20Ohio~100K1.01×
21Pennsylvania~100K0.99×
22Nebraska~20K0.98×
23Delaware~8K0.94×
24Illinois~90K0.87×
25Iowa~20K0.85×
26Florida~200K0.84×
27Michigan~70K0.82×
28West Virginia~10K0.78×
29Connecticut~20K0.76×
30Rhode Island~7K0.74×
31North Dakota~5K0.72×
32New Hampshire~8K0.69×
33New York~100K0.66×
34Colorado~30K0.64×
35Minnesota~30K0.62×
36California~200K0.56×
37Arizona~40K0.56×
38Massachusetts~30K0.56×
39Vermont~3K0.54×
40Wisconsin~20K0.53×
41New Mexico~8K0.53×
42Idaho~8K0.53×
43Nevada~10K0.47×
44South Dakota~3K0.45×
45Montana~4K0.44×
46Hawaii~5K0.41×
47Alaska~2K0.34×
48Washington~20K0.32×
49Maine~3K0.31×
50Oregon~9K0.25×
Fig. 06

Affinity by region

Affinity by region — GroupMe, United States
0.25×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GroupMe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GroupMe audience
#·InterestCategoryAffinity×
01Internationale Funkausstellung BerlinTechnology & Electronics86.56×
02DreamforceEvent78.52×
03Any.doInternet & Social Media73.13×
04Google KeepInternet & Social Media66.65×
05HightailTechnology & Electronics57.92×
06Brandin CooksSports56.07×
07Dropbox (service)Technology & Electronics42.05×
08TodoistTechnology & Electronics39.03×
09VenmoTechnology & Electronics32.84×
10WazeInternet & Social Media28.11×
11Google MapsInternet & Social Media24.32×
12Google ChromeInternet & Social Media15.77×
13SelfieInternet & Social Media15.61×
14Google CalendarInternet & Social Media14.56×
15OneDriveTechnology & Electronics13.29×
16Video blogInternet & Social Media10.61×
17GeoGuessrInternet & Social Media8.94×
18WhatsAppInternet & Social Media8.55×
19LinuxTechnology & Electronics8.11×
20Google DriveTechnology & Electronics6.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GroupMe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GroupMe audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.03×
Early Adopter MentalityPOWER1.54×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GroupMe audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
MindfulnessBALANCE0.74×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GroupMe have in United States?

GroupMe has an estimated audience of 3,163,978 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of GroupMe fans?

56.9% of GroupMe fans are female, 43.1% are male, with an average age of 28.0 years.

03

Which brands do GroupMe fans like most?

GroupMe fans show strongest brand affinity for Google Maps (24.32×), Dropbox (service) (42.05×), and Venmo (32.84×) over the country average.

04

Where do GroupMe fans live in United States?

GroupMe fans in United States are most concentrated in Texas (reach ~500K), Georgia (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do GroupMe fans also like?

Beyond GroupMe itself, the audience over-indexes on Dropbox (service) (42.05×), Venmo (32.84×), Google Keep (66.65×), and Google Calendar (14.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See GroupMe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GroupMe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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