Rascasse Audience Intelligence

Linux Audience in United States

A data profile of the people who buy, follow and care about Linux in United States — modelled from more than twelve digital signal sources. Linux has an estimated audience of 25,777,064 people in United States.

#804among Topic in United States#59in Technology & Electronics

The average Linux fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Maps, Dropbox (service), Google Drive, with strongest over-indexing on Google Maps (4.46× the country average).

Demographically, the Linux audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Linux fan in United States is balanced, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Linux profile in United States.

Audience size
25.8M
in United States
Gender
51.3%♀
48.7% male
Age
39.2
average years
Country rank
#1179
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Linux fans

51.3% are female, 48.7% are male, average age 39.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Linux audience in United States
MetricValue
Female51.3%
Male48.7%
Average age39.2
Estimated audience size25,777,064
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Linux audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Linux audience comes from United States.

Worldwide audience distribution share by country for Linux
CountryShare
United States22.2%
India5.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Linux audience in United States is strongest.

Fig. 05

Top regions by affinity

Linux fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~400K1.88×
02Wisconsin~700K1.85×
03Maine~200K1.84×
04Georgia~1.5M1.71×
05New Mexico~200K1.69×
06Louisiana~500K1.65×
07New Jersey~1M1.61×
08South Carolina~600K1.60×
09Mississippi~300K1.44×
10Alabama~500K1.40×
11Virginia~800K1.30×
12Florida~2.5M1.29×
13Wyoming~50K1.27×
14Indiana~500K1.16×
15North Carolina~900K1.14×
16Tennessee~600K1.09×
17Arkansas~200K1.00×
18Maryland~400K0.99×
19West Virginia~100K0.98×
20Michigan~600K0.92×
21Arizona~500K0.92×
22Oklahoma~300K0.92×
23North Dakota~50K0.90×
24Missouri~400K0.89×
25Kentucky~300K0.89×
26Iowa~200K0.86×
27California~2.5M0.84×
28New York~1M0.84×
29Pennsylvania~700K0.81×
30Texas~2M0.80×
31Nebraska~100K0.80×
32Illinois~700K0.79×
33Washington~400K0.78×
34Idaho~100K0.78×
35Oregon~200K0.76×
36Colorado~300K0.75×
37Connecticut~200K0.75×
38South Dakota~40K0.75×
39Ohio~600K0.74×
40Nevada~200K0.73×
41Utah~200K0.71×
42Alaska~40K0.70×
43Massachusetts~400K0.69×
44Minnesota~300K0.69×
45Washington, District of Columbia~50K0.69×
46Montana~50K0.67×
47Delaware~50K0.67×
48New Hampshire~60K0.63×
49Hawaii~70K0.62×
50Rhode Island~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Linux, United States
0.62×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Linux audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Linux audience
#·InterestCategoryAffinity×
01Ubuntu (operating system)Technology & Electronics16.29×
02Joshua JacksonMovies & TV10.33×
03Wearable computerTechnology & Electronics10.30×
04GroupMeInternet & Social Media9.77×
05Dropbox (service)Technology & Electronics8.44×
06C (programming language)Technology & Electronics5.28×
07Google MapsInternet & Social Media4.46×
08Micro CenterShopping3.71×
09Free softwareTechnology & Electronics3.64×
10Google CalendarInternet & Social Media3.30×
11Google DriveTechnology & Electronics3.04×
12WhatsAppInternet & Social Media3.03×
13Capital OneBusiness & Career2.80×
14Short Message ServiceTechnology & Electronics2.77×
15Google DocsInternet & Social Media2.48×
16The UPS StoreShopping2.45×
17RedditInternet & Social Media2.10×
18SmartphonesTechnology & Electronics1.86×
19SupermanMovies & TV1.82×
20MemeInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Linux audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Linux audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.99×
Social Media UsageJOY1.57×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Linux audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.94×
Pet OwnershipJOY0.96×
SustainabilityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Linux have in United States?

Linux has an estimated audience of 25,777,064 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Linux fans?

51.3% of Linux fans are female, 48.7% are male, with an average age of 39.2 years.

03

Which brands do Linux fans like most?

Linux fans show strongest brand affinity for Google Maps (4.46×), Dropbox (service) (8.44×), and Google Drive (3.04×) over the country average.

04

Where do Linux fans live in United States?

Linux fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Linux fans also like?

Beyond Linux itself, the audience over-indexes on Dropbox (service) (8.44×), Google Drive (3.04×), Capital One (2.8×), and Free software (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Linux audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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