Linux Audience in United States

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Linux has an estimated audience of 25,777,064 people in United States. 51.3% are female, 48.7% are male, average age 39.2. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Dropbox (service), Google Drive, Capital One, Superman.

The average Linux fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Dropbox (service), Google Drive, with strongest over-indexing on Google Maps (4.46× the country average). Demographically, the Linux audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Linux fans

Demographic split for Linux audience in United States
MetricValue
Female51.3%
Male48.7%
Average age39.2
Estimated audience size25,777,064

Audience persona

The typical Linux fan in United States is balanced, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Linux in United States
RegionReachAffinity
California2,708,3370.96×
Florida2,491,9641.43×
Texas1,923,5130.87×
New York1,270,4520.88×
New Jersey1,159,2361.77×
Virginia980,1191.56×
North Carolina959,5321.24×
Georgia860,8851.08×
Pennsylvania782,2610.9×
Illinois758,8400.88×
Wisconsin746,9521.93×
Michigan664,8070.99×
Indiana642,9221.37×
South Carolina634,8421.64×
Ohio586,9280.74×
Louisiana523,3201.57×
Arizona505,8670.96×
Tennessee505,0250.98×
Washington458,2630.89×
Maryland438,5400.99×
Massachusetts403,5620.79×
Alabama384,6341.07×
Missouri384,6060.93×
Colorado331,1130.81×
Mississippi316,9271.49×
Kentucky282,3700.87×
Kansas275,1731.35×
Oklahoma266,0920.93×
Minnesota247,9760.67×
Oregon245,7180.83×
Arkansas209,3900.99×
Nevada200,5230.8×
Connecticut192,1810.74×
Maine181,9931.97×
New Mexico179,8211.39×
Iowa173,5140.82×
Utah160,5320.7×
West Virginia108,0630.9×
Nebraska98,8090.76×
Idaho96,1360.74×
Hawaii71,1800.64×
New Hampshire64,4930.63×
Washington, District of Columbia60,1750.78×
Rhode Island51,8670.63×
Wyoming47,1321.23×
Delaware46,9970.66×
North Dakota43,1970.82×
Montana41,3130.58×
South Dakota38,5120.65×
Alaska35,9830.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Linux audience
BrandAffinityCategory
Google Maps4.46×Internet & Social Media
Dropbox (service)8.44×Technology & Electronics
Google Drive3.04×Technology & Electronics
Capital One2.8×Business & Career
Superman1.82×Movies & TV
Free software3.64×Technology & Electronics
Joshua Jackson10.33×Movies & TV
Google Docs2.48×Internet & Social Media
Smartphones1.86×Technology & Electronics
Ubuntu (operating system)16.29×Technology & Electronics
GroupMe9.77×Internet & Social Media
The UPS Store2.45×Shopping
WhatsApp3.03×Internet & Social Media
Reddit2.1×Internet & Social Media
LinkedIn1.91×Internet & Social Media
Short Message Service2.77×Technology & Electronics
Wearable computer10.3×Technology & Electronics
C (programming language)5.28×Technology & Electronics
Micro Center3.71×Shopping
Meme1.68×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Linux audience
TraitClusterScore
Need for SecurityCONSERVATISM1.63
PatriotismCONSERVATISM1.37
Price SensitivityPREMIUM1.13
Social Media UsageJOY1.12
ExtroversionTHRILL1.11
Risk AppetiteTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Linux
CountryShare
United States22.2%
India5.3%
United Kingdom4.7%

See Linux audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Linux have in United States?

Linux has an estimated audience of 25,777,064 people in United States, concentrated in California and Florida.

What is the gender split and age of Linux fans?

51.3% of Linux fans are female, 48.7% are male, with an average age of 39.2 years.

Which brands do Linux fans like most?

Linux fans show strongest brand affinity for Google Maps (4.46×), Dropbox (service) (8.44×), and Google Drive (3.04×) over the country average.

Where do Linux fans live in United States?

Linux fans in United States are most concentrated in California (reach 2,708,337), Florida (reach 2,491,964), and Texas (reach 1,923,513). These three regions account for the largest share of the active audience.

What other brands do Linux fans also like?

Beyond Linux itself, the audience over-indexes on Dropbox (service) (8.44×), Google Drive (3.04×), Capital One (2.8×), and Superman (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.