Rascasse Audience Intelligence

Short Message Service Audience in United States

A data profile of the people who buy, follow and care about Short Message Service in United States — modelled from more than twelve digital signal sources. Short Message Service has an estimated audience of 30,613,072 people in United States.

#621among Topic in United States#49in Technology & Electronics

The average Short Message Service fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, Linux, Real property, with strongest over-indexing on Google Flights (2.55× the country average).

Demographically, the Short Message Service audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Short Message Service fan in United States is more female, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Google Flights.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Short Message Service profile in United States.

Audience size
30.6M
in United States
Gender
62.0%♀
38.0% male
Age
40.3
average years
Country rank
#895
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short Message Service fans

62.0% are female, 38.0% are male, average age 40.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Short Message Service audience in United States
MetricValue
Female62.0%
Male38.0%
Average age40.3
Estimated audience size30,613,072
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Short Message Service audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Short Message Service audience comes from United States.

Worldwide audience distribution share by country for Short Message Service
CountryShare
United States28.3%
United Kingdom5.3%
Thailand4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Short Message Service audience in United States is strongest.

Fig. 05

Top regions by affinity

Short Message Service fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1M1.22×
02California~4M1.21×
03Kansas~300K1.20×
04Washington~700K1.15×
05Louisiana~400K1.13×
06Arkansas~300K1.09×
07Oregon~400K1.08×
08Texas~3M1.07×
09Missouri~500K1.07×
10Alaska~70K1.07×
11Indiana~600K1.06×
12New Mexico~200K1.05×
13South Dakota~70K1.05×
14Virginia~800K1.04×
15Tennessee~600K1.04×
16Mississippi~300K1.04×
17Oklahoma~400K1.03×
18Maine~100K1.03×
19Florida~2M1.01×
20Idaho~200K1.01×
21Hawaii~100K1.01×
22Delaware~90K1.01×
23Arizona~600K1.00×
24Alabama~400K1.00×
25West Virginia~100K1.00×
26Minnesota~400K0.99×
27Utah~300K0.99×
28New York~1.5M0.98×
29South Carolina~500K0.98×
30New Hampshire~100K0.98×
31Georgia~900K0.97×
32Kentucky~400K0.97×
33Pennsylvania~1M0.96×
34Maryland~500K0.96×
35Colorado~500K0.96×
36Nevada~300K0.96×
37Nebraska~100K0.96×
38North Dakota~60K0.96×
39Iowa~200K0.95×
40Montana~80K0.94×
41New Jersey~700K0.93×
42Vermont~50K0.93×
43Illinois~900K0.92×
44Ohio~900K0.92×
45Wisconsin~400K0.91×
46Connecticut~300K0.91×
47Michigan~700K0.88×
48Rhode Island~90K0.88×
49Washington, District of Columbia~80K0.88×
50Massachusetts~500K0.86×
Fig. 06

Affinity by region

Affinity by region — Short Message Service, United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Short Message Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Short Message Service audience
#·InterestCategoryAffinity×
01TransUnionTechnology & Electronics3.79×
02Liga MXSports3.51×
03LinuxTechnology & Electronics2.77×
04Google FlightsTravel & Leisure2.55×
05Real propertyHome & Garden2.25×
06HormoneHealth2.16×
07Family DollarFashion & Accessoires2.07×
08Made in USABusiness & Career1.94×
09TicketmasterTravel & Leisure1.92×
10Ace HardwareHome & Garden1.83×
11The UPS StoreShopping1.77×
12DentistryBusiness & Career1.77×
13ExpediaTravel & Leisure1.75×
14Microwave ovenHome & Garden1.73×
15Five BelowShopping1.68×
16GeneticsKids & Family1.66×
17Dollar GeneralShopping1.60×
18PharmacyBusiness & Career1.56×
19Credit (finance)Business & Career1.56×
20Stress (biology)Health1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Short Message Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Short Message Service audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
Career OrientationPOWER1.30×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Short Message Service audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Short Message Service have in United States?

Short Message Service has an estimated audience of 30,613,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Short Message Service fans?

62.0% of Short Message Service fans are female, 38.0% are male, with an average age of 40.3 years.

03

Which brands do Short Message Service fans like most?

Short Message Service fans show strongest brand affinity for Google Flights (2.55×), Linux (2.77×), and Real property (2.25×) over the country average.

04

Where do Short Message Service fans live in United States?

Short Message Service fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Short Message Service fans also like?

Beyond Short Message Service itself, the audience over-indexes on Linux (2.77×), Real property (2.25×), Dollar General (1.6×), and Liga MX (3.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Short Message Service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Short Message Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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