Short Message Service Audience in United States
Short Message Service has an estimated audience of 30,613,072 people in United States. 62.0% are female, 38.0% are male, average age 40.3. Top brand affinities: Kendra Scott, Lulu 黃路梓茵, Grinch, Vocal harmony, Historic site.
Top brand affinities include Kendra Scott, Lulu 黃路梓茵, Grinch, with strongest over-indexing on Kendra Scott (3.25× the country average). Demographically, the Short Message Service audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Extroversion.
Category: Technology & Electronics · Type: Topic
Demographics of Short Message Service fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.3 |
| Estimated audience size | 30,613,072 |
Audience persona
The typical Short Message Service fan in United States is more female, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 3.25× | Fashion & Accessoires |
| Lulu 黃路梓茵 | 2.79× | Movies & TV |
| Grinch | 3.32× | Movies & TV |
| Vocal harmony | 3.74× | Music & Radio |
| Historic site | 3.18× | Arts & Culture |
| Goop | 3.79× | Internet & Social Media |
| Google Home | 3.79× | Technology & Electronics |
| Wok | 3.79× | Food & Beverages |
| Governor of Michigan | 3.79× | Politics & Society |
| Fairy godmother | 3.79× | Literature |
| Home staging | 2.59× | Home & Garden |
| Hibachi | 3.79× | Food & Beverages |
| Jesse Plemons | 1.65× | Movies & TV |
| Wikia | 1.57× | Internet & Social Media |
| Grace Slick | 3.79× | Music & Radio |
| Nebraska Cornhuskers football | 1.55× | Sports |
| Mathcore | 3.37× | Music & Radio |
| La Jolla | 3.79× | Travel & Leisure |
| headspace | 3.79× | Health |
| Hipster | 3.79× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.2 |
| Extroversion | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.08 |
| Quality Awareness | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 5.3% |
| Thailand | 4.5% |
See Short Message Service audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Short Message Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.