Short Message Service Audience in United States
Short Message Service has an estimated audience of 30,613,072 people in United States. 62.0% are female, 38.0% are male, average age 40.3. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, CarGurus.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.79× the country average). Demographically, the Short Message Service audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Extroversion.
Category: Technology & Electronics · Type: Topic
Demographics of Short Message Service fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.3 |
| Estimated audience size | 30,613,072 |
Audience persona
The typical Short Message Service fan in United States is more female, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.79× | Internet & Social Media |
| Capital One | 3.79× | Business & Career |
| Indeed.com | 3.79× | Business & Career |
| Beetlejuice | 3.79× | Movies & TV |
| CarGurus | 3.79× | Cars & Mobility |
| Google News | 3.79× | News |
| Enterprise Rent-A-Car | 3.79× | Cars & Mobility |
| Diane Keaton | 3.79× | Movies & TV |
| Aaron Rodgers | 3.79× | Sports |
| AccuWeather | 3.79× | Home & Garden |
| Liga MX | 5× | Sports |
| Circle K | 3.79× | Shopping |
| DeviantArt | 3.79× | Internet & Social Media |
| Bruce Willis | 3.79× | Movies & TV |
| Apple Store | 3.79× | Shopping |
| Planet Fitness | 1.88× | Sports |
| Dollar General | 1.79× | Shopping |
| Khan Academy | 3.79× | Business & Career |
| Twin Peaks | 3.79× | Movies & TV |
| Google Flights | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.2 |
| Extroversion | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.08 |
| Quality Awareness | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 5.3% |
| Thailand | 4.5% |
See Short Message Service audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Short Message Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.