Short Message Service Audience in Germany
Short Message Service has an estimated audience of 757,896 people in Germany. 41.8% are female, 58.2% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Elīna Garanča, Cassoulet, Stradivarius, Unique Gifts.
The average Short Message Service fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Elīna Garanča, Cassoulet, with strongest over-indexing on Icon (magazine) (9.58× the country average). Demographically, the Short Message Service audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Short Message Service fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 34.2 |
| Estimated audience size | 757,896 |
Audience persona
The typical Short Message Service fan in Germany is more male, around 34.2 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,153 | 0.94× |
| Bayern | 97,566 | 0.8× |
| Baden-Württemberg | 83,693 | 0.81× |
| Niedersachsen | 68,911 | 0.94× |
| Sachsen | 50,762 | 1.37× |
| Hessen | 47,079 | 0.82× |
| Rheinland-Pfalz | 34,888 | 0.92× |
| Brandenburg | 28,939 | 1.23× |
| Thüringen | 28,737 | 1.49× |
| Sachsen-Anhalt | 28,055 | 1.43× |
| Berlin | 26,472 | 0.78× |
| Schleswig-Holstein | 25,262 | 0.93× |
| Mecklenburg-Vorpommern | 17,670 | 1.22× |
| Hamburg | 11,236 | 0.66× |
| Saarland | 9,098 | 0.98× |
| Bremen | 4,580 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 9.58× | Arts & Culture |
| Elīna Garanča | 11.92× | Music & Radio |
| Cassoulet | 9.46× | Food & Beverages |
| Stradivarius | 1.79× | Shopping |
| Unique Gifts | 1.52× | Shopping |
| Alaska | 3.7× | Travel & Leisure |
| Golden Gate | 5.71× | Games |
| Jura Mountains | 5.11× | Travel & Leisure |
| Birthday Gifts | 1.5× | Kids & Family |
| Google Analytics | 2.14× | Internet & Social Media |
| Gauri Khan | 8.54× | Movies & TV |
| Israel | 1.57× | Travel & Leisure |
| Snow White (Fables) | 1.78× | Literature |
| Sailor | 3.64× | Travel & Leisure |
| Home Delivery | 1.9× | Food & Beverages |
| Tuscany | 2.93× | Travel & Leisure |
| KLIX (AM) | 1.56× | Music & Radio |
| Slipper lobster | 12.32× | Pets & Animals |
| Anton Corbijn | 6.15× | Arts & Culture |
| Metamorphoses | 1.74× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Social Media Usage | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 5.3% |
| Thailand | 4.5% |
See Short Message Service audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Short Message Service have in Germany?
Short Message Service has an estimated audience of 757,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Short Message Service fans?
41.8% of Short Message Service fans are female, 58.2% are male, with an average age of 34.2 years.
Which brands do Short Message Service fans like most?
Short Message Service fans show strongest brand affinity for Icon (magazine) (9.58×), Elīna Garanča (11.92×), and Cassoulet (9.46×) over the country average.
Where do Short Message Service fans live in Germany?
Short Message Service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,153), Bayern (reach 97,566), and Baden-Württemberg (reach 83,693). These three regions account for the largest share of the active audience.
What other brands do Short Message Service fans also like?
Beyond Short Message Service itself, the audience over-indexes on Elīna Garanča (11.92×), Cassoulet (9.46×), Stradivarius (1.79×), and Unique Gifts (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Short Message Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.