Rakuten Audience in Germany
Rakuten has an estimated audience of 1,112,405 people in Germany. 58.2% are female, 41.8% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trendsetters, Este, Veneto, Nice, Wedding chapel, Yahoo!ショッピング.
The average Rakuten fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trendsetters, Este, Veneto, Nice, with strongest over-indexing on Trendsetters (67.61× the country average). Demographically, the Rakuten audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Video game
Demographics of Rakuten fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 40.0 |
| Estimated audience size | 1,112,405 |
Audience persona
The typical Rakuten fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Trendsetters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,849 | 0.98× |
| Bayern | 181,782 | 1.02× |
| Baden-Württemberg | 157,009 | 1.03× |
| Hessen | 112,123 | 1.32× |
| Niedersachsen | 83,543 | 0.77× |
| Berlin | 73,649 | 1.48× |
| Rheinland-Pfalz | 59,109 | 1.06× |
| Sachsen | 44,047 | 0.81× |
| Schleswig-Holstein | 32,304 | 0.81× |
| Hamburg | 27,719 | 1.1× |
| Brandenburg | 27,256 | 0.79× |
| Saarland | 24,992 | 1.83× |
| Thüringen | 20,481 | 0.72× |
| Sachsen-Anhalt | 20,249 | 0.7× |
| Mecklenburg-Vorpommern | 14,096 | 0.66× |
| Bremen | 8,595 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trendsetters | 67.61× | Politics & Society |
| Este, Veneto | 46.19× | Travel & Leisure |
| Nice | 15.26× | Travel & Leisure |
| Wedding chapel | 34.09× | Kids & Family |
| Yahoo!ショッピング | 7.96× | |
| BTS | 18.91× | Music & Radio |
| B.I | 20.92× | Music & Radio |
| IU (singer) | 27.54× | Music & Radio |
| Skroutz.gr | 67.91× | Shopping |
| Labubu | 11.81× | Kids & Family |
| BLACKPINK | 15.38× | Music & Radio |
| Shōjo manga | 19.5× | Literature |
| Salaryman | 12.57× | Business & Career |
| Rakuten TV | 24.17× | Movies & TV |
| Like button | 17.17× | Internet & Social Media |
| Enhypen | 21× | Music & Radio |
| Beams | 18.53× | Fashion & Accessoires |
| Lily Collins | 13.1× | Movies & TV |
| Tmall | 30.62× | Shopping |
| Dakota Johnson | 8.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Convenience Orientation | PREMIUM | 1.24 |
| Spirituality | BALANCE | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.4% |
| United States | 16.5% |
| France | 12.9% |
See Rakuten audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Rakuten have in Germany?
Rakuten has an estimated audience of 1,112,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rakuten fans?
58.2% of Rakuten fans are female, 41.8% are male, with an average age of 40.0 years.
Which brands do Rakuten fans like most?
Rakuten fans show strongest brand affinity for Trendsetters (67.61×), Este, Veneto (46.19×), and Nice (15.26×) over the country average.
Where do Rakuten fans live in Germany?
Rakuten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,849), Bayern (reach 181,782), and Baden-Württemberg (reach 157,009). These three regions account for the largest share of the active audience.
What other brands do Rakuten fans also like?
Beyond Rakuten itself, the audience over-indexes on Este, Veneto (46.19×), Nice (15.26×), Wedding chapel (34.09×), and Yahoo!ショッピング (7.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rakuten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.