Beams Audience in Germany
Beams has an estimated audience of 575,811 people in Germany. 53.3% are female, 46.7% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yahoo!ショッピング, Moving company, Day spa, Este, Veneto, Borussia Dortmund.
The average Beams fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yahoo!ショッピング, Moving company, Day spa, with strongest over-indexing on Yahoo!ショッピング (9.79× the country average). Demographically, the Beams audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Beams fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.3 |
| Estimated audience size | 575,811 |
Audience persona
The typical Beams fan in Germany is balanced, around 35.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Yahoo!ショッピング.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,633 | 1.13× |
| Bayern | 105,624 | 1.06× |
| Baden-Württemberg | 90,352 | 1.07× |
| Berlin | 69,667 | 2.51× |
| Niedersachsen | 56,587 | 0.94× |
| Hessen | 55,372 | 1.17× |
| Rheinland-Pfalz | 31,787 | 1.02× |
| Sachsen | 30,653 | 1.01× |
| Brandenburg | 19,540 | 1.01× |
| Schleswig-Holstein | 17,481 | 0.78× |
| Thüringen | 14,847 | 0.94× |
| Sachsen-Anhalt | 14,711 | 0.91× |
| Hamburg | 13,917 | 0.99× |
| Mecklenburg-Vorpommern | 8,841 | 0.74× |
| Saarland | 6,218 | 0.81× |
| Bremen | 4,461 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!ショッピング | 9.79× | |
| Moving company | 14.81× | Home & Garden |
| Day spa | 11.9× | Beauty & Wellness |
| Este, Veneto | 13.39× | Travel & Leisure |
| Borussia Dortmund | 2.01× | Sports |
| Wedding chapel | 14.53× | Kids & Family |
| Yahoo! | 7.37× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Miniature Schnauzer | 5.02× | Pets & Animals |
| Harry Potter | 1.69× | Movies & TV |
| Galatasaray S.K. | 2.29× | Sports |
| Health food | 15.34× | Food & Beverages |
| Manga | 3.04× | Literature |
| 2. Bundesliga | 1.93× | Sports |
| KPop Demon Hunters | 2.82× | Movies & TV |
| RB Leipzig | 2.5× | Sports |
| Comics | 2.43× | Literature |
| Welsh Corgi | 3.71× | Pets & Animals |
| Dachshund | 2.71× | Pets & Animals |
| Horse training | 2.51× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.8 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Travelling | THRILL | 1.71 |
| Sustainability | BALANCE | 1.63 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sports Activity | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 47.3% |
| United States | 9.8% |
| Vietnam | 8.1% |
See Beams audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Beams have in Germany?
Beams has an estimated audience of 575,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beams fans?
53.3% of Beams fans are female, 46.7% are male, with an average age of 35.3 years.
Which brands do Beams fans like most?
Beams fans show strongest brand affinity for Yahoo!ショッピング (9.79×), Moving company (14.81×), and Day spa (11.9×) over the country average.
Where do Beams fans live in Germany?
Beams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,633), Bayern (reach 105,624), and Baden-Württemberg (reach 90,352). These three regions account for the largest share of the active audience.
What other brands do Beams fans also like?
Beyond Beams itself, the audience over-indexes on Moving company (14.81×), Day spa (11.9×), Este, Veneto (13.39×), and Borussia Dortmund (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.