Rascasse Audience Intelligence

Beams Target Market in Germany

A data profile of the people who buy, follow and care about Beams in Germany — modelled from more than twelve digital signal sources. Beams has an estimated audience of 621,552 people in Germany.

#18among Streetwear in Germany#1289among Brand in Germany#500in Fashion & Accessoires

The average Beams fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moving company, Day spa, Este, Veneto, with strongest over-indexing on Moving company (14.81× the country average).

Demographically, the Beams audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beams fan in Germany is balanced, around 35.3 years old, with strong Pet Ownership tendencies and a notable affinity for Moving company.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beams profile in Germany.

Audience size
622K
in Germany
Gender
53.3%♀
46.7% male
Age
35.3
average years
Country rank
#9815
Brand in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beams

53.3% are female, 46.7% are male, average age 35.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Beams audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age35.3
Estimated audience size621,552
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Beams audience in Germany
Age bracketShare%
16-1932%
20-2919%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Beams audience comes from Germany.

Worldwide audience distribution share by country for Beams
CountryShare
Japan44.6%
United States10.7%
Vietnam7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beams customers by region in Germany
#RegionReachAffinity×
01Berlin~70K2.45×
02Nordrhein-Westfalen~200K1.14×
03Hessen~50K1.13×
04Baden-Württemberg~90K1.05×
05Bayern~100K1.02×
06Brandenburg~20K1.02×
07Rheinland-Pfalz~30K0.99×
08Sachsen~30K0.99×
09Thüringen~20K0.97×
10Hamburg~10K0.97×
11Sachsen-Anhalt~20K0.95×
12Bremen~5K0.94×
13Niedersachsen~60K0.92×
14Saarland~7K0.91×
15Mecklenburg-Vorpommern~10K0.85×
16Schleswig-Holstein~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Beams, Germany
0.82×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beams audience
#·InterestCategoryAffinity×
01Health foodFood & Beverages15.34×
02Moving companyHome & Garden14.81×
03Wedding chapelKids & Family14.53×
04Este, VenetoTravel & Leisure13.39×
05Day spaBeauty & Wellness11.90×
06Yahoo!Internet & Social Media7.37×
07Miniature SchnauzerPets & Animals5.02×
08Welsh CorgiPets & Animals3.71×
09MangaLiterature3.04×
10KPop Demon HuntersMovies & TV2.82×
11DachshundPets & Animals2.71×
12Horse trainingPets & Animals2.51×
13RB LeipzigSports2.50×
14Borussia MönchengladbachSports2.46×
15ComicsLiterature2.43×
16Galatasaray S.K.Sports2.29×
17Borussia DortmundSports2.01×
182. BundesligaSports1.93×
19Harry PotterMovies & TV1.69×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beams audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.52×
TraditionCONSERVATISM1.04×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beams audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.29×
IndulgenceJOY0.39×
SpiritualityBALANCE0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beams's target market in Germany?

Beams's target market in Germany covers an estimated 621,552 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beams customers?

53.3% of the Beams audience are female, 46.7% are male, with an average age of 35.3 years.

03

Which brands do Beams fans like most?

Beams fans show strongest brand affinity for Moving company (14.81×), Day spa (11.9×), and Este, Veneto (13.39×) over the country average.

04

Where do Beams fans live in Germany?

Beams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Beams fans also like?

Beyond Beams itself, the audience over-indexes on Day spa (11.9×), Este, Veneto (13.39×), Wedding chapel (14.53×), and Yahoo! (7.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Beams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →