Yahoo! Audience in Germany
Yahoo! has an estimated audience of 2,235,326 people in Germany. 54.5% are female, 45.5% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nicole Kidman, Borussia Dortmund, Gute Zeiten, schlechte Zeiten, OK! Magazin, Jannik Sinner.
The average Yahoo! fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nicole Kidman, Borussia Dortmund, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Nicole Kidman (8.91× the country average). Demographically, the Yahoo! audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Yahoo! fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 36.1 |
| Estimated audience size | 2,235,326 |
Audience persona
The typical Yahoo! fan in Germany is balanced, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Nicole Kidman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 452,676 | 0.93× |
| Bayern | 350,806 | 0.98× |
| Baden-Württemberg | 296,336 | 0.97× |
| Niedersachsen | 212,664 | 0.98× |
| Hessen | 160,794 | 0.94× |
| Rheinland-Pfalz | 113,923 | 1.02× |
| Sachsen | 111,741 | 1.02× |
| Berlin | 95,689 | 0.96× |
| Schleswig-Holstein | 86,026 | 1.07× |
| Brandenburg | 81,007 | 1.17× |
| Sachsen-Anhalt | 62,611 | 1.08× |
| Thüringen | 57,006 | 1× |
| Mecklenburg-Vorpommern | 46,482 | 1.09× |
| Hamburg | 45,450 | 0.9× |
| Saarland | 26,003 | 0.95× |
| Bremen | 18,179 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nicole Kidman | 8.91× | Movies & TV |
| Borussia Dortmund | 1.97× | Sports |
| Gute Zeiten, schlechte Zeiten | 4.01× | Movies & TV |
| OK! Magazin | 13.34× | News |
| Jannik Sinner | 5.51× | Sports |
| Alexander Zverev | 4.63× | Sports |
| Women's Tennis Association | 10.47× | Sports |
| Gala | 2.28× | News |
| PromiFlash | 3.86× | Internet & Social Media |
| Aryna Sabalenka | 6.81× | Sports |
| Web service | 11.86× | Internet & Social Media |
| Charity shop | 5.34× | Fashion & Accessoires |
| Novak Djokovic | 4.94× | Sports |
| Jennifer Aniston | 5.28× | Movies & TV |
| In Touch Weekly | 5.33× | News |
| Iga Swiatek | 9.41× | Sports |
| The Championships, Wimbledon | 5.49× | Sports |
| Australian Open | 6.09× | Sports |
| RTL Television | 2.43× | Movies & TV |
| Carlos Alcaraz | 4.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 6.8% |
| China | 5.2% |
See Yahoo! audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Yahoo! have in Germany?
Yahoo! has an estimated audience of 2,235,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yahoo! fans?
54.5% of Yahoo! fans are female, 45.5% are male, with an average age of 36.1 years.
Which brands do Yahoo! fans like most?
Yahoo! fans show strongest brand affinity for Nicole Kidman (8.91×), Borussia Dortmund (1.97×), and Gute Zeiten, schlechte Zeiten (4.01×) over the country average.
Where do Yahoo! fans live in Germany?
Yahoo! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 452,676), Bayern (reach 350,806), and Baden-Württemberg (reach 296,336). These three regions account for the largest share of the active audience.
What other brands do Yahoo! fans also like?
Beyond Yahoo! itself, the audience over-indexes on Borussia Dortmund (1.97×), Gute Zeiten, schlechte Zeiten (4.01×), OK! Magazin (13.34×), and Jannik Sinner (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yahoo!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.