Yahoo! Audience in Germany
A data profile of the people who buy, follow and care about Yahoo! in Germany — modelled from more than twelve digital signal sources. Yahoo! has an estimated audience of 2,178,900 people in Germany.
The average Yahoo! fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nicole Kidman, Alexander Zverev, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Nicole Kidman (8.91× the country average).
Demographically, the Yahoo! audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Yahoo! fan in Germany is balanced, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Nicole Kidman.
At a glance
The key figures that characterise the Yahoo! profile in Germany.
Search interest · 12-month trend
Audience demographics of Yahoo!
54.5% are female, 45.5% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 36.1 |
| Estimated audience size | 2,178,900 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Yahoo! audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 6.7% |
| China | 5.1% |
Geography
Where the Yahoo! audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~80K | 1.15× | |
| 02 | Sachsen-Anhalt | ~70K | 1.13× | |
| 03 | Mecklenburg-Vorpommern | ~50K | 1.12× | |
| 04 | Schleswig-Holstein | ~90K | 1.09× | |
| 05 | Sachsen | ~100K | 1.04× | |
| 06 | Thüringen | ~60K | 1.03× | |
| 07 | Rheinland-Pfalz | ~100K | 1.01× | |
| 08 | Saarland | ~30K | 0.99× | |
| 09 | Bayern | ~300K | 0.95× | |
| 10 | Niedersachsen | ~200K | 0.95× | |
| 11 | Bremen | ~20K | 0.94× | |
| 12 | Baden-Württemberg | ~300K | 0.93× | |
| 13 | Hessen | ~200K | 0.93× | |
| 14 | Berlin | ~90K | 0.93× | |
| 15 | Nordrhein-Westfalen | ~500K | 0.92× | |
| 16 | Hamburg | ~40K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Yahoo! audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OK! Magazin | News | 13.34× | ||
| 02 | Web service | Internet & Social Media | 11.86× | ||
| 03 | Women's Tennis Association | Sports | 10.47× | ||
| 04 | Iga Swiatek | Sports | 9.41× | ||
| 05 | Nicole Kidman | Movies & TV | 8.91× | ||
| 06 | Roland Garros | Sports | 7.48× | ||
| 07 | Aryna Sabalenka | Sports | 6.81× | ||
| 08 | Australian Open | Sports | 6.09× | ||
| 09 | Jannik Sinner | Sports | 5.51× | ||
| 10 | The Championships, Wimbledon | Sports | 5.49× | ||
| 11 | Kevin Costner | Movies & TV | 5.37× | ||
| 12 | Charity shop | Fashion & Accessoires | 5.34× | ||
| 13 | In Touch Weekly | News | 5.33× | ||
| 14 | Jennifer Aniston | Movies & TV | 5.28× | ||
| 15 | Novak Djokovic | Sports | 4.94× | ||
| 16 | Alexander Zverev | Sports | 4.63× | ||
| 17 | Gute Zeiten, schlechte Zeiten | Movies & TV | 4.01× | ||
| 18 | PromiFlash | Internet & Social Media | 3.86× | ||
| 19 | RTL Television | Movies & TV | 2.43× | ||
| 20 | Borussia Dortmund | Sports | 1.97× |
Personality of the Yahoo! audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.30× | |
| Spirituality | BALANCE | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.95× | |
| DIY Mentality | THRILL | 1.00× | |
| Early Adopter Mentality | POWER | 1.01× |
Frequently asked questions
How many fans does Yahoo! have in Germany?
Yahoo! has an estimated audience of 2,178,900 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yahoo! fans?
54.5% of Yahoo! fans are female, 45.5% are male, with an average age of 36.1 years.
Which brands do Yahoo! fans like most?
Yahoo! fans show strongest brand affinity for Nicole Kidman (8.91×), Alexander Zverev (4.63×), and Gute Zeiten, schlechte Zeiten (4.01×) over the country average.
Where do Yahoo! fans live in Germany?
Yahoo! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Yahoo! fans also like?
Beyond Yahoo! itself, the audience over-indexes on Alexander Zverev (4.63×), Gute Zeiten, schlechte Zeiten (4.01×), OK! Magazin (13.34×), and Jannik Sinner (5.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Yahoo! audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yahoo!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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