Web service Audience in Germany
Web service has an estimated audience of 541,215 people in Germany. 48.5% are female, 51.5% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, VfL Wolfsburg, Cocktail, Israel, Stradivarius.
The average Web service fan in Germany is 46.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, VfL Wolfsburg, Cocktail, with strongest over-indexing on Artistic inspiration (2.87× the country average). Demographically, the Web service audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Web service fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 46.4 |
| Estimated audience size | 541,215 |
Audience persona
The typical Web service fan in Germany is balanced, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,656 | 0.92× |
| Bayern | 92,490 | 1.06× |
| Baden-Württemberg | 84,668 | 1.15× |
| Hessen | 59,501 | 1.44× |
| Niedersachsen | 39,892 | 0.76× |
| Berlin | 32,353 | 1.34× |
| Rheinland-Pfalz | 19,790 | 0.73× |
| Sachsen | 19,134 | 0.72× |
| Schleswig-Holstein | 18,080 | 0.93× |
| Hamburg | 12,889 | 1.05× |
| Brandenburg | 10,225 | 0.61× |
| Thüringen | 9,940 | 0.72× |
| Sachsen-Anhalt | 9,653 | 0.69× |
| Mecklenburg-Vorpommern | 8,490 | 0.82× |
| Saarland | 8,440 | 1.27× |
| Bremen | 8,283 | 1.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.87× | Arts & Culture |
| VfL Wolfsburg | 2.85× | Sports |
| Cocktail | 1.73× | Food & Beverages |
| Israel | 2.76× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 8.24× | Literature |
| Unique Gifts | 1.57× | Shopping |
| Pillow | 1.66× | Home & Garden |
| Christmas Gift | 1.89× | Kids & Family |
| Mothercare | 2.15× | Kids & Family |
| Business English | 2.92× | Business & Career |
| Este, Veneto | 2.58× | Travel & Leisure |
| Braun Büffel | 8.23× | Fashion & Accessoires |
| Euphonium | 9.07× | Music & Radio |
| Software engineer | 6.86× | Technology & Electronics |
| Intraocular lens | 7.4× | Health |
| Eindhoven | 1.61× | Travel & Leisure |
| Hauptschule | 5.56× | Kids & Family |
| Atkins diet | 4.02× | Health |
| Bully (2011 film) | 3.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.25 |
| Need for Security | CONSERVATISM | 1.88 |
| Early Adopter Mentality | POWER | 1.82 |
| Indulgence | JOY | 1.49 |
| Pet Ownership | JOY | 1.49 |
| Spirituality | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| India | 7.1% |
| United Kingdom | 5.8% |
See Web service audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web service have in Germany?
Web service has an estimated audience of 541,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web service fans?
48.5% of Web service fans are female, 51.5% are male, with an average age of 46.4 years.
Which brands do Web service fans like most?
Web service fans show strongest brand affinity for Artistic inspiration (2.87×), VfL Wolfsburg (2.85×), and Cocktail (1.73×) over the country average.
Where do Web service fans live in Germany?
Web service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,656), Bayern (reach 92,490), and Baden-Württemberg (reach 84,668). These three regions account for the largest share of the active audience.
What other brands do Web service fans also like?
Beyond Web service itself, the audience over-indexes on VfL Wolfsburg (2.85×), Cocktail (1.73×), Israel (2.76×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.