Web service Audience in Germany
A data profile of the people who buy, follow and care about Web service in Germany — modelled from more than twelve digital signal sources. Web service has an estimated audience of 541,215 people in Germany.
The average Web service fan in Germany is 46.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Yahoo!, Dropbox (service), GitHub, with strongest over-indexing on Yahoo! (11.86× the country average).
Demographically, the Web service audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Web service fan in Germany is balanced, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Yahoo!.
At a glance
The key figures that characterise the Web service profile in Germany.
Search interest · 12-month trend
Demographics of Web service fans
48.5% are female, 51.5% are male, average age 46.4.
Gender split
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 46.4 |
| Estimated audience size | 541,215 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
Worldwide distribution
of the worldwide Web service audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.2% |
| India | 7.1% |
| United Kingdom | 5.8% |
Geography
Where the Web service audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.23× | |
| 02 | Bremen | ~6K | 1.21× | |
| 03 | Berlin | ~30K | 1.16× | |
| 04 | Saarland | ~7K | 1.12× | |
| 05 | Baden-Württemberg | ~80K | 1.05× | |
| 06 | Hamburg | ~10K | 1.00× | |
| 07 | Mecklenburg-Vorpommern | ~10K | 1.00× | |
| 08 | Bayern | ~90K | 0.99× | |
| 09 | Schleswig-Holstein | ~20K | 0.95× | |
| 10 | Thüringen | ~10K | 0.95× | |
| 11 | Sachsen-Anhalt | ~10K | 0.94× | |
| 12 | Brandenburg | ~20K | 0.90× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.89× | |
| 14 | Sachsen | ~20K | 0.89× | |
| 15 | Niedersachsen | ~50K | 0.88× | |
| 16 | Rheinland-Pfalz | ~20K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Web service audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Integrated development environment | Technology & Electronics | 26.22× | ||
| 02 | VMware | Technology & Electronics | 16.21× | ||
| 03 | Deep learning | Technology & Electronics | 15.35× | ||
| 04 | Data visualization | Technology & Electronics | 13.81× | ||
| 05 | Business software | Business & Career | 13.47× | ||
| 06 | Yahoo! | Internet & Social Media | 11.86× | ||
| 07 | Dropbox (service) | Technology & Electronics | 10.99× | ||
| 08 | GitHub | Internet & Social Media | 9.16× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 7.15× | ||
| 10 | Web server | Technology & Electronics | 5.12× | ||
| 11 | Nordsee | Food & Beverages | 4.25× | ||
| 12 | Computer security | Business & Career | 4.13× | ||
| 13 | Postbank | Business & Career | 3.12× | ||
| 14 | Aral AG | Cars & Mobility | 2.95× | ||
| 15 | Vacations | Travel & Leisure | 2.64× | ||
| 16 | Nature | Home & Garden | 2.41× | ||
| 17 | Tagesschau | Movies & TV | 2.22× | ||
| 18 | CHECK24 | Business & Career | 2.18× | ||
| 19 | Müller (company) | Food & Beverages | 2.16× | ||
| 20 | Family | Kids & Family | 2.02× |
Personality of the Web service audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.09× | |
| Need for Security | CONSERVATISM | 2.24× | |
| Early Adopter Mentality | POWER | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Design Affinity | PREMIUM | 0.64× | |
| Sports Activity | POWER | 0.67× |
Frequently asked questions
How many fans does Web service have in Germany?
Web service has an estimated audience of 541,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web service fans?
48.5% of Web service fans are female, 51.5% are male, with an average age of 46.4 years.
Which brands do Web service fans like most?
Web service fans show strongest brand affinity for Yahoo! (11.86×), Dropbox (service) (10.99×), and GitHub (9.16×) over the country average.
Where do Web service fans live in Germany?
Web service fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Web service fans also like?
Beyond Web service itself, the audience over-indexes on Dropbox (service) (10.99×), GitHub (9.16×), Non-alcoholic beverage (7.15×), and Tagesschau (2.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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